Partner in He Goes She Goes, a freelance business specializing in content creation and strategy, and a food, travel and remote work channel on YouTube – now with over 7K subscribers and 1 million+ views.

Managed and led strategic content direction for UM's 'storytelling team', a group of content creators and digital specialists with an integrated portfolio that included UM Today news, UM Today The Magazine and the university's social media channels. This team was integral to hundreds of UM projects and initiatives, including the launch of key websites such as umtoday.ca and the revamp of umanitoba.ca, the development and growth of UM's social media channels (@umanitoba) to its current community of over 300K followers, and the storytelling efforts for UM's $626M Front and Centre campaign.

Editor of the redesigned and rebranded University of Manitoba alumni magazine, UM Today, which launched –– both in print and online –– in Fall 2015. The magazine, mailed to approximately 120,000 U of M alumni, went on to win numerous industry awards including, 2016 CCAE Prix d’Excellence Gold Award for Best Online Publication, 2016 CCAE Prix d’Excellence Bronze Award for Best Print Magazine, and several 2017 CCAE and CASE awards for writing.

Media Relations officer at the University of Manitoba with a specific focus on leading web content development and digital initiatives, including launching and leading the university's social media channels .

Managed university homepage and online news and events system.