Dynamic Bilingual Sales and Business Development Leader with 20+ Years of Proven SuccessI am a results-driven professional specializing in healthcare sales, mortgage advisory, and business development. With over two decades of experience, I’ve built a track record of exceeding performance goals and driving substantial business growth. My expertise spans across strategic sales planning, client relationship management, and team leadership, with a focus on optimizing operational efficiency and securing competitive contracts.I thrive in high-stakes environments, consistently surpassing targets in healthcare and mortgage sectors, including a 52.5% growth in hospice admissions and a 20% increase in mortgage lead conversions. Fluent in both English and Spanish, I leverage my bilingual communication skills to foster strong cross-cultural relationships and lead teams to success.Key strengths include navigating Medicare and Medi-Cal managed care, negotiating high-value contracts, and employing cutting-edge digital marketing strategies that drive engagement and elevate brand presence. I’m proficient in Salesforce CRM, SEO, and social media marketing, with a hands-on approach to leadership that motivates teams and delivers results.Whether it’s closing complex deals, coaching teams to exceed their potential, or developing strategies that propel businesses forward, I am passionate about driving success and building lasting partnerships. Core Competencies: Healthcare Sales & Marketing | Strategic Sales Planning & Execution | Referral Source DevelopmentMortgage Advisory & Loan Origination | Contract Negotiation with Healthcare Facilities (SNF, ALF, GIP) Team Leadership & Coaching | Client Relationship Management | Medicare & Managed Care KnowledgeBilingual Communication (English & Spanish) | Salesforce CRM Proficiency | Digital & Social Media Marketing | SEO Optimization | Community Outreach & Relationship Building Regulatory Compliance & Documentation Management | Data Analysis & Problem SolvingMicrosoft Office Suite, MS Teams, Zoom | Salesforce CRM Proficiency | Digital & Social Media Marketing