Michael Moreland Email and Phone Number

•Responsible for defining the product strategy and roadmap based on requirements gathered from the overall market, customers and Sales. •Accountable for the ownership and management of quarterly business plans and ensure revenue, Gbe’s and ASP/Gb targets are met. •Managed and recommend changes to global channel price lists to ensure Crucial DRAM products are competitively priced. Possessed intimate knowledge of the regional DRAM markets to ensure intelligent pricing decisions and analysis•Introduced and managed the System Integration Customer Price List after identifying a need that would enable our Global Sales teams to quote SI customers promptly without the need for PM approval•Supported global channel customers by providing product roadmap updates, engaging in discussions specific to market and technology trends, industry updates, budgetary guidance and ultimately drove market share gains regions that were under indexed.•Created and managed a sales forecast and supply allocation process in response to the 2H2016 industry wide Server DRAM supply constraint which provided named accounts and global regions with a minimum level of supply. The foundation of this process was eventually adopted by the CPG SSD PM team.•In partnership with Intel, as the sole DRAM supplier, drove and managed Crucial’s channel enablement efforts that allowed for a successful DDR4 Server DRAM launch in conjunction with Intel’s first generation server platform launch that generated $12M (in 6 months) from the Intel Rebate Program. • Culture Champion Award (October ’19)

•Interacted with 24 vendors to align their business objectives/strategies with CDW’s product focal areas in addition to leveraging go-to-market strategies and identifying new business opportunities.•Executed vendor marketing plans for products featured in CDW direct mail, e-mail, national media, web site and catalog activities•Assisted the Category Director with the development and execution of the Memory Attach Project to provide memory vendors optimum exposure through analysis findings and to grow category revenue and profitability•Lead the development and day-to-day management of the Offers Database aimed at driving incremental sales and net new customers

•Presented potential synergy to corporations the opportunity to tie in promotions relative to the McDonalds Corporation’s 50th anniversary celebration•Created content in response to RFP’s for partners seeking new media methods of distributing newsworthy business developments