Michael K. Email & Phone Number

As a YouTube content strategist, I thrived in creating captivating content, optimizing platform performance, and staying at the forefront of industry trends. Collaborating closely with teams, I spearheaded the development of compelling concepts and assets for social channels, employing a blue ocean content strategy for select clients. My primary objective was to drive the success of multiple YouTube and TikTok channels through strategic thinking and meticulous production management. By implementing effective content formats and streamlining workflow processes, we effectively showcased our strengths and captured the audience's attention. A key focus was on viewer retention, and leveraging the power of storytelling to establish a strong brand presence.In achieving significant 6 to 8-figure revenue growth, brand management and optimization played a vital role. By meticulously optimizing various elements of each channel, including visuals, descriptions, and calls to action, we successfully enhanced key metrics such as Click-Through Rate (CTR), Average View Duration (AVD), and Average Percentage Viewed (APV). The importance of YouTube cannot be overstated, as it remains a dominant platform for video content consumption. By leveraging the power of YouTube's vast user base and utilizing strategic content marketing, we attracted and engaged a wide audience, ultimately driving revenue growth for our clients and their products.

New York, United States

Rochester, New York, United States

As a Collection Specialist at Navient, I specialized in setting up defaulted student loan accounts for debt collectors on reoccurring payment plans. I leveraged various tools to locate consumer information and facilitate the removal of accounts from default status. Consistently ranked as the number 1 Collection Specialist for four consecutive months, surpassing peers by over 1300% (averaging 13x net collections relative to cohort) over cohort peers and 2.7x net average over every other employee, highlighting my exceptional effectiveness in fast-paced federal student loan debt collection.

Rochester, New York Metropolitan Area

I started my journey by running micro-niche websites, utilizing search engine optimization to my advantage. This led me to establish an online-based web agency, offering software development services. With a team of seven employees and partnerships with over 20 professionals worldwide, the agency experienced rapid growth. However, I made the decision to sell the company and its assets to focus on my education, leaving behind my web agency dream in pursuit of my own personal higher calling, which is higher education, software development, video editing, and online video marketing for social media. I ended up pursuing business, management, and economics, but retained a singular goal of pushing for my dream of software development and video editing since I was a small child.As a web agency founder, I took on diverse responsibilities such as project management, client acquisition, and team leadership. By delivering innovative solutions tailored to clients' needs, we earned a reputation for excellence. Collaborating with industry professionals, we provided cutting-edge designs and embraced emerging technologies to stay ahead of the curve.Although the web agency is now defunct, the experience shaped my professional journey and inspired my commitment to continuous growth. The strategic decisions made, client-centric approach, and industry knowledge gained have become valuable assets that continue to drive my future endeavors.

Rochester, New York, United States

Though my time was short with High Tech Rochester (NextCorps), during my time, I passionately supported and fostered growth for next generation innovative businesses. I spearheaded program support using a data-driven initiative that focused on increasing success rates of incubator-based startups. I would guide founders through critical stages, help to improve and expand on product vision and creation, even to help with the vision of products for manufacturing startups. I helped to assess product-market fit, develop roadmap development, and determine feature prioritization from a "growth hack" perspective at the time. I helped to lead others in designing marketing materials and expand NextCorps locally so that companies knew that they had an incubator option. Beyond general incubator work, I managed the incubator's marketing strategy at the time under supervision. I curated and crafted compelling online social media content to increase website traffic, and would advertise locally, state-wide, and regionally to startups looking for a potential incubator. Our social media campaigns generated more qualified startup applicants. I also helped execute effective event marketing strategies with event attendance engagement and retention. Lastly, I also played a major role in researching some early startup metrics like lead conversion rates, customer acquisition costs, contract negotiations, and more. My efforts in a short time span, without a doubt, played a strong role for High Tech Rochester (NextCorps) in their growth, as I helped to set the level of expectation in future marketing specialists and managers at NextCorps.

