Michael Martin Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

San Francisco, California, Us

San Francisco, Us

New York, Ny, Us

Litify’s mission is to transform the corporate legal and law firm industry by improving business outcomes with the most flexible, secure legal operating platform built on the Salesforce platform.Created and implemented a 30-60-90 Day Roadmap for partnership ecosystem development in a startup environment from scratch, which has generated over $XXM in revenue and surpassed targets by XXX%.Independently oversee the creation, improvement, and implementation of a strategic plan, which has grown the company’s partner base by 200% within 6 months, resulting in over $XM in new revenue.Demonstrate expertise in the creation and execution of partnership collaboration programs by introducing a 360-integrated approach that ensures high-quality legal management of high-profile clients.Source, negotiate, and build new business to closure with leading global system integrators and consultancies, such as Deloitte, Infosys, Consilio, TCS, Kroll and CGI.Develop hybrid teaming structures for scaling implementation with new solution partners and use project service revenue opportunities to onboard and incentivize large consultancies, leading to 8X increase in partner sourced referrals.Increase collaboration among internal teams and external partners through the creation of a partner certification and sales enablement programs.Created a partner operations dashboard and business health metric infrastructure using Salesforce to track the success of partner referrals and give more visibility to the executive team.

Shanghai, Shanghai, Cn

Demonstrate expertise in adaptability, leadership, and communication by coordinating a major transition of the Chinese company into American and global markets through strategic planning, data analytics, and revised sales strategies.Drove the launch of new mobile apps related to online literature, gaming, and scenario-based content. Operationalized teams and complex internal workflows to scale and oversee the successful launch in global markets that drove over $XXXM in annual revenue, improved the speed and quality of processes, and created room for growth and creativity.Initiate and grow partnerships with over 24 portfolio companies in digital advertising, mobile app, and book publishing sectors, resulting in secured new contracts worth over $XXM in Europe, United Kingdom, the Middle East, and India.Lead internal global marketing teams of over 12 professionals to support their clients and meet diverse business objectives in ever-changing technology landscape.Leverage agency partnerships to scale marketing, operations, and user growth programs to contribute to a 120% growth in the SMB global business presence and a 3X revenue increase in American and global markets.Identify Machine Learning and AI tools and processes that enable probability and lookalike modeling to determine eBooks that perform best with end users, which has resulted in a 2X QoQ growth rate on inbound book deals closed.Designed and implemented the app monetization strategy, surpassing 2020 revenue goals by 175% and accelerating growth in the Google Advertiser ecosystem.Led the development and growth of a flagship e-reader app, Readict, which exceeded 2020 revenue goals by 180% and ranked number 3 in the topmost downloaded e-readers on Google and Apple Play stores.

Pasadena, Ca, Us

Developed and executed a strategic plan to grow the company’s partner base by 50% within 6 months, resulting in over $XXM in new revenue for the business and being recognized as the first ad exchange and dominant enabler of people-based marketing for the open web.Managed, mentored, and developed a team of 12 sales professionals who were responsible for $XXXM in annual OpenX revenue from programmatic demand side platform partnerships.Rebuilt and assessed team competencies and values to drive transformational changes in technology capabilities, education, roles, and responsibilities.Defined the Demand Side Platform value proposition, monetization, and distribution of customer data in a privacy-transparent manner, which pivoted the business into a 60% more profitable model.Directed all go-to-market plans and drove product launches for new people-based marketing and identity solutions, including planning, internal and external marketing that boosted engagement rates by 2-3X.

Mountain View, Ca, Us

Developed a certified channel partner program that quickly became the primary sales and service strategy to optimize Google technologies and support advertisers, contributing to a 80% YoY business growth.Spearheaded the development of a partner sourced Salesforce pipeline for deal management, ensured pipeline tracking accuracy, and supported regional demand generation activities, resulting in 42 client engagements, of which 28 transitioned to channel partners.Organized the creation of new practice areas and offerings for Google’s channel partners by focusing on the joint development of solutions and services and developing custom presentations on Google’s Cloud Platform technologies to help partners scale our joint business.Headed go-to-market product strategies, program budgets, executive customer relationships, and channel partner relationships with MightyHive, JellyFish, Merkle, Adswerve.Defined success metrics, support structures, operating plans, and rules of engagement for channel partners and media platform sales teams, leading to a 55% QoQ growth rate on inbound leads closed.Educated direct marketers, including Nordstrom, CVS, Urban Outfitters, Pier 1, Foot Locker, and Express, on how to build digital marketing strategies and technology stacks to deliver enhanced customer experiences.

Mountain View, Ca, Us

Mentored and supervised a team of 6 sales specialists responsible for $XXXM in annual revenue across Google’s programmatic marketing stack – Google Bid Manager, Campaign Manager, Ad Exchange, and Google Analytics. Accelerated sales by building bid manager relationships with product solutions and support teams, increasing sales growth by 250% from 2014 to 2016 and exceeding 2017 revenue goals by 112%.Managed AdX Sales team and business by continuously analyzing sales data and market trends to identify opportunities for improvement and implement new dales methodologies, exceeding revenue goals by 118%.Facilitated the design of a mobile web adoption program for Google Bid Manager and AdX to promote a more accurate client story using real data and insights, boosting mobile spending by over +300% YoY.Initiated a global customer satisfaction survey that gathered vital data from over 200 clients to identify opportunities for improvements in client education and technical integration and resulted in a 99% approval rating from sales teams.

Mountain View, Ca, Us

Developed and mentored a cross-functional team of product development professionals by providing constructive feedback, supporting the development of innovative ideas, utilizing their strengths to improve product goals.Identified critical product features, such as cross device reporting, hyperlocal and interstitial targeting, and app download tracking, and collaborated with product management to develop and commercialize the product suite.Oversaw the global launch of Bidder Pilot for Networks in 2012, which resulted in new revenue for Google, growing the business by 174% YoY in 2013 and 130% YoY in 2014.

Mountain View, Ca, Us

Managed advertiser and marketer clients with their programmatic/RTB strategies.Launched Bidder Pilot for Networks in 2012. Assisted in growing the Bidder Pilot for Networks Revenue XXX% from 2012 to 2013. Wore many hats on-boarding, supporting and training new clients. Managed all East and West coast accounts.

Mountain View, Ca, Us

Mountain View, Ca, Us

Provided quantitative and market consulting services to new and existing ad serving business.Drove adoption and design of a data log file reporting solution that increased new revenue by 20% to existing clients, used to measure the impact that paid search marketing activity had on their on-line initiatives.Developed operational data metrics used to forecast headcount allocation for capacity and resource planning. Collaborated with management team to analyze market trends and their impact on service needs.

Mountain View, Ca, Us

Build custom advertising reports and developed strategic solutions by collaborating with advertisers and direct marketers.Managed project schedules, budgets, and scopes to ensure the goals of all stakeholders were accomplished and the final deliverable reflected the quality expectations of the company.

Oversaw the ad serving requirements of over 16 clients in San Francisco and New York.

Bachelor Of Business Administration In Computer Information Sys.

Master Of Business Administration