Michael Mutuma Email & Phone Number

Kenya

Nairobi County, Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Assessing the digital landscape and industry trends to provide strategic guidance.▪ Overseeing the implementation of digital initiatives and technologies.▪ Recommending and implementing appropriate digital solutions for specific needs.▪ Utilizing data analytics to assess the performance of digital strategies.▪ Understanding client needs and customizing digital solutions accordingly.

Kenya

𝐊𝐞𝐲 Responsibilities•Actively seek out new artists through live shows, online platforms, social media, and industry networking.• Maintain an in-depth knowledge of emerging trends and artists.• Develop and nurture strong relationships with both newly discovered and established artists.•Act as a primary point of contact for artists, addressing their concerns and ensuring a positive experience.•Conduct market research and calculate repertoire value to determine fair funding… Show more 𝐊𝐞𝐲 Responsibilities•Actively seek out new artists through live shows, online platforms, social media, and industry networking.• Maintain an in-depth knowledge of emerging trends and artists.• Develop and nurture strong relationships with both newly discovered and established artists.•Act as a primary point of contact for artists, addressing their concerns and ensuring a positive experience.•Conduct market research and calculate repertoire value to determine fair funding offers.•Pitch Soundhalla's funding initiative to artists, highlighting benefits and opportunities.•Represent Soundhalla at industry events, conferences, and showcases, building brand visibility.•Scout for potential marketing collaborations and partnerships that align with Soundhalla's target audience.•Provide regular progress reports on artist scouting activities across East African Market.•Maintain detailed and organized records of artist information, contracts, and project timelines. Show less

Nairobi, Kenya

Boomplay is the #1 music streaming & download service in Africa, which gives you access to millions of songs, videos & entertainment news.𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Developed and executed editorial policies and curation strategies that notably increased daily active users to 1.6 million and monthly active users to 4.8 million at Transnet Music Limited (Boomplay), Nairobi.▪ Curated diverse playlists leading to 300,000+ monthly listeners across various moods… Show more Boomplay is the #1 music streaming & download service in Africa, which gives you access to millions of songs, videos & entertainment news.𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Developed and executed editorial policies and curation strategies that notably increased daily active users to 1.6 million and monthly active users to 4.8 million at Transnet Music Limited (Boomplay), Nairobi.▪ Curated diverse playlists leading to 300,000+ monthly listeners across various moods, genres, and activities, enhancing user engagement and content consumption diversity.▪ Collaborated on strategic campaigns that resulted in registering over 5 million users and expanding the total user base to 25 million, bolstering brand engagement and market presence.▪ Orchestrated successful artist and content marketing campaigns, elevating monthly streams by over 50% and establishing strong engagement with Boomplay's audience.▪ Conducted thorough post-campaign analyses, utilizing data insights to assess campaign effectiveness, while mentoring a cross-country team, fostering uniform campaign expertise.▪ Conducted extensive market research, identifying opportunities such as the DJ Mix project, generating 40 million streams, reflecting a deep understanding of user preferences and trends.▪ Collaborated to optimize the web player's search engine visibility, enhancing user experience and accessibility on the platform.▪ Leveraged data analysis to enhance campaign effectiveness, incorporating market trends and historical data to augment user engagement.▪ Contributed to content acquisition and facilitated CMS training, optimizing content delivery processes for Label Managers, Distributors, and Artists.▪ Implemented streamlined processes, boosting team productivity and operational efficiency within the Content Operations division. Show less

Kenya

𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬•Researched, conceptualized, and pitched music industry trends, emerging artists, and genre-specific insights, leading to a 100% increase in music-related content (from two to five articles daily).•Developed interview guides, conducted artist interviews, and produced artist profiles that effectively captured their creative process, musical influences, and brand narratives.•Collaborated in developing editorial policies for music coverage, ensuring… Show more 𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬•Researched, conceptualized, and pitched music industry trends, emerging artists, and genre-specific insights, leading to a 100% increase in music-related content (from two to five articles daily).•Developed interview guides, conducted artist interviews, and produced artist profiles that effectively captured their creative process, musical influences, and brand narratives.•Collaborated in developing editorial policies for music coverage, ensuring alignment with search engine optimization (SEO) best practices for wider reach.•Partnered with marketing and social media teams in three East African countries to strategize and execute artist features and content highlighting new musical discoveries.•Crafted engaging music reviews that combined technical analysis, storytelling, and audience insights.•Demonstrated success in prioritizing tasks, working within tight deadlines, and adapting to fast-paced environments. Show less

Nairobi, Kenya

Editor at Duwaa Kenya and Contributor for Mwalii Kenya & Ghafla Kenya (www.ghafla.co.ke);𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Cultivated a daily active user base exceeding 2,000 and a monthly active user base surpassing 60,000, contributing to Duwaa's top 100 Alexa ranking in 2015.▪ Produced search-engine-optimized content for both Duwaa and Ghafla! Kenya's websites, enhancing online visibility and audience reach.▪ Amplified published articles from one per day to… Show more Editor at Duwaa Kenya and Contributor for Mwalii Kenya & Ghafla Kenya (www.ghafla.co.ke);𝐊𝐞𝐲 𝐂𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧𝐬▪ Cultivated a daily active user base exceeding 2,000 and a monthly active user base surpassing 60,000, contributing to Duwaa's top 100 Alexa ranking in 2015.▪ Produced search-engine-optimized content for both Duwaa and Ghafla! Kenya's websites, enhancing online visibility and audience reach.▪ Amplified published articles from one per day to an impressive seven articles daily for Duwaa, marking a surge of over 200% in content output.▪ Boosted blog engagement metrics, including comments, likes, and shares, by over 90%, indicating increased reader interaction and content relevance.▪ Secured second place in the prestigious 2014 Samsung Blogger Challenge and spearheaded Social Media Management for Duwaa, amassing a follower base exceeding 100,000 on its Facebook page.▪ Demonstrated exceptional communication abilities, proficiently presenting research insights and findings.▪ Conducted in-depth research, reporting, and authored articles on a wide array of topics, showcasing versatile writing skills.▪ Engaged proactively with leading bloggers and journalists, raising brand awareness and establishing connections within the industry. Show less

News gatheringCovering breaking news eventsWriting and reporting news stories Produced and recorded daily sports show; ‘Sports Arena’Other duties assigned

Bachelor Of Arts - Ba, Social Communication, 2Nd Upper Class Honors

Computer Packages

Studied various computer packages