Michael Mcdade Email & Phone Number

Dunfermline, Scotland, United Kingdom

➢ Run and Manage all aspects of Thistle Eats Ltd.➢Dunfermline Eats (Launch November 2020)➢Fife Eats (Launch November 2022)➢Livingston Eats (Acquired January 2024)➢Stirling Eats (Launch February 2024)➢Airdrie Eats (Launch June 2024)➢Coatbridge Eats (Launch June 2024)➢ Started with 0 customers, outlets, downloads etc➢ 350+ Partner Outlets selling through 6 apps/websites➢ 60,000+ App downloads➢ 20,000+ followers on socials across all channels➢ Full control of all day to day management and marketing of business.➢ Responsible for the design, implementation and the effective execution and delivery of sales strategies in order to meet all short, mid and long term commercial targets.➢ Consistently monitoring competitors to assess areas for improvement, promoting business growth. ➢ Strategically identifying areas of prevision and developing/implementing actions plans to facilitate both organisational change and operational efficiency.

Scotland

➢ Accountable for the running of 3 retail stores and webchat team.➢ Team of 25+ Staff across full business➢ Responsible for attainment of targets set by Vodafone➢ Full control of business P+LHanded Stores over to other Franchise partners to pursue Dunfermline Eats

United Kingdom

➢ Responsible for the design, implementation and the effective execution and delivery of sales strategies in order to meet all short, mid and long term commercial targets.➢ National territory planning: creating sales strategies and action plans through identification of key business objectives and ensuring all strategies are employed in the most cost effective/geographically sound manner.➢ Business development: meeting with channel partner to drive knowledge, understanding and awareness of the OnePlus brand and its products.➢ Creation of in-store training materials that involve performing product demonstrations and sales to facilitate understanding and commercial growth. ➢ Design and implement launch strategies to increase brand awareness, brand advocacy and product knowledge at launch. ➢ Managed 20 staff members ( 3 direct, 17 indirect) including managing all aspects of recruitment, training and performance management.➢ Design, install and run a performance management review process for field team aligning key business KPI’s with team focus.➢ Consistently monitoring competitors to assess areas for improvement, promoting business growth. ➢ Conducting a variety of financial management duties, such as sales data analysis, forecasting, P+L analysis and developing weekly ROI plans. ➢ Running incentives across a number of key stakeholders to engineer performance for channel partners. ➢ Ensuring continual distribution and display compliance, as well as monitoring all digital displays and working closely with the marketing team to enable this. ➢ Introduced and implemented ambassador program to O2 resulting in 95% higher sales within ambassador stores.➢ Ran ambassador program for OnePlus, including monthly management meetings to report on success of program both internally and externally.➢ Strategically identifying areas of prevision and developing/implementing actions plans to facilitate both organisational change and operational efficiency.

Scotland, North England And Northern Ireland

➢ Initially hired to grow Scotland, Northern Ireland and Northern England.➢ Built team of 3 to cover key areas➢ Promoted to field sales director within 8 months in the business

Edinburgh, United Kingdom

➢ Grew my own client list of which I managed independently and worked with them to devise media strategies within our publications.➢ maintained excellent working relationships with marketing departments/agencies to maximise expenditure➢ Promoted the ability to spend with us annual to increase profits and revenue.➢ Undertook extensive business development to attract more clients including telephone and email campaigns. ➢ Attended business roadshows to promote Bell Johnstone and our marketing services. ➢ Up/cross selling services.➢ Visiting clients to build and develop relationships, as well as create an understanding of their business goals. ➢ Implementing social media into the business to promote brand awareness.Left due to being headhunted for OnePlus Role

Edinburgh, United Kingdom

Scotland

Joined Glasdon, however quickly realised the role wasn't the correct fit and got employment elsewhere.

East And North Of Scotland

➢ Area Development Manager for Sony for 5 years➢ Won Sales incentive to go to Brazil to watch the World Cup➢ Selected twice to train overseas partners in India in Call Centres➢ Selected to go to South Africa to train oversea partners in Call Centre

Working in Orange part time while at University.

2:2 Bachelor Of Arts (Ba), Marketing

Education record