Leading our business users in grasping the customer experience across digital platforms such as Quanterix website, portals, and new ecommerce platform.

Lead a broader analytics transformation that is shaping the marketing mindset for DTC (Direct-to-Consumer), with a deep passion for using data to drive insights / strategy leading to stronger consumer outcomes. The role encompassed overall DTC analytics strategy, capturing efforts from sales analytics (POS), forecasting and planning, DTC media analytics, and other sources (website, consumer relations, etc.) to drive insights and inform broader strategy for growth. Partnered and coordinated with other channel owners across departments, including digital experience, demand generation, email, marketing, consumer relations, and finance to drive the growth of our DTC business.

Managed digital marketing team for a consumer-focused retail/ecommerce business. Including web analytics, SEO, SEM, social, email nurture, website optimization, e-commerce, and A/B testing using multiple platform analytics tools.Lead cross-functional projects using advanced data modeling and analysis techniques to discover insights that will guide strategic decisions and uncover optimization opportunities.Proactively analyze business levers to guide revenue growth and profitability across all online sales channels and digital marketing efforts.Lead the conceptualization, design, launch and reporting of website A/B and multivariate testing.

Web Development Immersive Career AcceleratorBootcamp focused on rapidly leveling up useable job-ready full-stack software developer skills through hands-on learning & projects.Built frontend client apps in JavaScript and React. Built backend api's with MongoDb, Express, Node.js, Ruby on Rails, PostgreSQL.Learned Agile and Scrum based project management in a highly technical environment.

Berkshire HathawayRichline Group Inc., New York, NY April 2009-May 2018 Manager of Statistical Analysis – New York Analytics Group July 2012-presentManaged a team of 22 Planning & Forecasting Analysts on a combined sales budgets and inventory liabilities of over $1.0B.Trained the analyst team to use predictive analytics, data mining, text analytics and statistical analysis to convert into useful business intelligence that lead to an over 20% decrease in year over year inventory liability.Spearheaded a companywide initiative for simple automated and standardized Sales Reporting of Brick and Mortar, Omni-Channel and Web Sales while leading the data warehouse team for the integration of multiple format data sources into an easily adaptable end-user interface.Ran the internal Precious Metals Hedge on a rolling forward contract balance of over $xxx.0M and was able to attain close to null losses or gains aligning with FAS 133 from prior years.Financial Analyst April 2009-July 2012Financial Analysis – Sales Tracking versus Budgets, Gross Margin Analysis, MD&A, P&L,’s and EBIT tracking.Database Administration and Data Automation – Created custom access databases and custom sales reporting with a heavy focus on automation.Supervised the Planning and Forecasting Analyst team on all major accounts encompassing major Department Stores, Mass Retailers, Mall Retailers and Online Only.

Citigroup, New York, NYFinancial Analyst Jan 2008-Jan 2009DBA with the Citigroup Global Intercompany Chargeout system covering transactions for Citigroup global with 5 million records and $2.0B processed monthly.Worked with team on special projects including system enhancements, expansion, compliance, process design and user training.Developed analyses that examined market size and growth data for 1,000 plus Citigroup entities that fed directly into Global Consumer Group strategy development and long-term investment decisions.