Successfully retired, busy with grand kids . Michael has held executive marketing roles with Caesars World, Sun International, Ameristar and American Gaming Corp. With over 39 years of experience in the Gaming industry, Michael has a reputation, through numerous successes, for creating improved profits for underperforming companies and programs. His vast experience in both finance and marketing has led to operational innovations and breakthrough programs vastly impacting the profits and culture of these corporations. An example of this success is the development of the initial corporate Database Marketing programs and strategies at Caesars World. Another includes the creation of a centralized, brand wide Player Development program at Ameristar Casinos (referenced as a new standard for measurement in the industry).Michael has consulted in numerous gaming jurisdictions throughout the United States as well as international ventures in Australia, Canada, South Africa, and South America. He earned his MBA from Temple University and is a Certified Professional Life Coach. Michael is the author of the popular and critically acclaimed casino industry book, "Understanding Casino Marketing". This book has been endorsed both nationally and internationally by universities and marketing professionals alike. Michael has teaching experience at Pierce College and Penn State University. He has also developed and led numerous Marketing seminars at University Nevada, Reno. He has been a speaker at many industry conventions and universities, including Tulane, LSU and UNLV. He occasionally contributes articles on relevant Casino Marketing topics in various trade publications. Michael is also a military veteran.