Under the direction of the Assistant Deputy Director in the Office of Public Affairs, I perform the more complex professional and technical tasks associated with a comprehensive internal communications program to inform the CDPH employees, partners, stakeholders and the public of the department's public health activities, achievements and accomplishments. I work directly with the Department Director and Chief Deputies on sensitive issues of importance to the department employees and to the public. I develop and implement policies and procedures related to internal communications. I also plan and execute proactive communication strategies for multiple audiences. I consult with and advise the Director and Deputy Directors on employee outreach efforts. I review, plan, write and edit publications; manage various content on the CDPH internal website. I research and prepare executive briefing papers, issue memos, fact sheets and Web sites. Special writing assignments have included composing news releases, feature articles, talking points, speeches and video scripts. I represent CDPH and the Office of Communications at program planning meetings, health and wellness activities as well as at major internal or external CDPH events. I also help coordinate interagency projects and events.

The freshest produce news and marketing for print, radio, television, on the web, mobile, on-hold and in person. I produce and am the on-air talent for fruit and vegetable reports for radio, television. I have produced mobile application videos for a high end product line for Renaissance Food Group. I have also produced special produce segments for the American Diabetes Association, which are used on their website and for special events. I also write produce columns for newspapers. Was part of the CBS group in providing video content to grocery store chains, over 1700 stores nationwide, seen by over 10.5 million consumers weekly. We also provided the Produce for Better Health Foundation with over 300 produce segments, which are used on their consumer website fruitsandveggiesmorematters.com. I do a lot of speaking to schools and industry groups. Every Fall and Spring, I speak to about 10,000 children, getting them excited about eating their fruits and vegetables.

At Raley’s, the Produce Department has been one of their signature departments for more than 75 years. By partnering with Raley's, I was able engage, entertain, excite and educate their customers and staff by sharing just how great their produce really is. I acted as an advisor, working with their Produce team to identify trends and unique opportunities. I was recognized as the face of Raley’s produce in the community and the voice of Raley's produce on the radio. As “Your Produce Man” for Raley's, I shared useful and fun information, highlighting their many local growers, seasonal products and tips on how to enjoy Raley's exceptional produce.

I helped rejuvenate the marketing efforts of one of the largest fresh produce distributors in North America. I provided marketing copy for weekly produce market reports and monthly newsletters for four major segments of their business, foodservice, school foodservice, healthcare and retail. I also provided coordination for monthly on-hold messages, writing all commericial quality messages. Special projects included producing award-winning calendars and providing direction for design and mapping, and complete content for their public website.

Provided weekly, monthly marketing materials for sales staff and customer service. I also developed all content for their website.

Provided sales and marketing leadership with a staff that helped build annual sales from $5 million to over $25 million.