Michael Mudd Email & Phone Number

-I work with a large book of Advertisers to help strategically design and deploy Campaigns uniquely- tailored to reach/exceed each Client's Digital Marketing goals. I work closely with Clients to identify and solve for desired KPI targets, as well as aid in any efforts related to Branding/Marketing Campaigns.Primary Focus Areas:*CRM - Acquire new "High-Intent" visitors by engaging Prospects within your CRM Platform(s). Our API allows the ability to dynamically sync Platforms such as Marketo, Hubspot, MailChimp, and SalesForce (ABM Only), and many more.*Prospecting - Help strengthen your upper-funnel by identifying key Audience Segments, such as your Converted Customers, to match "act-alike" and "look-alike" behaviors. My goal is to help get you the RIGHT leads, every time.*Re-Targeting - AdRoll's BidIQ is specifically designed to serve impressions to your non-converted site visitors, by "intent-mapping" and serving impressions accordingly. I work closely with my Clients to ensure we are segmenting correctly, and establishing cookie-durations that align with your buy-cycle (or whatever you feel is more realistic).*Attribution - I often refer to the "Blended Attribution" model, as this incorporates blended first-touch with a priority on clicks. However, we can initiate settings to match YOUR specific model (Linear, Positional, Time-Decay, First Click, and Last Click). The goal is to ensure that we are in alignment with your model, and that it is realistic per your campaign objectives. - I work primarily with B2B Advertisers, and help build out short/long term campaign strategies. Having acquired the knowledge and experience within the B2B "Digital Marketing Ecosystem", I am able to help identify key objectives and deploy campaigns that fit today's ever-changing market.*Recent Accolades-SMB Channel's first NEW C.S. Rep to exceed Quarterly-Growth target during their first Quarter on the team (Program History Record, Q1 '17)-2x MarketStar Platinum Winner

Listed skills include Social Media, Marketing Strategy, Marketing, Social Media Marketing, and 7 others.