Product marketing director for a high-growth, product-led SaaS (software as a service) company. Set GTM (go-to-market) strategy and led demand generation growing to 2 million users and increased revenue 65% in two years. Owned all marketing KPIs and budgets. Managed a team of five full-time team members and directed outside agency relationships.• Developed multi-channel campaigns achieving 240% user growth by creating content for SEM/SEO, email, and webinars based on customer research and competitive intelligence.• Led customer research & journey mapping initiatives attracting new customers who are 300% more likely to purchase and identified key upsell opportunities.• Developed sales enablement assets including case studies, whitepapers, product sheets, videos, and webinars that doubled (2x) customer pipeline growth.• Created new content marketing assets (guides, downloads, videos) that improved SEO/organic performance and increased visits to product 220%.

Led product marketing for technical financial products with millions of monthly users. Owned KPIs for account sign ups/customer pipelines, traffic, and customer engagement. Oversaw campaign strategy, product positioning, customer research, and content creation.Achievements• Built and owned full-funnel marketing programs and product positioning that doubled product revenue from $20 million to $40 million in 6 years.• Developed marketing campaigns and assets (videos, guides, tools & calculators) driving an additional $5 million in revenue in a single year.• Led 15-person cross-functional teams (creative, engineering, sales, executive) responsible for the company’s highest-profile product launches.

Coordinated and implemented marketing projects involving public relations, special events management, advertising and brand awareness. Created communication programs promoting business products. Managed email newsletters. Maintained corporate website. Created online ads for customers.

Assisted in the design of key organization publications. Served as community relations contact for key groups and media outlets across the U.S.