Responsible for unifying data sources from multiple platforms while ensuring data integrity to build beautiful visuals with accurate underlying reports that help executives, principal partners and department heads make informed, data-driven decisions about their business units.

Responsible for overseeing end-to-end design, development, implementation, maintenance and training of a portfolio of both in-house built and 3rd party software by liaising with business stakeholders to gather requirements to improve the value of the portfolio to head office and partner users

Responsible for updating end-to-end sales funnels and improving reporting visibility to support head office and partner business development processes. This was executed via a series of introductions to new processes and measurement tools including; rolling out company-wide use of Google Analytics, leveraging digital ads to support brand awareness and remarketing efforts, and digitizing the company's Know Your Client (KYC) process

- Responsible for supporting a 32-member sales team with sales data, product trends and competitor analysis to improve sales call efficiency while providing timely reporting and insights to senior leaders

Consistently meeting the specific needs of assigned accounts. This includes but is not limited to:-Project Management & Execution-Brand Management-Marketing Consulting Services-Strategy Planning

• Successfully developed a business development strategy with Home Hardware to streamline communication which led to an increase in sales by 5% year over year • Effectively managed a network of 300 retailers with a combined budget of over $6MM in the Western Canada and Ontario regions and delivered a gross margin of over 25%• Drastically improved Home Hardware flyer execution by improving content and offers which caused a jump in flyer participation levels by 400% • Completed a retailer trade show in its entirety to control territory sales budget which improved the company’s bottom line while still delivering on the show’s objectives of broadening retailer base

• Thoroughly executed promotions for all brands and categories from ideation to post-mortem by working with agencies and vendors that led to improved brand presence and aided recall at all retailers• Implemented an internal website to manage distribution of sales materials across the company which decreased spending and man power devoted to sales materials which provided greater resources for other marketing initiatives• Effectively captured and analyzed competitive sales incentive data and recommended new sales incentive programs which improved ROI• Managed the GE Café brand's presence at a consumer trade show by outsourcing the build of a kitchen vignette to create the right brand experience which led to increased brand exposure and media coverage

• Successfully managed truck load sales with Home Depot locations across Canada which led to a $3MM sales increase • Spearheaded an initiative to improve On-Time Fill Rate at Home Depot by implementing better checkpoints in the pre-delivery process which improved On-Time Fill Rate to 92% from 68%• Chaired forecasting calls and supplied competitive insights to provide better order accuracy which decreased inventory carrying costs

• Presented a business case to executive team which would grow special order business by $575K• Analyzed critical competitive model data which affected key decisions in the Canadian model setup phase • Distributed timely documents to authorized BMW retailers about new products, updated feature content and current line vehicle improvements which fostered strong communication with retailers