Marketing CONSULTANT responsible for defining marketing strategies, identifying the most appropriate messages and executing these strategies for national clients such as Sunn Marketing and SEALFIT. UNDERSTANDING client marketing needs and conducting marketing research to identify industry trends and commercial opportunities. Staying up-to-date with trends in SOCIAL MEDIA marketing, online marketing, and direct response marketing.

RESEARCHED and implemented multiple COMPLEX online sales funnels with monthly ad spends of $50-$100k for multi-million dollar virtual company that has launched more than 50 online video products and 10 different $10 million+ brands teaching entrepreneurs how to start and grow profitable businesses.Created BUDGET and COMMUNICATIONS PLAN for online advertising and ANALYZED the performance and retargeting efforts in order to increase ROI and grow sales revenue. Performed all copywriting duties for sales funnels, product launches, advertising campaigns, webinars & sales videos, and email marketing (including affiliate).EVALUATED lifecycle email campaigns to improve retention. Provided feedback on new marketing features that could impact growth. Spearheaded the launch of new online products in multiple channels and mediums. COMMUNICATED EFFECTIVELY to coach entrepreneurs on webinars and one-to-one on marketing, PR and copywriting for their business.

MANAGED and supervised a marketing and communications team comprised of 7 employees. Under my direction our team gathered, interpreted and analyzed marketing A/B split test data and consumer stakeholder information to DOUBLE sales annually of DNA Ancestry and Health products as well as wellness supplements. IDENTIFIED complex marketing issues to SOLVE PROBLEMS impacting sales and brand image.Worked COLLABORATIVELY to write, EDIT, create and manage multiple simultaneous online video sales letter campaigns, websites, email communications and sales funnels. Managed PROJECTS with Influencer campaigns and platforms, as well as assigned and implemented all marketing, Facebook, Google Ads, social media and broadcast projects and budgets.Communicated effectively to train, mentor and review performances of PR team, copywriters and freelance writers.

Provided leadership in defining the strategic approach and detailed marketing goals and objectives for long-range IMPLEMENTATION and translating that into work PLANS, timelines and tasks. Organized and WROTE marketing plans, copy and branding for online sales funnels, million-dollar product launches, email sales campaigns and social media videos focused on helping heart-centered entrepreneurs expand their impact and gain clients.Balanced ANALYTICAL THINKING with creative approaches to oversee email strategy (segmentations, list hygiene, split testing) for all major launches to a list of 150k+ in addition to affiliate partner lists. Monitored the progress of marketing and communications plans and made adjustments as needed to ensure milestones and delivery dates were met on time.Coached and TRAINED entrepreneurs to help them achieve success in business as well as to have deeply fulfilling personal lives. Worked on SELF-DIRECTED PROJECTS to drive the digital customer experience (SEM, SEO, mobile, web, online display and social media).

Developed branding and creative efforts for clients as a copywriter, digital specialist, CONTENT STRATEGIST and marketing manager. Recommended and ensured client tactics adhered to best practices within the digital media and direct marketing space across multiple platforms, including digital development.Collected and analyzed website, landing page, vendor reports and campaign data (leveraging internal and external resources) to suggest actionable opportunities for clients to improve campaign performance. Execution of digital, direct mail, email and social media marketing, advertising, lead-gen & fundraising campaigns on both the copywriting and communications side. Creation and writing of WHITE PAPERS and E-BOOKS for CONTENT MARKETING campaigns.Clients and ad agencies included AG Edwards, Morningstar, Encyclopedia of Personal Finance, CPS Direct, RR Donnelley, EnergyStar, NRDC, American Diabetes Association, Tony Robbins, Eben Pagan, By Referral Only, Red Engine Digital, Followbright, Precision Information, National Institute for Women in Trades, Technology and Science, the Association to Preserve Cape Cod, Woods Hole Research Institute, Gosnold Treatment Centers, Screenwriting University, IFAW, and Development Solutions of New England.

COMMUNICATED EFFECTIVELY with Program departments to create and write international direct mail newsletter and acquisition fundraising and advocacy appeals (including lapsed, upgrades and monthly gift programs), campaign appeals, digital campaigns, telemarketing scripts, DRTV commercials, and online fundraising and advocacy email campaigns in thirteen countries generating an annual revenue of $80 million.Served as a LIAISON between Marketing departments and Leadership to direct marketng integration across all channels, including the development of test streams and messaging to maximize net income potential. Used JUDGEMENT and DISCRETION to help grow online income from $200k+ in 2004 to over $1.5 million in 2007. Identified new and existing growth opportunities and conducted donor growth opportunities.COORDINATED the work of Email Coordinators & Advocacy Campaigners in multiple countries as their direct supervisor. Influenced the DIGITAL POLICY of online activism campaigns to generate an average of 150k actions taken per online campaign. Leveraged internal and external resources to keep up to date with the latest fundraising and marketing trends.

Wrote engaging copy for email, SMS, Web site, landing pages, video scripts, advertisements, press releases, social media, digital and print advertising, etc. Owned the brand voice across several verticals and maintain up-to-date style guides.Ensured all copy was accurate, up to date and in the correct tone of voice, aligned with brand guidelines. Delivered on TECHNOLOGICAL REQUIREMENTS for Product Engineers and solved business problems through creative execution.Provided strategic editorial leadership to develop content solutions that supported business goals and conversion needs while delighting users.

Wrote tailored, persuasive and high-quality responses to RFPs to support the healthcare firm’s software business development efforts. Identified creative ways to visually convey information, and collaborated with other marketing team members to create or improve graphics.CONSULTED with teams across the organization to craft differentiated, well positioned responses. Ensured that questions were comprehensively answered and that written responses were appropriately customized for the specific opportunity.Improved processes for working with subject matter experts to facilitate accurate and effective description of capabilities in sales proposals. OPTIMIZED end-to-end proposal process to ensure quality and efficiency. Edited proposals for responsiveness, accuracy, style, and adherence to sales strategy.

Hands-on copy expert and crafter, shaping the work for quality and effectiveness, and owning how clients speak and communicate with their customers. Created and managed successful Consumer and B2B Direct Marketing campaigns (interactive, print, and broadcast) for national companies such as National Guardian Life, The Saturday Evening Post, Precision Information, Turville Bay MRI, Morningstar, The Writer’s Bureau, Learning Strategies Corp., Farrar Capital Management, and AG Edwards.Drove and FACILITATED development of ideas based on consumer insights, and DELIVERED meaningful business results. Acted with cross-functional teams to define the communications strategy (insights + key messaging). Fostered a keen understanding of the needs, motivations and aspirations of client audiences, to speak to them in the most effective, compelling, engaging way possible.Responsible as the Direct Marketing manager for the successful interactive campaign launch of the Web site, marketing and sales materials and brand awareness of the start-up Internet software company Precision Information, with over $300k in sales in just six months after release of its first product, The Encyclopedia of Personal Finance.

Produced and wrote INNOVATIVE direct mail campaigns enabling United Way to meet and surpass its yearly fundraising goals. ESTABLISHED POLICIES to increase donor satisfaction and loyalty by managing a communications audit to revamp the scope and direction of United Way’s publications.Created, wrote, and PRODUCED United Way’s popular monthly donor newsletter as well as a new website for United Way of Dane County. Helped SHAPE POLICY by writing grant and fundraising proposals.Planned major fundraising events such as campaign kick offs. Managed media contacts to leverage communications initiatives that aligned with the organization’s strategic goals.