Michael Litos Email & Phone Number

New York/Richmond

Manage sales enablement and support for the recognition business unit of global, $900M promotional products and employee recognition company. Key stakeholder, working closely with SVPs and chief customer officer, in developing program strategy and matching goals to our capabilities, as well as proposal development and pricing approach. Role includes.

Richmond, VA

Worked with sales and technology teams to create strategic plans, products, and digital/social media campaigns on behalf of clients. Participated in new business procurement, defining high level strategic design based on specific opportunities.Key stakeholder on team that concepted, built, launched, and managed the award-winning website and social media.

Richmond, VA

Drove the creation of the five-year strategic roadmap for the entire web presence of a major insurance carrier. Initiatives included the addition of key functionality such as online policy quoting and account management. Led establishment of a CMS to allow marketing employees to update website content.Released three key mobile apps geared towards customer.

Senior position in charge of business development and overall relationship with company's largest client. Annual revenue >$10MM. Revenue target in 2004 exceeded budget by 24%, which included endemic growth as well as new programs for financial services client. More than 90% of the work product was web-based.Managed large-scale integration projects.

Established interactive department (thinking and processes) for advertising agency.Responsible for managing the design and development efforts for all client interactive marketing solutions. Launched multiple websites and email marketing campaigns on behalf on Brann Worldwide clients. Many were integrated with offline (direct mail, outbound telemarketing).

Worked hand-in-hand with CEO to develop core strategic direction of auction and classified advertising website, product development initiatives, and product marketing.Product management role included creation and execution of product roadmap, managing site quality and implementation, and resource allocation/project planning.Responsible for assuring quality.

Managed web business for specialty collecting publisher. Responsible for P&L, marketing, and product development for three web brands/properties.Under leadership, raised page views for the sites from 30,000 per week to more than 400,000 per week. Billable sales rose more than 700 percent. Moved the focus of the sites from editorial to e-commerce.Managed.