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Michael Mcclay is listed as Script Writer at Self-employed, based in Los Angeles Metropolitan Area, United States. AeroLeads shows phone signal with area code 818 and a matched LinkedIn profile for Michael Mcclay.
Michael Mcclay previously worked as Owner at Premiere Creative Services/Wordworx and Director of Publicity/Promotion & Editorial Services at Financial Marketing Services & Personal Success Institute. Michael Mcclay holds B.A., Cinema & Communications from University Of Southern California.
Writer, creative director and marketing/promotion specialist for trade and consumer businesses. Proven versatile, resourceful leader/team player whose experience spans numerous industries using many creative hands-on skill sets and technical knowledge in artistic and media areas, especially public relations, advertising and seasoned editorial experience. Other areas include film production & television broadcasting; book and magazine publishing; graphic production; digital and traditional photography; conventional & digital photographic printing/retouching; offset and digital print production; web design/production; Internet marketing.Critically acknowledged and versatile bestselling author/editor/copywriter on many subjects in diverse formats including: biographies, entertainment art and crafts, how-to guides and self-help books/articles, business documents, print, broadcast and Internet news writing, SEO keywording/meta-tagging, website linking research, financial promotion, all advertising copy and promospeak for any business. Versatile wordsmith who understands the difference between writing appropriate copy in each above area on any subject in a variety of styles/verbiage, forming complex ideas, theories and information into plain, simple text understood by average readers and consumers. Ability to coalesce minutIae into the “big picture” to promote and write content for any business, including entertainment, the legal profession, financial institutions, academia, the sciences, the social community and leisure-time activity fields.Especially proficient promoting and writing for the creative disciplines. Deep, extensive background in many performing, applied, and fine arts.Specialties: Writing, editing, publishing, public relations, marketing, graphic design & production, photography
Listed skills include Broadcast, Graphic Design, Press Releases, Advertising, and 24 others.
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United States
Still active as creative consultant largely for entertainment. Primary focus: using my 40 - year experience in motion pictures and television and my USC degree in cinema to create fictional stories about the entertainment media. Current focus: a fact-based noir-ish murder mystery about a series of unsolved disappearances and murders spanning old Hollywood into the 1970s.
Los Angeles County, California, United States
Premiere Creative Services provides a wide range of marketing, editorial and creative services, including ad copywriting, publicity, promotion, all book-publishing services, website design, SEO marketing, product packaging; collateral materials for print media, the Internet, video presentation, broadcast use, and retail placement and positioning. Creates and produces advertising/promotion/online materials, including flyers, brochures, catalogs, press kits, direct mail packages and other collateral materials for major and independent consumer and business-to-business companies. Completed projects include directories, handbooks, press materials, newsletters, databasing design and management for both print and online. Published numerous flagship entertainment guild directories for International Association of Theatrical and Stage Employees (IATSE) locals: the International Cinematographers Guild, Society of Motion Picture and Television Art Directors and The Publicists Guild. Other clients include Western International Media, City of Inglewood, Denis Waitley Enterprises, Financial Marketing Services Direct, Bernard Hodes Advertising, National Notary Association, Santa Monica Bar Association, Continental Coin Corporation, James St. James Hollywood, Charterhouse Software, Inc., Paisano Publications and Thomas Register of American Manufacturers.Premiere also owns the book publishing company "Bookends," a specialized service that guides a book from inception to point of sale and all points in between, including manuscript evaluation, editing, ghostwriting, designing, printing, distribution, publicity, reviews, and sales.
Santa Monica, California, United States
Wrote and produced numerous marketing and public relations materials for a variety of FMS clients, including Kemper Corporation, Charles Schwab Corporation, Dreyfus Funds, TRW, Inc., IDS/American Express, Investor's Daily and others. Played key role in launching Investment World Magazine, a publication circulated throughout the financial community in conjunction with the Financial News Network's news program, "Investment World." Wrote and developed packaging/promotional materials for self-improvement programs, including Dr. Denis Waitley's "The Winner's Edge" a multimedia corporate and consumer personal success package.
Burbank, California, United States
Originated and executed successful marketing launch campaign for national home video manufacturer and distribution company. Responsible for marketing first network broadcast TV programs on home video for Telepictures, including critically-acclaimed mini-series, “The Sacketts,” “The Guyana Tragedy” and “Murder in Texas” and a wide range of theatrical motion pictures in every genre: drama, mystery, thrillers, horror, westerns and many more. Also developed the very first pilot program for mass-marketing home video cassettes directly to non-video retailers, including exercise studios, sporting goods dealers, food stores, travel bureaus, martial arts dojos, motorcycle retailers and many others. Wrote and designed sales promotion program and support material including catalogs, brochures, displays, publicity features, advertising/catalog/ product copy; directed all printing, advertising traffic scheduling and inventory control. Developed all public relations programs; was corporate spokesperson and press liaison; wrote all press copy. Directed all promotional activities for company-owned direct mail house and a video duplicating facility.
Hollywood, California, United States
Developed promotion and publicity campaigns for six nationally-syndicated television programs: the "Entertainment Tonight" launch campaign for Paramount Pictures Domestic Distribution, "Solid Gold," "Jack Anderson Confidential," "Tic Tac Dough," "The Joker's Wild," and "Soap World," for Barry & Enright. Produced syndication press kits, trade show support material and a daily schedule of features and news releases on events generated by client programs. Arranged numerous interviews with national press and provided promotional counsel to the more than 188 syndicated stations nationwide. NOTE: Paramount President of TV Domestic Distribution John Goldhammer acknowledged my 80 percent success rate in securing interviews to promote "Entertainment Tonight" and credited me personally for changing the perception of entertainment news as legitimate news. At the time, the "ET" concept was considered a "novelty" that would "disappear." History would dramatically prove this perception wrong. That show is now in its 40th year of broadcast.
Beverly Hills, California, United States
Coordinated publicity campaigns and special events for television programs, including "Dynasty," "Hart To Hart." and "Vegas." Directed national publicity campaign and wrote press kit for the Montgomery Ward Auto Club membership drive. Co-created publicity campaign for Metromedia's Los Angeles Bicentennial tribute.
Activities and Societies: English Writer's Round Table Theater Arts Acting & Playwright Workshop
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Michael Mcclay works for Self-employed.
Michael Mcclay is listed as Script Writer at Self-employed.
AeroLeads has found 3 phone signal(s) with area code 818 for Michael Mcclay at Self-employed.
Michael Mcclay is based in Los Angeles Metropolitan Area, United States while working with Self-employed.
Michael Mcclay has worked for Self-Employed, Premiere Creative Services/Wordworx, Financial Marketing Services & Personal Success Institute, Imr Entertainment, and The Garrett Company Public Relations.
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Michael Mcclay holds B.A., Cinema & Communications from University Of Southern California.
Michael Mcclay is listed with skills including Broadcast, Graphic Design, Press Releases, Advertising, Seo, Magazines, Editing, and Television.
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