Michael Loo Email & Phone Number

Drive sustainable sales and profitable growth of various industrial rotating equipment in Malaysia, Singapore and TaiwanScout, onboard, optimize and maintain channel network to strengthen geographic coverage 100% managing and developing distributors:- 7 in M'sia, 3 in S'pore, and 1 in TaiwanEstablish KPI, set sales target, monitor performance and provide consistent coaching & feedback with channels to align with requirements to drive growthFormulate sales plans to expand customer base, converting them into generating increased run rates.Executed marketing campaigns, roadshows and seminars for increased market awarenessBridgeing gaps between shared services - marketing, customer service, product development, quality & logistics) for internal vs external stakeholdersOffer periodic training and support to distributor's sales team for effective partnership and selling.Join visits with channels for major projects and key customersExperienced in addressing potential conflicts between distributors and handling disputes with careful & effective approachDevelop impactful business strategy with market know-how and networkingExpand distribution networks, penetrate new markets with existing products, eventually growing into key accounts management to be passed onto channels

Lead a department on achieving corporate strategy and business growth - performance monitoring/tracking, P&L management, business and financial analysis, initiatives for new product acquisitions & brand competitive replacementActive channel sales management to increase market coverage in short span of time to hit target - implement, review & renew contract agreements as and when requiredLeverage on appointed dealers/distributors to handle non-central end users especially in Southern (Seremban, Melaka, Johor), East Coast (Pahang, Kemaman), Northern (Ipoh, Penang) and East Malaysia (Sabah) through consistent communication & joint visitLead Capital, Project and After Sales Service team, creating synergy between internal & external stakeholdersProvide training and relevant sales tools to keep distributors accountable & laser- focus selling our productsEstablish channel monitoring framework (streamline product portfolio + market needs) to analyze data and stay useful to cater to industrial demandInitiated launch of new market strategies, maintain existing customer database, and made new partnerships through additional sub-distributorshipsFY2018/2019/2020, managed to increase 40% PBIT for the department YoYFY2020/2021, surpassed 25% PBIT for the department 3 months before financial year ends. The department ended at 44% PBIT above target

Sales focused role (handling RFQ, checking TC, submitting tender and go through bidding stages till securing order).Took on additional responsibilities along the way such as - Product Manager cum In-house technical lead - assisted in managerial reporting rolesWork & manage new dealers closely to sustain customer's expectation investing in our equipment, keeping their production output, reducing downtime/lossBusiness plans, portfolio optimization, finance reporting, data analysisFamiliar with O&G, Petrochemical, Food & Water standards (API, EHEDG, 3A and etc) on rotating equipment in broad range of liquid viscosityFrequent on-site visit to attend to customer's urgent needs, troubleshootingImprove departmental sales incrementally, doubled against last couple yearsStrategize cost reduction and operation improvements by presenting technical comparison (against competitors) and related topics