Michael Marcangelo Email & Phone Number

Chicago, Il, Us

Northbrook, Illinois, United States

Product Manager responsible for developing the product-line strategy and growth plans while managing the cradle-to-grave activities for OWI’s Antifreeze+Coolant (AFC) products.

Racine, Wi

Leveraged broad marketing experience, product management, and new product ideation to translate user insights into viable business strategies. Oversaw alignment of cross-functional team management and partnered with internal / external resources to implement and execute marketing initiatives. Implemented financial review process for promotional activity related to trade spend.• Created professional category brand messaging by sector, achieving YOY U.S. growth• Led successful teams of direct reports across multiple marketing disciplines • Initiated media and SEO activities for e-commerce focused on the omnichannel sector with national customers• Developed A+ content for better customer engagement and optimized messaging for the digital shelf• Analyzed consumer and market data to deliver voice-of-customer for organizational initiatives• Managed marketing budget and allocated spend• Led product development and related end-to-end commercialization processes for new products• Translated Global Consumer Brands and Lifestyle business unit retail insights into unique value propositions for “away from home” users• Defined a product promotions strategy and communication plan to track and fill the sales pipeline.• Partnered with the cross-functional teams (Commercialization, Research & Development, Regulatory, Product Supply, and Sales) to establish immediate and longer-term portfolio objectives• Created and communicated sustainability strategies and marketing assets that were leveraged by field sellers• Performed ongoing product, segment, competitive, and industry analysis to ensure accurate and effective product pricing for the market

Rosemont Il

Implemented and managed all channel activities helping to drive growth with the #1 brand of antifreeze across various retail, traditional and wholesale distribution channels. Strategically positioned branded and private label products nationally with comprehensive advertising plans and implementation activities, to successfully achieve AOP targets and continuous growth. Additionally managing P&L responsibilities while monitoring contribution margin and volume for new and existing products withing the entire portfolio.• Lead key projects, through cross functional team, from conceptualization to roll-out. Thoughtful leadership and project ownership, lead projects to completion while partnering with other critical stakeholders such as procurement, vendor relations, finance, and manufacturing • Partner with select retail and traditional sales teams to develop marketing activities that help drive sales growth including; new SKU development, packaging redesign, promotions, education programming, pricing and all marketing collateral • Content expert for third part information including reporting and recommendations for action. Content expertise includes, but is not limited to, NPD, weather trends, competitive movements and SAP

Lake Forest, Il

Responsibilities for developing and executing marketing plans for Antifreeze within the aftermarket automotive industry. Other responsibilities include strategy, plan implementation, and advertising support.• Provides analysis of market initiatives measuring effectiveness leading to recommendations for promotional activity and enabling accurate forecasting • Identifying opportunities for growth and help develop new corporate initiatives• Support brand development including; advertising development, packaging development and improvement, promotional activity, concept development, feature/benefit optimization, sell sheets, and selling assets • Provides business updates (financial, accounting and market share)

Marengo, Il

Previously responsible for overseeing the marketing & coordination of the IBM Websphere eCommerce Parts Management System, as well as the timely and accurate marketing maintenance of the Websphere Parts Management System including incorporation of parts catalogs. I am also responsible for ongoing site analysis and implementing improvements related to marketing. I assist in providing product marketing content support to Sales & Marketing in support in all aspects of the sales and marketing of Nissan Forklift products, specifically by providing information and materials that help increase sales.• Responsible for performing competitive marketing research and comparisons; create presentations on the findings• Assist in providing content support for ads/mailings/brochures to promote forklift and parts sales efforts• Assist in conducting analysis on Nissan Forklift products compared competitor's products to define feature advantage benefits• Provide as needed support to Engineering and Sales on various tasks and projects• Work closely with Engineering and Marcom to provide marketing information and assistance in the development and production of model feature brochures• Provide technical content to promote product marketing literature development• Assist in the development of various product training videos • Provide product technical and marketing assistance to customers, sales force, dealers, and internal employees as needed to resolve issues and help them better understand our products

Des Plaines, Illinois, United States

Marketed and priced new products using market trend analysis and implemented quality control measures. Managed the planning, scheduling and production of trade shows and created direct mail campaigns.Managed daily operations, scheduling and customer service concerns. Implemented Internet sales and marketing programs for industrial equipment. Experience with web page design, and HTML as well as graphic layout experience for printed ads and copy writing for radio advertisement.• Financial manager for retail and corporate financing• Exceeded sales goals for 3 consecutive years• Cost analysis for annual advertising and operational budgets• Created strategic marketing programs and operational plans for annual goals• Corporate Insurance administrator• Created human resource policies and strategic hiring plans• Increased sales from $540,000 to 2.4 Million

Market quality management systems like ISO 9001 to different manufacturing organizations.

Master, Business Administration; Information Management And Quality Management

Bachelor Of Science, Business Administration; Marketing And Engineering