Michael Loo Email & Phone Number

Penang, Malaysia

Penang, Malaysia

• Develops and implements Sales and Marketing strategic plans and forecasts to achieve company objectives in term of student number and revenue.• Develops and manages Advertising and Promotion budgets.• To plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.• To develops and recommends market positioning and pricing strategy to produce the highest possible long-term market share.• To achieves satisfactory profit/loss… Show more • Develops and implements Sales and Marketing strategic plans and forecasts to achieve company objectives in term of student number and revenue.• Develops and manages Advertising and Promotion budgets.• To plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail.• To develops and recommends market positioning and pricing strategy to produce the highest possible long-term market share.• To achieves satisfactory profit/loss ratio in college and maximize market share in targeted schools.• Ensures effective control of marketing results, and takes corrective action to guarantee that achievement of marketing objectives falls within designated budgets.• Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.• Monitors competitor products, sales and marketing activities.• Guides preparation of marketing activity reports and presents to senior upper management.• Establishes and maintains a consistent corporate image throughout all product lines, promotional materials, and events. • Directs sales forecasting activities and sets performance goals accordingly. • Directs staffing, training, and performance evaluations to develop and control sales and marketing programs. • Directs market channel and develop SEGi2School project into targeted school. • Coordinates liaison between sales and marketing department and other academic team to promote the college.• Analyses and controls expenditures of division to conform to budgetary requirements. • Assists other departments within organization to prepare manuals and technical publications.• Prepares periodic sales report showing sales volume and potential sales. • Reviews and analyses sales performances against respective school programs, quotes and plans to determine effectiveness. • To conduct market research and development based on industry demand. Show less

Segi College Penang

• To plan, organize, and direct activities and operations involved in inspection, maintenance and repair of college buildings, hostels and other facilities which included classrooms, lounges, administration offices, restrooms, hallways and sport equipment.• To oversee the collection and disposal of waste materials.• To supervise and oversee the work of trades staff.• To plan and coordinate repair and minor remodelling construction projects; inspects completed projects. • To… Show more • To plan, organize, and direct activities and operations involved in inspection, maintenance and repair of college buildings, hostels and other facilities which included classrooms, lounges, administration offices, restrooms, hallways and sport equipment.• To oversee the collection and disposal of waste materials.• To supervise and oversee the work of trades staff.• To plan and coordinate repair and minor remodelling construction projects; inspects completed projects. • To prioritize, process, and assign work orders; assure completion. • To plan and direct grounds maintenance and landscaping activities for College grounds. • To research and recommend purchase of new equipment and materials. • To participate in planning, preparing, and administering department budget.• To manage installation, maintenance, and repair projects in electrical work, IT work, plumbing, carpentry, HVAC, and painting; oversee the troubleshooting, diagnosis, and repair of equipment; and assure preventive maintenance and proper replacement of equipment, parts and components.• To establish and maintain periodic inspection program of buildings and facilities to assure compliance with applicable fire, safety, security, and sanitary codes and regulations. • To design, layout, and maintain a building keying system of all campus buildings and maintain a current master keying record on all keys issued. • To select, supervise, train, and evaluate College trades, maintenance, grounds, and custodial staff. • To develop and coordinate in-service training programs for IT, Maintenance and Operations personnel. Show less

Malaysia

• To plan, organize, and direct activities and operations involved in inspection, maintenance and repair of college buildings, hostels and other facilities which included classrooms, lounges, administration offices, restrooms, hallways and sport equipment. To be responsible for the recruitment of students for the centre and to ensure that the students are met as per target decided.• To plan and execute marketing plans and strategies.• To perform routine market surveys.• To guide… Show more • To plan, organize, and direct activities and operations involved in inspection, maintenance and repair of college buildings, hostels and other facilities which included classrooms, lounges, administration offices, restrooms, hallways and sport equipment. To be responsible for the recruitment of students for the centre and to ensure that the students are met as per target decided.• To plan and execute marketing plans and strategies.• To perform routine market surveys.• To guide, support, coordinate and follow-up with advertising and promotional activities and advertising campaigns based on marketing plans and objectives.• To be responsible for preparing marketing materials for the college. Eg: brochures, advertisements, banners, posters, coupons, forms, cards, etc.• To work with the Principal to plan annual and quarterly marketing budget in terms of costing for advertisement, campaign, overheads and all other expenditures relating to marketing.• To liaise with the press with regards to press release, advertisements, educational supplement, press conferences and other events to create awareness, publicity and image building for the college. To promote the centre/ programme through various means such as radio, magazines, journals, banners and flyers and to liaise with organizations providing such services.• To be responsible for running and monitoring of on-going marketing projects and to initiate the following: Counselling, public exhibitions, visits to secondary schools, internal and external talks/ previews and internal marketing activities (e.g. visit to classes, special events, etc.)• To be responsible for the maintenance and update on database.• To supervise staff in their daily responsibilities.• To prepare documents / reports on intake analysis, management report, marketing report, etc. Show less

Malaysia

• To recruit students for the centre and to ensure that the student numbers are met as per target decided.• To participate / help to execute marketing plans and strategies.• To organize, coordinate and participate in marketing and promotional activities to assist in business development.• To liaise with government, international and private schools with an effort to generate marketing opportunities.• To participate in educational fairs, exhibitions, roadshow, etc.• To liaise… Show more • To recruit students for the centre and to ensure that the student numbers are met as per target decided.• To participate / help to execute marketing plans and strategies.• To organize, coordinate and participate in marketing and promotional activities to assist in business development.• To liaise with government, international and private schools with an effort to generate marketing opportunities.• To participate in educational fairs, exhibitions, roadshow, etc.• To liaise with and conduct previews in outstation schools to promote programmes.• To organise talks, previews, workshops, events that assist in business development. To assist in sourcing for speakers planning schedule, and topics, etc.• To maintain, update and follow up on database.• To perform telemarketing duties.• To prepare correspondences relating to marketing activities.• To conduct market surveys.• To generate management reports.• To provide course counselling to students, parent, walk-in customers, etc.• To source souvenirs and liaise with sponsors for College events such as open day. Show less

Malaysia

• To recruit students for the centre and to ensure that the student numbers are met as per target decided. -To recruit students for the college and to ensure that the student numbers are met as per target decided.• To handle enquiries for all programmes. To email or post brochures to prospective students and follow up with callers. • To provide course counselling to prospective students.• To contribute towards planning and executing marketing plans and strategies for the… Show more • To recruit students for the centre and to ensure that the student numbers are met as per target decided. -To recruit students for the college and to ensure that the student numbers are met as per target decided.• To handle enquiries for all programmes. To email or post brochures to prospective students and follow up with callers. • To provide course counselling to prospective students.• To contribute towards planning and executing marketing plans and strategies for the Centre.• To keep records of newspaper advertisements and press releases on programmes advertised. • To obtain feedback on the response for advertisements and prepare a monthly report.• To maintain and follow up on database.• To participate in the marketing and promotional activities such as educational fairs, exhibitions, roadshow as well as to prepare monthly on activities conducted to recruit students.• To provide telemarketing support.• To assist in fee collection as when required. To issue temporary receipt if students pay by cash/cheque after office hours (when there is no access to the EMS system).• To assist with orientation day - take attendance, prepare material, coordinating with printing department.• To call up students to inform them of any class cancellations or extra classes held.• To assist in the administrative tasks for the department. Show less

Penang, Malaysia

• To promote the company’s product (home appliances).• To ensure target allocated is achieved.• To supervise a team of sales personnel to achieve company’s target.• To develop new market segment.• To monitor individual sales target in within the team members.