Michael Marsh Email & Phone Number

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

Overseeing the planning and execution of all paid media channels for Qantas Credit Cards, Travel Money and Insurance products. Managing the relationship with external media agency, affiliates and in-house Trading Desk.Key Responsibilities:- managing the overall media planning process from brief to agencies to execution of campaigns- regular reporting, analysis and optimisation of campaigns- end to end management of a range of credit card & insurance affiliates, including on-boarding, negotiating rates/volumes and analysis- ensuring the best use of 1st, 2nd and 3rd party data was implemented for each project and campaign - working closely with Google and Facebook on first to market opportunities and category insights and trends - overseeing the adoption of the latest in industry best practice e.g. SEM Responsive Search Ads- responsible for managing large media budgets including PO raising and reconciliationKey Achievements:- streamlined media planning process by utilising industry experience and creating efficiencies - leveraged media deals to extract large amounts of added value - implemented a constant stream of media ‘Test & Learn’ initiatives, working closely with analysts to quantify results - successfully launched Qantas Car Insurance- education of wider marketing team on media landscape and best practices

Sydney, Australia

Major Clients• Mastercard, Virgin Australia and SanitariumSkills and Responsibilities:• Client Lead – liaising with CMO, Marketing Director and Marketing Manager’s across the portfolio of clients. Overseeing both the annual and campaign planning process - engaging strategy, content and investment divisions internally as well as external creative, PR & specialist agencies• Ecosystems Planning – developing bought, owned & earned channel media plans that build on the strategy and incorporate audience, media, industry & competitor insights • Data Strategy – ensuring that every tier 1 brief has a data framework and strategy in place to capitalise on the best available data sources to deliver on clients business objectives• Stakeholder Management – agreeing critical timelines with clients, working collaboratively with internal and external stakeholders to deliver projects on time• Team Management – managing a team of 6 (direct and shared reports), setting career development plans and actively being involved in their deployment• Budget Setting and Budget Management – delivering campaign budget recommendations as well as overseeing a portfolio media budget of $25m encompassing various large scale media partnershipsKey Achievements:• Successfully launching the Mastercard Debit Rewards program aimed at a younger Millennial audience with a strong mix of partnerships and media channels to engage and influence this hard to reach audience • Implemented campaign planning overhaul across the client base to streamline the process and deliver more strategic insights to drive channel planning• Delivering an uplift in client satisfaction scores against multiple clients with a focus on improvement in planning and implementation output, proactivity and general account service

Sydney, Australia

• Client Lead – in direct contact with all marketing levels within TABCORP from the CMO down. As the account lead attending key client briefing sessions and delivering media strategy responses. Responsible for the overall running of the account across each division and liaising with key leads from other agencies• Negotiation – working closely with the National Head of Trading on the briefing and negotiation of yearly trading deals in excess of $6m+ each • Planning- evolving the TABCORP planning process by moving away from sponsorship based planning to media planning based on business, marketing and communications based objectives• Team Management – managing a team of 8 (direct and shared reports), setting career development plans and actively being involved in their deployment• Budget Management – overseeing a $20m annual media budget and ensuring that key media partnerships are delivered according to detailed requirements• Stakeholder Management- liaising with a large array of stakeholders within TABCORP including Media(PR)/Talent/Retail/Partnerships/Creative production• Financial Analysis – responsibility for profitability of the TABCORP account for OMD and ensuring the Special Business Unit revenue targets are being deliveredKey Achievements:• Created a detailed ‘Integrated Communications Planning Process’ in consultation with TABCORP’s performance and creative agencies• Led an overhaul of digital practices within the TABCORP OMD team, delivering more efficient practices and a stronger final product to the client• Oversaw a thorough review of existing long-term TAB sponsorships involving econometrics and attribution modelling in order to determine which were most valuable to TAB and where budget could be better utilised • Achieving flat and YOY discounts across several key sponsorships in the aggressive wagering category

Sydney, Australia

Role Responsibility at Carat:As a Business Director my role encompassed both offline and online media. The portfolio of clients that I looked after included many direct response focused, giving me vital knowledge of the planning and tools that are used to deliver immediate results for our client base.Client Base - BWS, Freedom, Expedia, Tiffany & Co, Woolworths Insurance and Fairfax MediaClient Contact Lead- maintaining strong relationships with clients in senior marketing positions and overseeing the briefing and implementation of my clients campaignsNegotiation- managing both short-term and longer-term media contract negotiations for my client base across TV, Print, OOH and DigitalPlanning- using the latest consumer behavior tools such as iCCS (Carat's propriety consumer research tool that is merges Roy Morgan with our own Consumer Connection Study) to formulate media strategy and in the development of media plansTeam Management- overseeing the training and development for a number of direct reports of varying skills and experienceNew Business- working with strategists and senior management on new business pitches to ensure additional revenue targets are achievedNew Media- ensuring that Carat Digital is adopting the latest technology/trading systems and best practice to give clients a competitive edge in the dynamic and ever more digitally focussed media environment

Sydney, Australia

Sydney, Australia

London, United Kingdom

Sydney, Australia

Business, Marketing Major, Finance Sub-Major

Education record