Michael M. Email & Phone Number

South St Paul, Minnesota, United States

South St Paul, Minnesota, United States

I successfully lead a 3-month project to sunset our existing system (Salesforce Marketing Cloud) and migrated data, email assets, as well as journey and transactional emails over to the Listrak platform. This MarTech consolidation project saved the company roughly $600K over three years, as well as aligned processes throughout the enterprise.Successfully warmed a new IP and subdomain while navigating a heavier fourth quarter demand push by monitoring daily deliverability performance, watching bounce logs, and engaging our deliverability partner to undo any negative trends within important customer ISP's. Trained three associates and other stakeholders on this platform to perform their varying tasks successfully.Collaboration with Listrak's Client Success team to continue to expand our automation catalog, trouble shoot any issues, and make enhancement requests.

South St Paul, Minnesota, United States

Creation and deployment of an average of 8 ad hoc campaigns per weekRedefined existing journey touchpoints to optimize demand generationMonitored system alerts daily to make sure all technologies were connected Maintained Certona email recommendations and created new transforms Migration of Salesforce Marketing Cloud to Listrak email platformMonitoring email deliverability through Inbox Monster to ensure proper inbox placement and maintain a high sender reputationMonitored email performance through a weekly send report, Tableau Dashboards and email click maps

Minneapolis, Minnesota, United States

As a dedicated Email Campaign Manager, I executed the email strategy for both Home Mortgage and Private Lending business units at U.S. Bank using Saleforce Marketing Cloud. This includes:• Developing emails using HTML/CSS, while maintaining stringent coding and design standards set by Creative Services.• Executing several drip campaigns in Journey Builder with personalized email paths utilizing customer behavior.• Monitoring and delivering performance results for existing journeys on a monthly cadence.• Collaborating with data scientists to optimize audience segmentation and data needs within a data extension.• Performed regular code and visual rendering audits for emails in my business unit, as well for other Technical Producers and Campaign Managers.• Ensured email projects were executed on time with the assistance of the ADO Project Management tool.• Performed rigorous evidence collection for all steps in all campaigns, regardless if it was for automations or one-off campaigns using Aprimo.• Performed Quarterly Business Reviews for both business units.

*Promoted internally to shift to a management position.I am responsible managing the email deployment team that sends over 150 million marketing emails for over 16 brands, as well as guiding developers that execute the company’s transactional emails.

Shoreview, Mn

*Promoted internally due to work performance and duties shifting to a more strategic nature.- Utilizing Watson Campaign Automation to execute email marketing strategy for multiple brands, as well as managing transact accounts.

Shoreview, Mn

- Utilizing the SilverPop Marketing Automation Software platform to execute email marketing strategy.- Deploying a high volume of batch-and-blast emails on a daily basis.- Strategizing with multiple stakeholders with onboarding of new brands.- Developing and implementing marketing automation for multiple company brands.- Updating process plans to increase efficiency and ease-of-use.- Maintaining multiple opt-out pages and suppression lists for CAN-SPAM compliance.

Edina, Mn

*Promoted internally based on increased workload and performance.Additional responsibilities include:Management and marketing of ongoing monthly webinars.- Communication and planning with presenters and event panelists.- Creation and execution of events' graphic design for website, social media, and email.- Operation and monitoring of WebEx Event Center during live event.Ownership of eCommerce email channel.- Maintain planning calendar for all business units.- Collaboration with stakeholders of all business units to unify marketing plan.- Execute graphic design and layout of each email for all business units.- Identify key segments of engaged customers to increase deliverability and conversions for each campaign.Responsible for ad hoc digital marketing tasks.- Designed and created 8 PEP grant landing pages, involving CSS manipulation, Wistia video embedding.- Designed and created new webinar landing pages to simplify and enhance the user experience.

Edina, Mn

- Utilized two different Marketing Automation Software (SilverPop and Act-On) to execute Email Marketing Strategy.- Created automated email campaigns for all business units to help nurture the customers' buying cycle. This includes a multi-touch point welcome, first purchaser and win-back series.- Conducted A/B split tests to create more dynamic and successful email campaigns.- Creation of monthly reports to identify trends and track ongoing campaign performance.- Collaboration with internal team and catalog team to create a consistent theme and messaging across each medium.- Utilize industry knowledge and best practices to create email marketing campaigns that are highly deliverable and abide to CAN-SPAM and CASL compliance guidelines.

White Bear Lake, Minnesota

- Utilized Marketing Automation Software (Bronto) to execute email marketing strategy.- Responsible for graphic design and coding of all email marketing campaigns.- Developed replenishment triggered campaigns to remind customers to purchase replacements before they expire. - Created engaging and uniform website content that was informational to the customer, and vital for search engine optimization.- Collaborated with a public relations firm to create successful social media engagement campaigns including giveaway contests that boosted engagement.

Hudson, Wi

- Management of localization projects for print and digital media.- Communication between team members, clients, and linguists.- Management of project timelines and quality assurance of final product.

- Utilized Marketing Automation Software (Email Labs) to execute email marketing strategy. - Created production efficiency by utilizing Crystal Reports to populate email content from the content management software to our email HTML templates. This opened up bandwidth to focus on more projects and development of on-demand email content.- Collaborated with other departments to develop monthly newsletter.- Created website content to engage and inform customers of current seminar and webinar events.- Engaged in large-scale overhaul of company's website for an upgraded ecommerce customer experience.- Created a new website for company's sub-business unit utilizing a content management system.

Eau Claire, Wisconsin Area

- Developed company's commercial website and intranet website by developing with HTML and ColdFusion.- Created engaging website content for the company's client-base to educate the community on the Cooperative's services.- Collaborated with the marketing department to assist with print advertising.- Championed an initiative to connect marketing with the University for an opportunity for advertising students to do real market research on a local business, allowing this company to benefit from this work.