Michael Weidner Email & Phone Number

California, United States

San Francisco Bay Area

Data Product Owner and Manager for a portfolio of Reference Data and Data Quality Applications.

San Francisco, Ca

•Responsible for strategy, development, and execution of key programs that drive product revenue growth for all Wholesale Commercial Real Estate lines of business. •Provide consulting to managers at all levels of Wholesale Banking. Identify and define strategic opportunities, and partner with various teams across Wells Fargo to implement solutions.•Managed a team which provided product sales and marketing strategy, revenue reporting, referral tracking, incentive compensation processing, project management, and ad-hoc analysis.

•Developed national sales and marketing strategies for Commercial Real Estate offices•Responsible for the development of national and local advertising campaigns•Managed the development and implementation of online cross-sell revenue reporting tool

•Responsible for leads management strategy and distribution, including outbound calling and electronic offer presentments in store channel, online, and phone bank•Managed the development of database marketing capabilities for multiple Wells Fargo divisions

•Managed all aspects of national direct marketing programs. Responsibilities included creative development, vendor relationship management, campaign and test design, direct mail production, promotional offers, banker training materials, and leads management strategy •Provided marketing strategy to regional partners across the Wells Fargo footprint

•Managed all contact center and operational efforts to implement new products. •Developed, conducted, and managed new product training for 500 sales agents in the U.S. and Canada

Executive Education, Data Strategy

B.A., Organizational Communication