Michael Kull Email & Phone Number

- Works with our distributor to sell incremental cases and develop new and existing business in all retail Channels to include, but not limited to, Grocery, Convenience and Food service- Participate in local level field sales strategy, planning, and execution of key initiatives at 12-15 stores per day while providing account audits, opportunities, results, and execution utilizing our Field Sales selling CRM application- Within assigned market, execute the Celsius “perfect store” sales plan through the attainment of expanded SKU distribution, shelf space, promotional execution, displays and the placement of brand collateral at retail-Participate in distributor route rides, market blitzes and local key account calls as required- Provide ongoing communication on sales, marketing, and executional opportunities with assigned Distributor Partners- Assist District and/or Regional Sales Manager with other duties as assigned- Participate in weekly sales performance reviews and planning calls outlining objectives, results, opportunities, and initiatives-Meet assigned daily/weekly/monthly/quarterly KPI requirements

Developed and maintained customer account contacts to increase product availability within Queens & Nassau County areas.• Monitored business activities to ensure compliance with contractual agreements.• Developed action plans to ensure achievement of annual objectives.• Developed customer programs designed to improve consumer’s visibility of branded products.• Identified key decision makers for account management and contacts to coordinate the use of marketing programs, point of sale materials and sales promotion programs.• Audit account sales records to verify coverage information is accurate and that key contacts are listed.• Adjust coverage responsibilities to ensure successful achievements of goals and objectives for targeted program initiatives.• Trained, managed, and motivated Route Owners and Merchandising team• Weekly Route Rides with Route Owners to achieve different objectives.• Managed and operated within the established operating and marketing budgets by reporting and tracking all activity.• Presented at monthly team meetings• Ran monthly meetings for entire District.• Attended Leadership Training.

New York, New York

• Call on existing account base within the 5 Boroughs of NYC and Long Island Area to increase market share and build the brand within the account.• Increase sales by increasing shelf space and positioning.• Solicit new business from the existing accounts the distributor has to increase volume within my area.• Identify sales opportunities within my territory and execute those sales opportunities.• Meet and exceed my monthly goals set by upper management and distributor.• Ensure point of sale material is up in account to promote the products to customers• Conduct promotion events by setting up product tasting.• Coordinate with distributor when I sell in displays, racks, or additional cases.• Recap weekly and monthly accomplishments to management and distributor.• Provide exceptional service to accounts to build relationships.• Schedule route rides with distributor to help them sell the brand.• Launching new products for the brand and distributor.

New York, New York

• Responsible for developing and maintaining accounts within Midtown by focusing on volume growth, product placement, and visibility within each account.• Daily tasks consist of educating customers and consumers on new and existing products, building customers relationship, execute look of success in every customer outlet, and search for new accounts.• Ranked in top 15% of NYC sales team in total units sold and revenue growth.• Ranked in top 20% of NYC sales team in penetration of new products and new products units sold.• Appointed Sales Team Leader to work with teammates on strategies regarding how to grow their business, correct execution in accounts, and customer relationship building.• Design effective combo messaging in assigned accounts, while bringing in racks and displays to help with revenue of designated customers.• Run team conference calls and do business presentations in weekly team meetings.

New York,New York

• Visited 60 accounts a week.• Responsible for selling in and building planograms, stocking the shelves, and selling in end cap space for product that are on sale in the drug stores.• Ranked in the top 25% of NYC sales team in total volume sold.• Ranked in the top 30% of NYC sales team in gross profit and Net Revenue

• Sold in new products, racks, and displays to various customers throughout NYC.• Increased brand growth through causing sales increase by 10%.• Reorganized coolers to gain effective product success, and obtain more product space.• Promoted the different products by doing samplings and distributed merchandise to consumers.

Bachelors, Business Administration,Marketing

Activities and Societies: Phi Sigma Kappa Fraternity

Mba, Business Management, Specializing In Marketing