Michael Keene

Michael Keene Email and Phone Number

Vice President of Audience Operations at Acxiom @ Acxiom
conway, arkansas, united states
Michael Keene's Location
New York, New York, United States, United States
Michael Keene's Contact Details

Michael Keene personal email

n/a
About Michael Keene

Digital Marketing ProfessionalSpecialties: Digital AdvertisingProduct ManagementMulti-channel MarketingCross-channel MarketingProduct InnovationProduct RoadmapBusiness Case Development and PresentationAd TechnologyDigital Advertising AnalyticsOnline Ad TargetingMobile Ad TargetingAddressable TV AdvertisingMobile Marketing StrategyAdvertising ProductsMobile Advertising ProductsAdvertising OptimizationAgile MethodologyPragmatic Certified

Michael Keene's Current Company Details
Acxiom

Acxiom

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Vice President of Audience Operations at Acxiom
conway, arkansas, united states
Website:
acxiom.com
Employees:
4428
Michael Keene Work Experience Details
  • Acxiom
    Vice President - Audience Operations
    Acxiom May 2018 - Present
    Little Rock, Arkansas, United States
    Working with a talented digital campaign operations team that uses technology infrastructure, services and strategic partnerships to enable enterprise clients to mobilize data, enabling personalization and customer engagement across multiple channels (onsite, social, programmatic, search, mobile, digital display, addressable TV, email and direct mail). Provide strategic consultation and thought leadership on digital marketing best practices and campaign operations. The ultimate goal is full omnichannel personalization of messaging, engagement, growth and ROI.
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  • Acxiom
    Director Of Omnichannel Audience Activation
    Acxiom Feb 2015 - May 2018
    Worked with talented digital marketing strategy and technology team to develop and build technology infrastructure, services and strategic partnerships to enable client to mobilize (activate) data to communicate with discrete audiences across multiple channels (onsite, social, programmatic, search, mobile, digital display and addressable TV). Provided strategic consultation and thought leadership on digital marketing best practices and campaign operations
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  • Acxiom
    Senior Product Delivery Manager - Digital Ad Targeting Platform
    Acxiom Apr 2012 - Feb 2015
    Lead product delivery management for technology platform applications and services that enable 1 to 1 targeted digital advertising across online, mobile and digital TV ecosystems. Programmatic, private exchange and guaranteed inventory media. Includes audience matching, campaign performance analytics and partner management.• Build, present and maintain business plan for unit• P&L responsibility• Implement solution functionality, competitive positioning• Manage and direct resources in product delivery, data operations• Manage digital ad campaign performance reporting, analytics and optimization resources • Product evangelization to clients and sales organization• Manage multiple partner operations relationships
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  • Acxiom
    Senior Product Manager - Digital Ad Targeting Products
    Acxiom Apr 2011 - Mar 2012
    Led team of product managers in the development of product requirements and go to market plans for Acxiom's audience match (Collaborative Targeting) and data management platform (DMP) products, as well as direction for the product delivery team. Responsibilities included product features, profitability and pre-sale support. Also contributed heavily to product marketing, sales training and sales tools programs for the product offerings. Included production of sales collateral, sales training webinars and videos for marketing database, digital ad targeting, data management platform, email, and customer data integration services• Build, present and maintain product portfolio plan• P&L responsibility• Product pre-sale support• Sales training plan development• Product marketing plan development• Go To Market plan coordination • Sales enablement resource allocation
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  • Acxiom
    Product Manager - Mobile Marketing Platform
    Acxiom Jan 2007 - Apr 2011
    Led global mobile marketing product development. Built and launched mobile CRM services and mobile web display advertising solutions that include SMS, MMS, mobile web development, mobile application development and mobile web display advertising for F 500 clients in multiple industry verticals.• Build, present and maintain business plan• P&L responsibility• Manage solution functionality, competitive positioning• Manage and direct resources in product delivery, product marketing • Product evangelization to clients and sales organization• Develop and manage multiple vendor relationships
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  • Choicepoint
    Director Of Product Innovation
    Choicepoint Sep 2005 - Jan 2007
    Provided leadership for new product development. Led team of analysts and marketers to prototype, develop and commercialize consumer analytical products used by marketers to maximize consumer response and optimize the profitability of customer relationships. Implemented company-wide Product Innovation Process and Prioritization (PIPP) structure to ensure a sustainable, robust pipeline of new revenue opportunities. Successfully launched two mortgage lead generation and qualification products.• Product concept generation• Market demand assessment• Business plan development and presentation • Client testing and acceptance• Product use consultation
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  • Acxiom
    Product Manager, Innovation, Analytics And Segmentation
    Acxiom Jan 2004 - Sep 2005
    Led product development efforts, creating new revenue streams for exisiting company data assets. Launched several consumer marketing data products including a non-credit data assessment of a consumer’s financial stability that is broadly used across several industries. • Product concept generation• Market demand assessment• Business plan development and presentation • Client testing and acceptance• Product use consultation
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  • Acxiom
    Marketing Product Manager
    Acxiom Feb 2000 - Dec 2003
    Product Marketing for portfolio of Acxiom marketing technology and data products. External marketing and internal sales training responsibilities.• Marketing Strategy • SEM• SEO• Webinar Development• Email Marketing Management• Event Marketing Management
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  • Alltel
    Staff Manager, Product Advertising
    Alltel Mar 1996 - Jan 2000
    Managed strategic direction and execution of advertising programs for wireless phone, local telephone, long distance and internet access services. Managed marketing communications efforts for the successful launch of four wireless service areas and 14 internet access markets. Developed in-house creative services capabilities, significantly reducing graphic production costs for retail point of sale collateral and signage. • Managed a multi-million dollar annual advertising budget• Led team of advertising specialists in market research, media buying, sales promotion, creative development and sales collateral production• Coordinated new customer acquisition advertising efforts consisting of newspaper, radio and television• Managed aspects of NFL and NASCAR sponsorships and other sports marketing programs
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Michael Keene Skills

Analytics Product Marketing Multi Channel Marketing Digital Marketing Lead Generation Crm Business Development Mobile Marketing Marketing Strategy Product Management Strategic Partnerships Direct Marketing Customer Acquisition Segmentation Database Marketing Go To Market Strategy Mobile Devices Product Lifecycle Management

Michael Keene Education Details

Frequently Asked Questions about Michael Keene

What company does Michael Keene work for?

Michael Keene works for Acxiom

What is Michael Keene's role at the current company?

Michael Keene's current role is Vice President of Audience Operations at Acxiom.

What is Michael Keene's email address?

Michael Keene's email address is mi****@****ast.net

What is Michael Keene's direct phone number?

Michael Keene's direct phone number is +150124*****

What schools did Michael Keene attend?

Michael Keene attended University Of Arkansas.

What skills is Michael Keene known for?

Michael Keene has skills like Analytics, Product Marketing, Multi Channel Marketing, Digital Marketing, Lead Generation, Crm, Business Development, Mobile Marketing, Marketing Strategy, Product Management, Strategic Partnerships, Direct Marketing.

Who are Michael Keene's colleagues?

Michael Keene's colleagues are Laura Kunde, Michael Besler, Anil Kumar, Chris Bates, Shelia Tate, Teri Arnold Fougerousse, Enrique Ramon.

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