Michael Marcangelo Email & Phone Number

Northbrook, Illinois, United States

Product Manager responsible for developing the product-line strategy and growth plans while managing the cradle-to-grave activities for OWI’s Antifreeze+Coolant (AFC) products.

Racine, WI

• Leveraged broad marketing experience, product management, and new product ideation to translate user insights into viable business strategies. Oversaw alignment of cross-functional team management and partnered with.
• Created professional category brand messaging by sector, achieving YOY U.S. growth
• Led successful teams of direct reports across multiple marketing disciplines
• Initiated media and SEO activities for e-commerce focused on the omnichannel sector with national customers
• Developed A+ content for better customer engagement and optimized messaging for the digital shelf
• Analyzed consumer and market data to deliver voice-of-customer for organizational initiatives

Rosemont IL

• Implemented and managed all channel activities helping to drive growth with the #1 brand of antifreeze across various retail, traditional and wholesale distribution channels. Strategically positioned branded and.
• Lead key projects, through cross functional team, from conceptualization to roll-out. Thoughtful leadership and project ownership, lead projects to completion while partnering with other critical stakeholders such as.
• Partner with select retail and traditional sales teams to develop marketing activities that help drive sales growth including; new SKU development, packaging redesign, promotions, education programming, pricing and all.
• Content expert for third part information including reporting and recommendations for action. Content expertise includes, but is not limited to, NPD, weather trends, competitive movements and SAP

Lake Forest, IL

• Responsibilities for developing and executing marketing plans for Antifreeze within the aftermarket automotive industry. Other responsibilities include strategy, plan implementation, and advertising support.
• Provides analysis of market initiatives measuring effectiveness leading to recommendations for promotional activity and enabling accurate forecasting
• Identifying opportunities for growth and help develop new corporate initiatives
• Support brand development including; advertising development, packaging development and improvement, promotional activity, concept development, feature/benefit optimization, sell sheets, and selling assets
• Provides business updates (financial, accounting and market share)

Marengo, IL

• Previously responsible for overseeing the marketing & coordination of the IBM Websphere eCommerce Parts Management System, as well as the timely and accurate marketing maintenance of the Websphere Parts Management.
• Responsible for performing competitive marketing research and comparisons; create presentations on the findings
• Assist in providing content support for ads/mailings/brochures to promote forklift and parts sales efforts
• Assist in conducting analysis on Nissan Forklift products compared competitor's products to define feature advantage benefits
• Provide as needed support to Engineering and Sales on various tasks and projects
• Work closely with Engineering and Marcom to provide marketing information and assistance in the development and production of model feature brochures

Des Plaines, Illinois, United States

• Marketed and priced new products using market trend analysis and implemented quality control measures. Managed the planning, scheduling and production of trade shows and created direct mail campaigns.Managed daily.
• Financial manager for retail and corporate financing
• Exceeded sales goals for 3 consecutive years
• Cost analysis for annual advertising and operational budgets
• Created strategic marketing programs and operational plans for annual goals
• Corporate Insurance administrator

Market quality management systems like ISO 9001 to different manufacturing organizations.

Master, Business Administration; Information Management And Quality Management

Bachelor Of Science, Business Administration; Marketing And Engineering