Michael Mccaffrey Email & Phone Number

Progressive, multi-dimensional professional with a unique background in reputation management, marketing and research and PR/communications. Diverse experience working within corporate functions, global franchise and regional marketing organizations, innovation groups, communications and business development across multiple categories: Healthcare, OTC's, Pharma, Vision Care, Beauty/Skincare, Women's Health, Food and Financial Services. Deep expertise working with consumers, patients, physicians, opinion elites, policy makers/influencers and other important stakeholder groups. Skilled at partnering at executive and management levels (C-suite) of companies and with internal functional teams, Brand Management, R&D, Medical, Regulatory and Sales groups. Strategic thinker with a big picture orientation and ability to drive change through visionary leadership and executional excellence. Known for a factual approach, consensus building and strong communication skills that facilitate effective decision making and help advance the business.Specialties:Corporate reputationVision and strategyConsumer insightsDigital listeningCommunicationSocial mediaSegmentation and targetingAdvertising development and testingSocial mediaReputationPositioningBrand equityMarket analyticsInnovationWhite spaceNew business modelsIntegrated Solutions