Responsibilities include building core MWCo wine brands across 18 states while maintaining brand budgets, growing division gross profit and maintaining pricing integrity. Also responsible for one Area Manager…to develop and build this person’s industry skill sets. • Attained annual shipment goals 9 out of the last 10 years within the Northeast/Central Division.• Top division to continue to build/grow Parducci Wine Cellars varietals….YTD 2024 +5%. FY 2023 +9%. • Continue to grow depletions while managing overall budgeted per case selling expenses. All while delivering budgeted net income and division contribution goals. • Effectively managed, develop and trained division Area Manager. The 4 state region returned consecutive shipment and depletion growth for 5 years. • Continuously manage and work within division T&E budgets.• Have maintained one of the top sales divisions within Mendocino Wine Co for the last 10 years. • Currently tasked to rebuild Northeast business and distributor partnerships after company restructuring. Effectively building MWCo / distributor business and share of mind in 18 states (OH, MI, KY, IL, MO, IA, WI, MN, PA, DE, NY, NJ, CT, VT, MA, NH, ME).

Responsibilities include developing budgets, pricing models, shipment and depletion forecast as well as identify and appoint wholesaler and broker partners in 22 states to effectively launch a new luxury/artisan spirits portfolio. Also part of creating and developing all POS budgets as well as On and Off Premise sampling budgets and guidelines.• Developed and rolled up business targets (distribution/depletion/shipments), by state, for 6 luxury/high end brands (Marnier XO Cognac, Riazul Tequila, Langleys Gin, Tigre Blanc Vodka, Don Pancho Rums and Adelphi Single Malts)• Facilitated the RFP process with 16 distributor executive sales teams. • Affectively attaining distributor opening orders, by brand, of 30% to 40% of committed annual volume goals.• On pace to effectively open 11 states by June 1st with a foundation portfolio of 6 brands.• Re-established a partnership between Terlato and Binny’s of Chicago. Attained distribution commitments from Binny’s on Marnier XO Cognac and Adelphi Single Malts.

Tasked with the opportunity to build, from the ground up, a new vodka label with responsibilities to include the strategic rollout and appointment of our wholesaler/distributor network and broker partnerships. Develop 1 – 3 year volume and revenue proforma’s to be used in building financial models and investment offerings. Responsible for creating all POS budgets as well as On and Off Premise sampling budgets and guidelines.• Exceeded first quarter shipment goals by 25% (125 cases).• Eclipsed first quarter distribution goals by 75 placements (21%).• On pace to attain 9-month market penetration goals of 12 states.• Attained brand authorization and distribution in key Midwest-Off Premise chains (Schnucks, Shop n Save, Dierbergs, and HyVee).• Also attained distribution and display activity in key, Midwest, liquor stores including Lukas Liquors, Randalls Wine and Spirits, U-Gas / Dirt Cheap Liquors and Berbiglia Liquor stores.

Responsibilities include the share and volume growth on core Proximo brands (1800 Tequila, Three Olives Vodka and Kraken Rum) within key national and regional on premise accounts. Also responsible to work with regional managers and distributor/broker partners to ensure profitable brand growth at the regional and local level.• Continued share and volume growth at TGI Fridays through national and regional programming. Average volumes gains over last 5 years up 11%.• Fox and Hound / Champps sales gains up 16% and 14% in 2010 and 2011 respectively.• Central Region 1800 Tequila business up 24% in 2011 and 21% in 2010. 1800 Silver growth up 39% in 2011 and 32% in 2010.• Central Region Three Olives Vodka business grew 19% in 2011 and 12% in 2010. Three Olives Vodka overall share of back bar greater than Stoli vodka in 75% of accounts.• Helped create and develop all national account brand budgets, regional chain call responsibilities and national account/brand budget tracking templates. Successfully managed brand and T&E budgets over the last 4 years coming in under targeted budget

Responsible for the growth and development of the White Rock portfolio within key national and regional accounts such as Albertson’s, Kroger, Wal-Mart, Rite Aid, Costco, Giant Eagle, Meijer and Safeway. Also responsible for the portfolio growth within key on-premise chains at the regional and national level.• Successfully grew Three Olives Vodka business at Albertson’s +9%, Hyvee +10%, Bashas +8%, Meijer +15% Costco, Kroger +9%, Shop n Save +8%, Dierbergs +6% and Schnucks +17%.• Built successful first time program at Costco on Three Olives Cherry vodka where monthly velocity exceeded 500 cases per month.• Responsible for building from the ground up the on and off premise national account division. Establishing budgets, communication protocol, presentation development and data collection as well as tracking and correspondence systems. • Successful in attaining first time distribution points at many key on premise national account partners including TGI Friday’s, Mortons, RARE Hospitality, Marriott, Interstate Hotels and Resorts, Yardhouse, Dave and Busters, Chili’s, Firebirds, Tumbleweeds, Claddagh Rest, Bar Management Group and many other national and regional chains.• From 2004 to 2007, on average, Three Olives Vodka business grew annually in national accounts by 85% in the on premise and 69% in the off premise.

Responsibilities include the profitable growth and development of the White Rock portfolio in Ohio, Michigan, Kentucky and Indiana. Regional responsibilities include developing and implementing regional plans that stimulate profit, volume and share growth. Also responsible for the management of 2 brand managers in Ohio and Michigan.• Surpassed fiscal 01’ shipments and depletions by 12% and 18% respectively.• Trained and developed Ohio brand manager to attain regional manager responsibilities.• Doubled physical distribution across key liquor store chains in Indiana and Kentucky.• Developed key vodka label in Ohio to top 30 spirit brand overall.