Michael Li

Michael Li Email and Phone Number

Design Director | Creative Direction, Projects Management @
Michael Li's Location
Kowloon, Hong Kong SAR, Hong Kong
Michael Li's Contact Details

Michael Li work email

Michael Li personal email

About Michael Li

As an experienced Product Director, I have not only helped high-profile brands unlock their potential and foster growth, but I have also been instrumental in creating a widely-adopted sub-brand. My tenure as a Brand Design Director was marked by the development of innovative brand strategies, marketing plans, and product styles that showcased my keen business acumen and in-depth fashion expertise.I have a proven track record in brand creation and team-building, backed by a keen market sense. My ability to integrate available resources and achieve maximum impact with limited resources is one of my greatest strengths. I am proficient in online marketing, including e-commerce and social media, as well as traditional marketing models.In building an extensive industry network that includes ODMs, suppliers, studios, entertainment companies, and associations, I have showcased my knack for resource integration. In my recent role as Head of a Fashion and Image Department at a top Design Institute, I successfully merged industry resources and design education, creating mutual benefits and broadening development opportunities. I passionately support the use of AI and sustainability in fashion. I highlight the need for eco-friendly methods and technological progress in the dynamic fashion industry. My commitment to sustainable, tech-savvy fashion directs my career and future pursuits.

Michael Li's Current Company Details
I.D.G. Technology Company Limited

I.D.G. Technology Company Limited

Design Director | Creative Direction, Projects Management
Michael Li Work Experience Details
  • I.D.G. Technology Company Limited
    Design Director
    I.D.G. Technology Company Limited Mar 2024 - Present
    Hong Kong Sar
    Responsibilities:- Lead and manage the design team in creating innovative denim collections that align with company vision and market trends.- Conduct extensive market research and trend analysis to inform design direction and product development.- Collaborate with cross-functional teams, including marketing, production, and sales, to ensure designs meet business objectives and customer needs.- Oversee the design process from concept to final product, ensuring high standards of quality and craftsmanship.- Develop and maintain strong relationships with fabric suppliers and manufacturers to source high-quality, sustainable materials and advance technologies.- Integrate the latest eco-friendly technologies to develop a fully sustainable denim product line.- Advocate for eco-conscious design practices within the team, promoting sustainability as a core brand value.- Monitor and evaluate the environmental impact of designs, ensuring compliance with industry standards for sustainability.- Present design concepts and collections to stakeholders and facilitate feedback for continuous improvement.- Mentor and train designers and merchandisers, fostering a collaborative and creative work environment.Achievements:- Successfully launched Eco-friendly Denim collections, resulting in a 10% increase in sales within the first quarter.- Spearheaded a redesign initiative that improved product quality and reduced production costs by 8%.- Recognized for innovative designs at Kingpins Show New York/ Hong Kong and Shanghai Intextile, enhancing the company's reputation in the market.- Implemented a streamlined design process that reduced time-to-market by 30%, increasing overall efficiency.
  • Hong Kong Design Institute (Hkdi)
    Hod/ Principal Lecturer (Fashion And Image)
    Hong Kong Design Institute (Hkdi) May 2023 - Nov 2023
    Hong Kong Sar
  • Bossini
    Corp. Product Director
    Bossini Jan 2021 - Feb 2022
    Shenzhen, Guangdong, China
    Brief introduction: Owned by Viva China Holdings Limited by Li Ning, it acquired Bossini International Holdings in July 2020.
  • Yishion Co. Ltd.
    Brand Design Director
    Yishion Co. Ltd. Aug 2019 - Jan 2021
    China
    Brief introduction: Served two brands - Yishion, Y2 (Young Fashion). Total annual turn-over 25 Billion.
  • Kavon Garment Co. Ltd.
    Brand Director
    Kavon Garment Co. Ltd. Jan 2018 - Jul 2019
    Shenzhen, Guangdong, China
    Brief introduction: Served three brands - Kavon, HSJ (High End), Q6Q-six (Young Fashion).Responsibilities: Reporting to General Manager, led 10 staff (design, product planning), responsible for developing brand strategy, managing brand mechanism, product innovation, re-positioning Kavon Home business, purchasing management, designer platform management.Achievements: Succeeded in re-positioning Kavon Home (10 chain stores in China), from art design, commodity planning, package design, visual merchandising to resource management. Initiated Illustrator Product Line, parent-child clothing and high end sports product line.
  • Eva Fashion
    Design Director
    Eva Fashion Sep 2015 - Apr 2017
    Shenzhen, Guangdong, China
    Brief introduction: Served two Ladies Fashion brands - Evaouxiu, i.f. by eva.Responsibilities: Reporting to General Manager, led 30 staff (design, product planning), responsible for design & product development, implementing merchandising plan, technical drawings & sample management, integrating internal & external resources, executing marketing plans and campaigns, brand VI management. Achievements: Changed princess style into Korean Fashion Style for i.f. by eva, ranking Top 3 for Shenzhen flagship store. Improved fashion quality for Evaouxiu, to meet oriental aesthetics.
  • Ztampz Fashion Ltd.
    Corporate Product Director
    Ztampz Fashion Ltd. Jul 2014 - Sep 2015
    Hong Kong
    Brief introduction: Served two Ladies Fashion brands - Bread n butter, Ztampz.
  • High Fashion Group
    Product Director
    High Fashion Group Mar 2012 - Nov 2013
    Hong Kong
    Brief introduction: Served two Ladies Fashion brands - Theme (Executive), CSLR (Fashion).
  • 中国利郎 China Lilanz Ltd
    Director Of Merchandise Planning
    中国利郎 China Lilanz Ltd Dec 2009 - Jun 2011
    Shanghai, China
    Brief introduction: As the first Merchandising Director of L2 - a sub brand of LILANZ.
  • Etam
    Design And Product Manager
    Etam Jul 2007 - Aug 2008
    Shanghai, China
    Lead 25 staff, responsible for the entire design, defining the coming season’s style; compiled sales targets.Created Sports Casual Series mixed with Street Style, Korean Style, which increased by 15% sales revenue; implemented ZARA Buyer System with consulting firm.

