Michael Kulakovskij Email & Phone Number

Australia

Client Collaboration: Worked with international clients such as Fujifilm, Lululemon, Revlon, Kia, and The Salvation Army to deliver tailored marketing solutions.Team Leadership: Directed and managed the production team to ensure effective execution of creative concepts.Creative Strategy: Assisted clients in developing performance-driven, multi-channel programmatic marketing campaigns across DOOH, Native, Display, In-Game, Audio, and CTV, with a focus on full-funnel strategy.Co-Pitching RFP Decks: Prepared and co-pitched RFP decks with the sales team to enhance client proposals and secure new business opportunities.Workflow Improvement: Enhanced regional workflows, contributing to high client satisfaction and retention.

Strategy Formulation: Developed and implemented comprehensive marketing strategies across EMEA for a B2C Fintech SaaS company.ICP & Messaging: Created Ideal Customer Profiles (ICP), brand messaging, and positioning to align with market needs.Product Launches: Successfully planned and executed multiple product launches, driving significant market penetration.Performance Funnel: Designed and developed a performance-driven funnel to optimize customer acquisition and retention.Team Leadership: Led design and development teams to enhance UI and implement advanced analytics for tracking the customer journey.Remarketing Strategies: Devised and implemented successful remarketing strategies to boost engagement and reduce churn rates.Budget Management: Oversaw budget allocation, ensuring optimal utilization of marketing funds and maximizing ROI.Performance Monitoring: Monitored, analyzed, and reported on budget performance to ensure alignment with financial goals.Campaign Customization: Tailored marketing campaigns to fit regional nuances and cultural preferences, enhancing local engagement.

Hannover, Niedersachsen, Deutschland

Lead Engines: Engineered lead generation systems and revamped websites to optimize performance and drive conversions.Digital Campaigns: Strategized and executed impactful digital marketing and remarketing campaigns to boost engagement.ICP & Messaging: Developed Ideal Customer Profiles (ICPs) and crafted compelling brand messaging and positioning strategies.SEO Improvement: Enhanced SEO strategies to improve search visibility.Cost Reduction: Achieved a remarkable 1021% reduction in cost per conversion for a key Australian client.Diverse Experience: Acquired extensive experience in the education, disability, and eCommerce sector.

Hannover, Niedersachsen, Deutschland

• Generated over $2,000,000 in sales.• Provided best-in-class customer experiences.

Hannover, Lower Saxony, Germany

• Assisted in developing and distributing press releases. • Supported media relations and communication strategies.• Coordinated public relations events and activities.• Managed social media accounts and content creation.

Hannover, Lower Saxony, Germany

• Performed in various theatrical productions.• Collaborated with directors, playwrights, and fellow actors to bring characters to life.• Participated in rehearsals and workshops to refine acting skills.