Michael Keith Email & Phone Number

Vancouver, Wa

Salem, Oregon

Responsible for direct sales, customer retention, revenue development and establishing marketing strategy for six community newspapers/websites and one niche weekly publication/website.Develop sales programs, using a mix of traditional, digital and other platforms, designed to acquire new customers based on strategic targeting, customized offers/messaging and measuring results against predetermined ROI goals.Establish sales metrics, including setting goals for staff, managing… Show more Responsible for direct sales, customer retention, revenue development and establishing marketing strategy for six community newspapers/websites and one niche weekly publication/website.Develop sales programs, using a mix of traditional, digital and other platforms, designed to acquire new customers based on strategic targeting, customized offers/messaging and measuring results against predetermined ROI goals.Establish sales metrics, including setting goals for staff, managing the process, providing feedback to improve sales techniques/presentations and follow-up to improve performance.Direct and manage all aspects for the Northwest Agricultural Show, targeted to the agricultural industry. Responsibilities include negotiating with appropriate vendors for show logistics; developing and implementing sales and sponsorship plans/packages to secure exhibitors; pricing strategies and ticketing options; creating and implementing marketing/promotion and communications plans for before, during and after the show; and day-to-day operations of the three-day event. Responsible for creating revenue/expense budget and ensuring that event achieves ROI/profitability goals. Show less

San Francisco, California

Initiated and led consumer marketing campaigns and event marketing initiatives to highlight product enhancements, to introduce new features, and to re-enforce the value of reading SFGate’s and The Chronicle’s portfolio of print and digital products to over 1.5 million adults identified as key targets for success. This included the launch and follow-up marketing and communications plans for SFChronicle.com to both readers and advertisers.Analyzed and interpreted demographic and… Show more Initiated and led consumer marketing campaigns and event marketing initiatives to highlight product enhancements, to introduce new features, and to re-enforce the value of reading SFGate’s and The Chronicle’s portfolio of print and digital products to over 1.5 million adults identified as key targets for success. This included the launch and follow-up marketing and communications plans for SFChronicle.com to both readers and advertisers.Analyzed and interpreted demographic and psychographic data to identify loyal, occasional, and look-alike customers and to develop appropriate sales, operational, and branding plans for these groups.Managed cross-departmental teams that developed and implemented initiatives designed to achieve company strategic goals tied to maintaining and growing market share, including efforts to streamline the internal processes for selling and publishing sponsored digital content that resulted in over $500,000 in sales. Oversaw and managed all public relations activities, including writing news releases and arranging local, regional, and national media appearances by SFGate and Chronicle staff. Served as company spokesperson while working with other media outlets and inquiries and interviews.Responsible for digital marketing strategy for SFGate and The Chronicle, including using Facebook and Twitter to promote content features and new products as well as to increase the number of people following the organization on these channels through contests, paid promotion, and cross-promotion.Established success criteria for marketing and communications campaigns, measured and analyzed results, and made recommendations based on these findings. Show less

Medford, Oregon

Responsible for all aspects of sales and marketing for nine print, digital and niche publications, including identifying key segments to grow the customer base, creating programs targeted to these customers, training staff to sell programs and evaluating results..Created annual, multi-million dollar revenue and expense budgets and managed staff and branding plans for each publication to these specifications; revenue budgets created by analyzing business databases, forecasting… Show more Responsible for all aspects of sales and marketing for nine print, digital and niche publications, including identifying key segments to grow the customer base, creating programs targeted to these customers, training staff to sell programs and evaluating results..Created annual, multi-million dollar revenue and expense budgets and managed staff and branding plans for each publication to these specifications; revenue budgets created by analyzing business databases, forecasting competitive and market trends and internal market share goals; created and led new strategic pricing plan to leverage potential among current customer base and to secure new clients.Led cross-functional teams in the development and launch of two niche publications, including assisting with content plan, sales and marketing plan and distribution plan. Show less

Salem, Oregon

Worked cross-functionally to develop annual organizational strategic plan to target key, high-potential reader and advertiser segments; directed committees and task forces to create individual products and to improve existing product-line and implemented follow-up initiatives to measure effectiveness against market share goals.Managed and directed portfolio of 17 print, digital and niche products, each targeted to a specific consumer and business segment; provided data analysis and… Show more Worked cross-functionally to develop annual organizational strategic plan to target key, high-potential reader and advertiser segments; directed committees and task forces to create individual products and to improve existing product-line and implemented follow-up initiatives to measure effectiveness against market share goals.Managed and directed portfolio of 17 print, digital and niche products, each targeted to a specific consumer and business segment; provided data analysis and interpretation to identify areas of opportunity for growing readership and revenue, resulting in the launch of eight new publications, including setting financial and profit/loss goals.Created consumer and business marketing/promotional plans to introduce new features to the market, including grass-roots, guerrilla tactics such as street teams distributing trial samples and extensive use of email and Internet marketing to current, former and look-alike customers.Worked with third-party vendors and internal staff to create, implement, analyze and launch action plans from six market-wide studies, bi-monthly focus groups, continuous customer needs assessments and online feedback mechanisms; results from these efforts laid the groundwork for strategic plans and branding plans as well as product enhancements and introductions.Created an event marketing function to build awareness among key target groups, induce trial usage and retain current customers. Show less

Bachelor Of Science (B.S.), Communications/Journalism

Mba, Management, Marketing