Michael Li Skills

Development Sales Performance Merchandise Europe Market Cotton Adobe Contribute Sales Acting Trend Analysis Cost Shanghai Pacific Market Research Supply Chain Management Performer Wool Bread Merchandising United Kingdom Buyers Sep Ira Implementing Sales New Development Product Management Japan Cantonese Travel Salary Trend Film Real Estate Transactions Management Revenue Design Evening Viz Confirmation Brand Management Short Wear Business Modeling Open To Buy Theme Fashion Retail Chain Powerpoint Monitors Soccer Source Album Budget Analysis Quarter Algorithms Financial Forecasting Brand Development Formulate Seasonal Timely Delivery Sales Growth Korea Product Mix Profit Product Planning Photoshop Milling Casual Image Design System English Offering Asia Asset Allocation Textiles Singing Strategy Flat Patterning Butter Branding Inventory Knowing Fashion Buying Strategies Fashion Design Buying Microsoft Excel Marketability Poly Export Training Pricing Strategy Vm Taiwan Image Pre Production Product Development Research System Monitoring Commercial Real Estate Pe Sales Analysis Analysis Drawing Written Campaigns Marketing Research Combination P&l Concepts Styling Segments Sports Strategic Business C Coordination Retail Market Planning Crews Color Concepts Chinese Floors Communication Incentives Resource Management Shops Customer Needs Music Stage Posters Marketing Apparel Balancing Project Planning 时尚设计 France Market Share Inventory Control Covering Wovens Nature Pricing Yield Spain Responsibility Printed Matter Covers Silk Usa Branding And Identity Distribution International Fitting Boxing Otb Drama Germany Illustrator Manage Inventory Paris Production Process History Graphics Sourcing Jogging 趋势分析 管理人员 Control Systems Design Materials Cut And Sew Cpfr Concerts Touch Company Direction Microsoft Word Fashion Rate China Merchandising Strategies Art Exhibitions Italy Market Analysis Creative Direction Product Vision Sampling Costume Design Assortment 品牌开发 Opera Marketing Strategy Meetings Hong Kong French Directing Mandarin Architecture Materials Research Kingdom

Michael Li Education Details

Frequently Asked Questions about Michael Li

What company does Michael Li work for?

Michael Li works for I.d.g. Technology Company Limited

What is Michael Li's role at the current company?

Michael Li's current role is Design Director | Creative Direction, Projects Management.

What is Michael Li's email address?

Michael Li's email address is li****@****ail.com

What schools did Michael Li attend?

Michael Li attended Arizona State University, The Hong Kong Polytechnic University, Canning College, St. Margaret's College, Hong Kong.

What are some of Michael Li's interests?

Michael Li has interest in Kick Boxing, Jogging, Music And Reading, Movie, Soccer, Politics, Science And Technology, Arts And Culture.

What skills is Michael Li known for?

Michael Li has skills like Development, Sales Performance, Merchandise, Europe, Market, Cotton, Adobe Contribute, Sales, Acting, Trend Analysis, Cost, Shanghai.

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    Business Transformation Architecture Consultant At Ey | Msc Economics And Strategy For Business Graduate At Imperial College London
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