As a healthcare content strategist and creator — and a former journalist — I’m excited by medical innovations and advances in care. Some people feel uneasy entering hospitals — while I’m sensitive to the emotional turmoil they often hold, I’m also invigorated by the mission-driven energy and the advances constantly taking place.My passion and curiosity drive my work for a range of clients, from the nation’s top academic medical centers and healthcare technology brands to promising startups exploring frontiers such as big data and artificial intelligence. From medical conditions to payment reform, I have a well-rounded knowledge of the healthcare ecosystem. I have the ability to spot timely and compelling stories and strategic opportunities. I also have experience speaking with a range of stakeholders and fluency addressing the full spectrum of healthcare audiences — from patients, clinicians and researchers to hospital managers and administrators, C-suite decision-makers, and investors.Partnering with external and internal teams (including project managers), I consistently meet deadlines and project objectives. I have a demonstrated ability to sift through information, tap stakeholder knowledge, and understand, distill and translate complex material, including academic papers and outcomes data. I’ve even been known to enjoy a spreadsheet or two. Many of my projects go beyond precise writing and careful editing. I’m well-versed with:• Keyword research and SEO• Web-writing best practices• Google Analytics• User experience• Sitemaps• Content audits• Content gap analyses. • Data visualization• Audience personas• Voice/tone implementationCompelling content is more than just putting pen to paper — or fingers to keys. It relies on successful strategies, personal experience and relevant data to determine what messages to convey, how best to share them and who to reach. I achieve those goals with creative thinking, always paying attention to critical details while staying mindful of the bigger picture.
