Mike O'Hara Email & Phone Number

Wayne, PA

• Led agency account team handling MCM efforts for agency’s largest account, GSK
• Provided strategic guidance and ensured alignment on HCP and DTC campaigns for brands within Oncology, Respiratory, Immunology, and Vaccines
• Managed “Day 1 – at approval” MCM launch of new Respiratory product
• Managed robust, highly segmented, and targeted MCM campaign for Immunology product
• Increased GSK revenues by 40%
• Coordinated new business efforts to grow healthcare client base

• Managed HCP and DTC digital marketing efforts for GSK
• Oversaw other GSK agency partners to ensure programs navigated cleanly through GSK process
• Managed launch of first phase of oncology franchise site requiring multiple brand, IT, legal, and regulatory team reviews and approvals
• Developed new business proposals and participated in pitch presentations
• Identified opportunities to build new business within existing accounts
• Served as content developer and editor, as needed

• Handled day-to-day account management on HCP and DTC digital marketing efforts for GSK
• Served as the senior level account person on the GSK account
• Increased agency revenues and services provided to GSK each year
• Organized, submitted, and participated in pharma MLR review and FDA submission process
• Managed campaigns for brands in Oncology, Vaccines, and Acute Care
• Developed new business proposals and participated in pitch presentations

• Programmed database-driven, dynamic applications (including e-commerce functionality)
• Managed technical aspects of internal project flow
• Developed Website information architecture and database schemas
• Created detailed needs analysis for internal and external use
• Skilled in a variety of technical languages and databases including Cold Fusion, PERL, JSP, JavaScript, ASP, PHP, SQL, HTML, Oracle, SQL Server, MS Access

• Promoted to become the first dedicated “Interactive” Account Manager within the agency
• Handled account/project management services for GSK, Comcast, and Invisible Fence
• Managed programs for Avandia, Paxil, and brands in Vaccines and Oncology
• Contributed to new business proposals and presentations
• Organized, submitted, and participated in pharma MLR reviews and FDA submissions
• Worked with VP of Interactive Group to develop project estimates

• Handled day-to-day account services for various digital clients, including GSK and Comcast
• Handled day-to-day account services for traditional marketing clients
• Worked with client and senior account staff to outline campaign strategies, objectives, and tactics
• Managed online launch campaigns for two new GSK vaccines
• Set up and maintained vaccination reminder service program for GSK

• Developed competitive Website analysis reports for clients and prospects
• Worked with Account Manager and Account Supervisor to plan, develop, and user test product packaging and direct mail campaigns for Novartis’ Medical Education division
• Supported senior account staff in developing trade show booths and associated collateral for Wyeth
• Served as project manager for SmithKlineBeecham corporate communications and the Franklin Mint

Master Of Business Administration - Mba, Marketing

Bachelor Of Arts - Ba, Advertising

Education record