Brightn is inventing a new category in proactive mental wellness. In a part-time contract role, I'm advising the marketing team and senior leadership regarding B2B go-to-market marketing strategy and executive thought leadership.

As a marketing communications and corporate communications leader, much of my experience has been in technology, working with organizations that are on the leading edge of innovation. I've been recognized for applying an agile approach and entrepreneurial mindset to effectively develop and direct internal and marketing communications, content strategy, and programs. I offer particular strengths in creative strategy, direction, and storytelling as well as executive thought leadership content. I have ghost-written articles published on Forbes Technology and Business Councils on behalf of several C-suite executives in the technology sector. Samples are available here on my LinkedIn profile.

Starting with forested bare land, I am managing the development of all utilities (water, septic, power, and internet) and hiring and overseeing building contractors to complete the build of my own home.

I was brought back in a part time role to work with product managers, sales leaders, and a very small team of marketers to devise and implement the marketing strategy for an entirely new line of business (hospitality technology for stadiums and events venues) as well as a new-to-market, patented set of technologies for the QSR drive-thru, improving awareness, interest, familiarity and engagement among sales prospects and online media.

Serving clients in the technology, telecommunications, restaurant, and financial planning industries, I:• Conducted market research for an international software company• Led content marketing strategy for a global Fortune 500 restaurant technology company• Helped several CEOs position themselves as thought leaders by developing and pitching articles to leading industry publications• Created marketing content for a nationwide business telecommunications provider• Helped a startup software company with its marketing

Xenial, Inc. is a global leader in restaurant technology that powers 19 of the top 40 quick-serve restaurant brands across 62 countries in over 51,000 physical stores. Its OS-agnostic cloud POS is groundbreaking. Backed by a Fortune 500 company, Xenial’s ‘DNA’ is nevertheless ‘entrepreneurial startup’, with a bias for action and rapid results.When I joined Xenial, marketing and communications presented complete greenfield opportunities.Reporting to the Vice President of Marketing, I served as chief storyteller, responsible for end-to-end strategy, planning, and development of internal communications, marketing communications, and content. I relished the opportunity to help develop a smart team of results-oriented marketers.• Devised and implemented a multi-channel communications plan for several complicated, high-visibility communications projects including a merger and acquisition. Obtained executive team buy-in; led cross-functional messaging development, communications calendar, creative, and vendor and internal resources.• Managed PR agency and media relations to increase company visibility, including developing executive thought leadership opportunities. Several dozen bylined articles were published in leading large-circulation industry magazines, successfully positioning Xenial and its executives as domain experts. • Directed marketing content strategy and development end to end, including personas, calendar, vendor sourcing, content development and curation, resulting in engaging marketing content.• Contributed to strategic planning and directed content development for account-based marketing program applying ABM best practices to increase sales velocity.• Developed customer evidence program and success stories, equipping sales team with evidence to support sales conversations.• Sourced, selected, and contracted vendor / contractor / contingent staff.• Led project teams and oversaw the work of vendors and shared creative resources.

Worked on a contract basis consulting with Fortune 100 technology clients on their marketing campaigns and creating marketing content.

MegaPath, a FusionConnect company, provides business communications and connectivity solutions for medium and large enterprises.This role combined product marketing, content strategy, marketing communications, and corporate communications responsibilities. Working directly with product managers, marketing peers, product support, and other functions, supported the successful on-time launch of cloud telecommunications and technology products and services across all channels. Sample of integrated marketing launch available here: www.slideshare.net/MichaelKowalski1/integrated-marketing-example-megapath-one-unified-communications• Devised the go-to-market strategy collaboratively with product managers; managed the development of all product messaging and GTM collateral / content that differentiated products in the minds of buyers, supported sales conversations, and drove adoption. • Communicated differentiators and value proposition to sales, marketing, and PR agency in the form of messaging outlines and sales enablement materials. Maintained a cohesive and differentiated brand voice across all deliverables and channels.• Contributed to content marketing and lead gen/nurture strategy to position products and services in the minds of prospects. Relying on knowledge of buyers, created audience-appropriate content including eBooks/white papers, lead gen/nurture emails, product sheets, video scripts, SEO-optimized web copy, and landing pages.• Doubled the frequency of blog posts. Managed blog and social media calendar; created all blog and social media posts; managed customer evidence program and wrote case studies.• Planned and drafted customer newsletters, service notifications, and internal communications.

Translated strategic marketing vision into high-quality communications materials that met client goals, delivered in reasonable timeframes, with consideration for making the most of client budget.

Promoted twice, from Marketing Writer to Account Manager. Marketed emerging technologies to Enterprise and SMB business decision makers and technology decision makers. As part of a small, nimble team, fluidly filled a range of roles including client services/project manager, creative/ editorial/ strategy director, and writer.• Client-facing, I managed the development of several large customer evidence projects consisting of hundreds of case studies and large product launch GTM 'bills of material' (BOMs).• Managed stakeholder reviews as well as project timelines and budgets.• Gave direction and feedback to creative resources to ensure that deliverables were on-message and high quality; managed vendors.