Performed strategic analyses of website and activity data to solve challenges and identify opportunities relating to website performance, customer intent, and marketing campaign performance.Translated complex data findings into clear, actionable strategies for non-technical stakeholders, driving data-informed decision-making and enhanced marketing outcomes, with a focus on key performance indicators (KPIs)Synthesized extensive and varied data sets into strategic insights, enabling targeted optimizations, improved ROI, and effective forecasting Advised clients and internal teams on maximizing web analytics tools, including expert guidance on Adobe Analytics and Google Analytics configuration, and delivering actionable recommendations for enhanced tool utilization and audience engagementEnsured data integrity through rigorous quality checks during implementation, collaborating with engineering teams to resolve issues and optimize data accuracy Lead strategic planning sessions to align marketing campaigns with business objectives and sales pipeline goals

Developed and presents interactive dashboards and comprehensive analytics reports for clients using tools such as Adobe Analytics, Google Analytics, R, Excel, Tableau, and Looker Studio, ensuring actionable insights and strategic recommendations Aggregated and analyzes data to inform and drive the development and execution of strategic roadmaps, enhancing decision-making, operational efficiency, and project management Optimized internal templates, tools, and processes to streamline workflows and improve analytics efficiency, contributing to enhanced team performance and client satisfaction Provided expert support for high-value client accounts ($1M+), managing ad-hoc requests, ongoing analysis, and audit deliverables to ensure exceptional service and client success Utilized data analytics to support marketing automation initiatives and improve audience engagementEarned the Merkle Digital Professional 2.0 Certification which demonstrates a strong baseline knowledge of digital marketing

Experience with web scraping, development of heuristics, TensorFlow, Gurobi, MapReduce, andSpark applications using Python, statistical computations and predictive modeling using R, database management in Alteryx and SQL, Microsoft Office including Excel pivot tables, lookups, and match functions, Tableau visualizations, machine learning, artificial intelligence, and basic AWS apps

Developed and managed a health products brand achieving a 100% customer satisfaction rating by aligning with customer priorities, delivering responsive service, and expertly matching products to individual needsDrove over $20,000 in revenue by cultivating enduring client relationships, leading to multiple repeat orders and sustained business growth*Ceased operations to attend graduate school*

Operation and resource managementAnalyze supply chain systemsProject Management Management and leadership of Army personnel Coordinated transportation of personnel and resourcesDatabase and warehouse management

Project Management Army Food Service Contract Management Certification Implementation of modernization processesDesigned maps for strategic locations of food distributionGenerated charts and databases to analyze distribution efficiencyWeb design to modernize online resources