Manage sales enablement and support for the recognition business unit of global, $900M promotional products and employee recognition company. Key stakeholder, working closely with SVPs and chief customer officer, in developing program strategy and matching goals to our capabilities, as well as proposal development and pricing approach. Role includes responsibility for content and presentation materials and product demonstration for existing clients and in new opportunities. Highly… Show more Manage sales enablement and support for the recognition business unit of global, $900M promotional products and employee recognition company. Key stakeholder, working closely with SVPs and chief customer officer, in developing program strategy and matching goals to our capabilities, as well as proposal development and pricing approach. Role includes responsibility for content and presentation materials and product demonstration for existing clients and in new opportunities. Highly involved in rfp processes. Show less

Worked with sales and technology teams to create strategic plans, products, and digital/social media campaigns on behalf of clients. Participated in new business procurement, defining high level strategic design based on specific opportunities.Key stakeholder on team that concepted, built, launched, and managed the award-winning website and social media activity for the Bon Secours Washington Redskins Training Center.Managed the release of a health system mobile app, its first… Show more Worked with sales and technology teams to create strategic plans, products, and digital/social media campaigns on behalf of clients. Participated in new business procurement, defining high level strategic design based on specific opportunities.Key stakeholder on team that concepted, built, launched, and managed the award-winning website and social media activity for the Bon Secours Washington Redskins Training Center.Managed the release of a health system mobile app, its first. Led effort to rebrand and rebuild five websites for an automotive client. Show less

Drove the creation of the five-year strategic roadmap for the entire web presence of a major insurance carrier. Initiatives included the addition of key functionality such as online policy quoting and account management. Led establishment of a CMS to allow marketing employees to update website content.Released three key mobile apps geared towards customer service and sales lead nurturing.Revenue impact: Company wrote a negligible premium total in October 2008; total premium… Show more Drove the creation of the five-year strategic roadmap for the entire web presence of a major insurance carrier. Initiatives included the addition of key functionality such as online policy quoting and account management. Led establishment of a CMS to allow marketing employees to update website content.Released three key mobile apps geared towards customer service and sales lead nurturing.Revenue impact: Company wrote a negligible premium total in October 2008; total premium revenue for 2009 was a six-figure number, and that number increased by 31% in 2010.Ongoing and daily work included social media programs, display advertising, website content and redesign, and refinement of strategic product planning.Second major client: Held a key leadership role working with senior and executive level stakeholders in the strategic development and execution of a loyalty marketing program. Scale: more than one million members, 6,000 participating hotels worldwide, and more than 100 marketing partners.Duties included maintaining a collaborative relationship with IT, business, and marketing teams in order to manage projects to successful launch. Specific work ranged from strategic recommendations to requirements documentation with key personnel to actual testing of functionality.Multiple smaller projects ran the gamut from email marketing campaigns to website strategic recommendations and total redesigns for various clients.Example: Led the build of a fully-functional and commercial website for a publisher who sold data via CD delivery. The website includes relevant content (updatable by internal resources), a blog, and full reporting capability. Show less

Senior position in charge of business development and overall relationship with company's largest client. Annual revenue >$10MM. Revenue target in 2004 exceeded budget by 24%, which included endemic growth as well as new programs for financial services client. More than 90% of the work product was web-based.Managed large-scale integration projects requiring the development of new databases, applications, business and customer service processes, and the co-branding of… Show more Senior position in charge of business development and overall relationship with company's largest client. Annual revenue >$10MM. Revenue target in 2004 exceeded budget by 24%, which included endemic growth as well as new programs for financial services client. More than 90% of the work product was web-based.Managed large-scale integration projects requiring the development of new databases, applications, business and customer service processes, and the co-branding of websites.Monitored and evaluated program effectiveness; created improvement plans. Consulted with clients regarding their goals and identified solutions to enable objectives to be met.Created and reviewed time/cost estimates and monitored program investment/expense to maintain overall ROI. Show less

Established interactive department (thinking and processes) for advertising agency.Responsible for managing the design and development efforts for all client interactive marketing solutions. Launched multiple websites and email marketing campaigns on behalf on Brann Worldwide clients. Many were integrated with offline (direct mail, outbound telemarketing) components. Client list included: Reebok, Marriott, Ameritrade, Hanes, and several financial services institutions.

Worked hand-in-hand with CEO to develop core strategic direction of auction and classified advertising website, product development initiatives, and product marketing.Product management role included creation and execution of product roadmap, managing site quality and implementation, and resource allocation/project planning.Responsible for assuring quality and efficiency in product development for a varying business model: a national website; 34 newspaper affiliate sites;… Show more Worked hand-in-hand with CEO to develop core strategic direction of auction and classified advertising website, product development initiatives, and product marketing.Product management role included creation and execution of product roadmap, managing site quality and implementation, and resource allocation/project planning.Responsible for assuring quality and efficiency in product development for a varying business model: a national website; 34 newspaper affiliate sites; international partners in Australia and the UK; and a growing number of merchants who purchased turnkey e-commerce solutions. Show less

Managed web business for specialty collecting publisher. Responsible for P&L, marketing, and product development for three web brands/properties.Under leadership, raised page views for the sites from 30,000 per week to more than 400,000 per week. Billable sales rose more than 700 percent. Moved the focus of the sites from editorial to e-commerce.Managed the relationship and balance between print publications and their respective web effort.Built banner revenue, site… Show more Managed web business for specialty collecting publisher. Responsible for P&L, marketing, and product development for three web brands/properties.Under leadership, raised page views for the sites from 30,000 per week to more than 400,000 per week. Billable sales rose more than 700 percent. Moved the focus of the sites from editorial to e-commerce.Managed the relationship and balance between print publications and their respective web effort.Built banner revenue, site sponsorships, and e-mail marketing campaigns into the business model. Developed an e-commerce plan that included buy/sell/trade transactional capability and integration of online auctions.Senior editor for an internationally-distributed sports publication. Work included a monthly column in addition to the editing of other writer's feature work. Quoted in the USA Today newspaper and praised publicly by talent at the ESPN network. Show less