Michael Johnson Email & Phone Number

Gibraltar, Gibraltar

I'm a freelance writer, currently specialising in eCommerce, D2C and conversion rate optimisation. I currently have some availability to work with new clients, but I'm also open to discussing interesting in-house opportunities.This makes up the bulk of what I do or have previous experience in:Creating optimised landing pages that convert.Creating email funnels to convert, nurture, retain, and reactivate customers.Developing brand guidelines and creating tone of voice documents.Writing informative product descriptions, FAQs and SEO-friendly articles.Writing coherent, customer-focused user journeys.Taking complicated concepts and make them seem simple.Taking ‘features’ and turning them into ‘benefits’.Using storytelling concepts to engage with clients' customers.Plus, lots more. I'm always open to chat or discuss opportunities, so feel free to connect and/or shoot me a DM.

As the Senior Copywriter at Eyas, I was responsible for 100% of the businesses' written output. That involved writing everything from landing pages and UX journeys, to promotional activity, emails, FAQS, compliance checks and frankly, a whole lot more!I also managed and hired the copy team, while building relationships with freelancers and agencies to work on large-scale localisation projects operating in diverse markets.

Gibraltar

Working as part of the Ladbrokes Coral Creative Studio (later Wave), I was a Senior Copywriter primarily working on the Coral brand with a secondary responsibility writing for Ladbrokes.

Gibraltar

Copywriter initially in the operations team to support the creation and communication of promotions. This role was expanded to include omni-channel and a wider variety of requests after moving to the marketing team.

Durham, United Kingdom

Working as a freelance writer across several industries. Included writing for websites with global audiences, pitching articles, features and ideas to editors and working to strict deadlines.Clients include:Parkdean Resorts, where I worked as a contracted Digital Copywriter for five months as they sought to combine two brands and create a new website after a merger. This required me to research an entirely new industry and consistently meet strict deadlines.ICS Digital and ICS Sport, to whom I have provided articles, features, info-graphics and critical analysis on several topics including sports, gaming, Esports, fin-tech, sport betting, online casinos and more, combining core SEO and PPC principles with high quality copy.Bidrightbiz, a 4th sector funding organisation who work with charities and social enterprises to seek out funding opportunities and apply for them, with complex multi-stage bids requiring in-depth research. Specialist Speakers, A UK speakers bureau with an A-list client base to whom I provided professional biographies with a focus on concise, entertaining copy. I have also created approved Wikipedia entries for their clients to increase their SEO potential.I have also written extensively on videogames and Esports for both online and print publications. I've been published in magazines such as PC Gamer, and prestigious, award-winning websites including Rockpapershotgun, Redbull Esports and Kotaku UK. My most popular online articles have received several hundred thousand unique views, been commented on hundreds of times and shared widely across social media.

Newcastle Upon Tyne, United Kingdom

Contracted primarily for the creation of content and copy for a new website in the wake of a recent merger.-Around 70,000 words written for the new website in five months-Created dozens of blog posts for a new experiential section of the website. -Providing promotional copy and product descriptions using newly created tone of voice guidelines-Research of locations, attractions, products and holiday opportunities UK-wide as well as coming to an in-depth understanding of the business, brand and audience-Working alongside Web-development and UX Design team to provide a clean and clear user journey-I edited and proofread the entire website prior to launch

Durham, United Kingdom