Michael Keene Email & Phone Number

Little Rock, Arkansas, United States

Working with a talented digital campaign operations team that uses technology infrastructure, services and strategic partnerships to enable enterprise clients to mobilize data, enabling personalization and customer engagement across multiple channels (onsite, social, programmatic, search, mobile, digital display, addressable TV, email and direct mail). Provide strategic consultation and thought leadership on digital marketing best practices and campaign operations. The ultimate goal is full omnichannel personalization of messaging, engagement, growth and ROI.

Worked with talented digital marketing strategy and technology team to develop and build technology infrastructure, services and strategic partnerships to enable client to mobilize (activate) data to communicate with discrete audiences across multiple channels (onsite, social, programmatic, search, mobile, digital display and addressable TV). Provided strategic consultation and thought leadership on digital marketing best practices and campaign operations

Lead product delivery management for technology platform applications and services that enable 1 to 1 targeted digital advertising across online, mobile and digital TV ecosystems. Programmatic, private exchange and guaranteed inventory media. Includes audience matching, campaign performance analytics and partner management.• Build, present and maintain business plan for unit• P&L responsibility• Implement solution functionality, competitive positioning• Manage and direct resources in product delivery, data operations• Manage digital ad campaign performance reporting, analytics and optimization resources • Product evangelization to clients and sales organization• Manage multiple partner operations relationships

Led team of product managers in the development of product requirements and go to market plans for Acxiom's audience match (Collaborative Targeting) and data management platform (DMP) products, as well as direction for the product delivery team. Responsibilities included product features, profitability and pre-sale support. Also contributed heavily to product marketing, sales training and sales tools programs for the product offerings. Included production of sales collateral, sales training webinars and videos for marketing database, digital ad targeting, data management platform, email, and customer data integration services• Build, present and maintain product portfolio plan• P&L responsibility• Product pre-sale support• Sales training plan development• Product marketing plan development• Go To Market plan coordination • Sales enablement resource allocation

Led global mobile marketing product development. Built and launched mobile CRM services and mobile web display advertising solutions that include SMS, MMS, mobile web development, mobile application development and mobile web display advertising for F 500 clients in multiple industry verticals.• Build, present and maintain business plan• P&L responsibility• Manage solution functionality, competitive positioning• Manage and direct resources in product delivery, product marketing • Product evangelization to clients and sales organization• Develop and manage multiple vendor relationships

Provided leadership for new product development. Led team of analysts and marketers to prototype, develop and commercialize consumer analytical products used by marketers to maximize consumer response and optimize the profitability of customer relationships. Implemented company-wide Product Innovation Process and Prioritization (PIPP) structure to ensure a sustainable, robust pipeline of new revenue opportunities. Successfully launched two mortgage lead generation and qualification products.• Product concept generation• Market demand assessment• Business plan development and presentation • Client testing and acceptance• Product use consultation

Led product development efforts, creating new revenue streams for exisiting company data assets. Launched several consumer marketing data products including a non-credit data assessment of a consumer’s financial stability that is broadly used across several industries. • Product concept generation• Market demand assessment• Business plan development and presentation • Client testing and acceptance• Product use consultation

Product Marketing for portfolio of Acxiom marketing technology and data products. External marketing and internal sales training responsibilities.• Marketing Strategy • SEM• SEO• Webinar Development• Email Marketing Management• Event Marketing Management

Managed strategic direction and execution of advertising programs for wireless phone, local telephone, long distance and internet access services. Managed marketing communications efforts for the successful launch of four wireless service areas and 14 internet access markets. Developed in-house creative services capabilities, significantly reducing graphic production costs for retail point of sale collateral and signage. • Managed a multi-million dollar annual advertising budget• Led team of advertising specialists in market research, media buying, sales promotion, creative development and sales collateral production• Coordinated new customer acquisition advertising efforts consisting of newspaper, radio and television• Managed aspects of NFL and NASCAR sponsorships and other sports marketing programs