As EVP of Creative, Mr. Larson leads the charge in crafting integrated brand strategies and campaigns. Through close collaboration with cross-functional teams, he ensures the delivery and execution of advertising, digital, and production initiatives. Responsible for client success, Mr. Larson leads the creative process through strategic ideation to hands-on execution. Grounded in market trends and consumer behavior, his strategies consistently outperform expectations set by both internal stakeholders and clients.

As Founder of One Eighteen Advertising, Mr. Larson's innovative and creative approach to brand and marketing strategy has led clients to successfully achieve their goals for over 18 years. His focus on developing brand positioning and creative campaigns through data-driven insights ensures successful implementation across multi-channel marketing campaigns. Highlight's Include:• Brand positioning and launch of Tesla Motors• Strategized and created the social media launch for Boar's Head• Developed first ever online game for the Los Angeles Lakers• Created the campaign for Audi's largest dealershipOne Eighteen's client experience includes: Tesla Motors, Audi, Subaru, VW, Porsche, Toyota, Boar's Head, Diabolo Beverage, Fast Fix'n, Barber Foods, Shakespeare Vodka, Lennar Homes, D.R. Horton Homes, Centex Homes, The Counter Burger, Los Angeles Lakers, Don Francisco's Coffee, Starwood Properties, HireRight, Menchies Froyo, The Grove, Red Mango, Commerce Mortgage, City National Bank, Wedbush Securities, and Meaningful Beauty.

A transformational leader; using data-driven insights and bringing extensive brand category leadership, Mr. Larson repositioned and pivoted Diabolo Beverage, an established CPG brand, to meet and exceed the Founder's goals. He has successfully re-positioned the brand to increase distribution and expand into a new user base while maintaining the connection, relevancy, and engagement with its core consumer.

Advisory role to develop strategic initiatives for the March of Dimes Signature Chefs Event. Donated in kind the design and production of invitation collateral and event signage for the event each year.

President of the Sales and Marketing Council for the Building Industry's Los Angeles and Ventura Chapter

Advised on ongoing initiatives, created and produced "Poker Night" fundraiser which raised over $5,000.00 each year.