Cody Kostbar Email & Phone Number

Toronto, ON, CA

Led media planning, buying, and reporting for 11 programs across 2022 election cycle, managed $9.6MPrimary duties involved leading digital persuasion and mobilization programs for a victorious battleground Senate racePlanned and executed paid social, programmatic, CTV, DOOH (digital out-of-home), audio, and search buysManaged two junior staffers for.

Washington, District Of Columbia, US

Managed self-service accounts, from closing sales and client onboarding throughout user lifecycleServed as primary front-line support for platform users, liaising with technical team as requiredLed planning of the self-service team for 2022 electoral cycle, such as process documentation and staffingManaged over $3.2 million across multiple department.

Washington, District Of Columbia, US

Led a 4-person self-service vertical (managed 2 associates and 1 intern) through cycleTeam managed $6.85 million across 2,024 campaigns for 1,472 candidates and causesPersonally managed marquee platform and clients; handled $5.9 million in media spendCollaborated with marketing on various projects, such as content marketing, webinars, and a grants program

Worked on a 7-person team in organizing GOTV postcard drives (over 6,000 postcards mailed), rallies and marches, and other efforts to democratically engage the publicResearched and crafted weekly newsletters in MailChimp, selecting events, readings, and content to includeNewsletters sent to a 600-person list consistently had above-industry-average open and.

Worked with small business owners in industries such as fashion and beauty to create and implement digital marketing strategiesBuilt marketing campaigns for clients in Facebook Ads Manager and Google Ads, focused on a variety of goals, such as driving online clothing sales and driving site traffic, as well as campaign performance optimization and.

Assisted in creating campaign strategy, focused on messaging across advertising and social platformsBuilt and managed campaigns on Facebook, YouTube, Instagram, and programmatic; managed digital and creative vendorsOversaw paid media for 368k digital impressions across 7 different media tactics

Led team's content strategies, created strategies and content around such assets as articles, email campaigns, and whitepapersLed client interviews for content topics, ranging from blockchain and healthcare to marketing analyticsKPIs ranged from whitepaper downloads and site traffic to social shares and page impressionsIndustries: software development.

Wrote emails in candidate’s voice, from campaign news updates to fundraising emails, and consistently saw engagement rates above the industry averageManaged programmatic media, executing video and display buys in a final GOTV push for the primary election

Columbia, MO, US

Built and managed PPC campaigns for clients, focused on a wide range of individualized client goalsCreated reports on PPC campaign performance, reporting on a variety of KPIs, from sales to in-store foot trafficIndustries: sports, ecommerce, healthcare, small business, higher educationNon-PPC Work: proposed and led the overhaul of the internship program.

Leicester, England, GB

Created content such as blog posts, WordPress pages and promotional emails for the agency's website and affiliated events websitesLearned the basics of SEO to better understand how to utilize content and SEO tactics

Anstey, Leicestershire, GB

Wrote copy for promotional brochures and emailsUsee Google Analytics to analyse client web traffic and DotMailer to analyse email campaign effectivenessWorked on a team to create a direct and guerilla marketing plan and pitch for a clientConducted research for client briefs, from competitive analyses to product research, to educate creative teams

Bachelor Of Arts (Ba), Advertising & Marketing Communications

Exchange Semester, German Studies

Bachelor Of Science, Business Administration - Marketing

Bachelor Of Arts, International Studies

Minor, Journalism