Michael Mulhern Email & Phone Number

Mid-Atlantic Region

Potomac Energy Holdings

Operations Manager of the Wills Group/Motiva Shell Joint Venture in the Mid-Atlantic region.

Mid-Atlantic Region

Strategic role allowing me to develop Brand loyalty, Membership program, and Operating Processes at 40 in bay automatic car washes and 5 new to industry tunnel washes. Responsible for the R&D of equipment and chemistry.

La Plata Maryland

Successfully set retail and wholesale pricing for 300 Major Branded gas stations in the Mid-Atlantic.

La Plata, Md

Manage all aspects of supply and logistics for SMOMF, PEH, SMO, DMO including motor fuels, heating oil, propane, and kerosene.

Assist in the portfolio development and Dealer sales channel post acquisition. In 2005, Eastern Petroleum purchased the DC/MD/NVA markets fee simple properties, assets, and future value of supply from BP for $150M. The scope of this transaction, my vision of the jobber channel growth, and developing an organization enticed me to leave BP.

plc. Managed the sale of the Richmond and Norfolk Market's supply agreements, the assets and going concern of one CODO site, and transfer of all existing real estate contribution loans.- Managed the economic evaluation of my designated analyst when modeling the Richmond and Norfolk markets for Net Present Value (NPV), Jobber Case scenario, and Indifferent sales price.- Wrote the Authority to Negotiate (ATN's) for both Richmond and Norfolk which were signed and approved by the US Fuels SVP of Strategy and Performance, supported by the SVP of Sales, and Manager of Jobber business. - Devised the Confidential Information Memorandum (CIM) telling the story behind the sale, the future strategy of the markets, and the recent history of the sites included in the sale. The CIM is distributed to the prospective jobbers for their due diligence prior to bidding on the markets.- Work closely with Mergers & Acquisitions, Tax, Legal, Analytics, and Financial Control and Accounting to ensure accurate economics and legal binding documents are devised and conveyed.

Dual role where I developed, owned, and distributed the Network Plan for the Fuels Portfolio team. Act as the Liaison with the Sales team during the market recapitalization or divestment stage to ensure transparent operations.-Delivered $13mm in Fuels single site divestment proceeds 2004.-Devised a Boston Box profit and fair market value ranking system for all sites and used specifically for single site divestments.-Developed and continually update the Fuels Network Plan by touring the Fuels markets and devising market and site strategy. Collect and track Letters of Intent from customers wishing to purchase their property.-Provided economic evaluations for single site divestments, Dealer Owned Dealer Operated (DODO) supply agreement renewals, new DODO return rates, NPV's, and Authorization for Expenditure's.-Initiate Disposal Memorandums

plc. Analyst for the US Business Unit Leader's strategy team. - Worked with Booz Allen Hamilton consultants to devise a US marketing strategy which was completed and implemented in 2005.- Defined and analyzed the economics for the new Dealer Rent Program which was implemented in both USCO and US Fuels. - Implemented and communicated the new rent program to the Sales force and Dealer channel.- Proposed options for restructuring the CM franchise and ran the economics for the Hold Value and the CM withdrawal value. - Developed and analyzed a new End of Month Allowance program for all dealers EOR. - Explored alternative real estate ownership models.- Completed the proposals for the St. Louis and Detroit Dealer Decap options.

Re-Built and maintained the #1 Premium gasoline market in the World, North Jersey.- For the first time, surpassed the fuel margin of the NY market and grew volumes annually.- Thrived in my relationship with 49 culturally diverse BP Retail Operators and their Facilities.- Managed the Re-Image of 25 Amoco sites to BP Helios sites.- Initiated and executed the contracts for the recapitalization and divestment of 20 stations in support of Northern NJ convenience retailing strategy.- Negotiated and executed dealer supply contracts, real estate contribution loans, dealer incentives and rebates.- Site level P & L and Pricing analysis and consultation.- Build new stations with dealer owners and partners to maximize market potential and gross margin.

Responsible for managing and maintaining existing profitable sites.- Identified and exploited market opportunities within several territories throughout the US. - Introduce and support company sales initiatives.- Develop and implement promotional strategies resulting in additional revenue.

Trained incoming field managers and assistant managers in all aspects of retail marketing and site operations.- Three of my trainees were world class performers in 1998.

Opened 4 newly built sites in Southern New Jersey. Duties included staffing, merchandising, equipment testing, and maintenance of all these functions.- Supervised a cluster of Amoco branded retail facilities with over 40 employees.- Responsibilities included hiring, firing, and training employees, retail and cost accounting, payroll, and inventory control.

B.S., Management Science

Activities and Societies: Kean Cougar Football B.S. Management Science

Masters Degree Credits; B.S, Management; Management Science; Management

, Competencies, and skills