Rochester, New York Metropolitan Area

I held a multifaceted position that covered sales, marketing, and warehouse management. With a specific focus on granite, Hanstone, and marble products, I successfully supervised and managed a team of warehouse workers. Together, we oversaw the entire shipping process, coordinated sales activities, and handled direct-to-consumer exhibit showings. Additionally, I played a crucial role in scheduling shipments with customers and driving sales and marketing initiatives to promote our company's stone products.Within the warehouse, I prioritized efficient operations by overseeing inventory management, organizing shipments, and maintaining a smooth workflow. As a certified supervisor, I ensured that employees followed the NYS Department of Health guidelines for handling stone material safely. Furthermore, I personally delivered stone material to clients across New York State, even crossing interstate borders into Pennsylvania to reach fabrication shops and customers. This rigorous work schedule allowed me to meet customer demands and exceed expectations consistently.To summarize, my previous role involved a comprehensive approach to the stone industry, encompassing sales, marketing, and warehouse management. By supervising a dedicated team of warehouse workers, I successfully collaborated on shipping, sales, and scheduling shipments with each B2B customer.

Batavia, New York, United States

Customer service and order specialists are responsible for ensuring timely and accurate fulfillment of special orders and installation projects, prioritizing complete customer satisfaction. They proactively communicate with customers regarding order status, installation requirements, and address any concerns. I coordinated with vendors and service providers to arrange shipments, installation dates, and manage product inventory. I excelled in active listening, conveying information effectively, and providing exceptional customer service. I also handled general sales conversion, and assisted other employees in their work, and helped in maintenance of the general store and store displays.

Florida, United States

I joined an industry-forward music streaming start-up and played a leadership role in Florida, and moved back to New York. I had a role in the early implementations of advertisement and monetization on the website with other supervisors and managers like Chris Blackburn and Paul Geller. I assisted in pushing the Beluga Project as well.My notable achievement was helping to scale the advertising and grow the platform's monetization revenue.In addition to driving revenue growth, I also took charge of building and leading a diverse team covering marketing. Through my leadership and mentorship, I nurtured a high-performing team that consistently exceeded targets and contributed to the overall success of the organization.Collaboration and communication were vital in my role, as I worked closely with cross-functional teams including product, design, and marketing. Together, we implemented the company's entire suite of digital best practices, ensuring a seamless user experience and maximizing the platform's potential. This involved establishing crucial ad technology partnerships to optimize advertising capabilities and capitalize on market opportunities.Furthermore, I actively contributed to a new product launch by conducting qualitative market research on listeners. By gaining insights into user preferences and behavior, we provided valuable inputs that shaped the product's development and positioning, ultimately enhancing its market competitiveness.Throughout my tenure, my dedication, strategic thinking, and ability to drive results played a vital role in helping the Grooveshark team achieve success in the music-streaming start-up world.

Gainesville, Florida, United States

Did the marketing and brand management, as well as, sales for Impulse Software and subsidiaries. I started as one of the first 6 employees, who grew to a team of 20+ employees, becoming a marketing and sales manager for the platform, scripts, subscriptions, and VPNs. I also established my own personal script for the digital grand exchange in Runescape, an MMORPG.In that role, I collaborated with the business team to uncover insights for developing marketing and branding strategies for existing and new products. I oversaw and drove the growth of the marketing department by identifying revenue opportunities among established clients and securing new accounts. It was my responsibility to identify short- and long-term scheduling and resource needs, including the development and management of the profit-and-loss projections, and expenditures. Furthermore, I possessed a deep understanding of key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends. I effectively translated these results into actionable insights for the marketing team. I played a key role in pushing advertisements to generate additional revenue.

Rochester, New York Metropolitan Area

Sold Gamer's eSports League along with a cheat detection client to https://esl.com/. This was supposed to be a replacement for the then-defunct Cyber Amateur League post-acquisition.