Michael Nardelli Email & Phone Number

Los Angeles, Ca, Us

Los Angeles Metropolitan Area

United States

-Design and update signatures cocktails for Licor 43 Original and Licor 43 Horchata for sales team and E-commerce -Identify and recruit social media influencers to grow brand awareness and educate consumers on Signature serves -Create cocktail RFPs for National account for all brands in the Zamora Portfolio-Lead Live seminars for Los Angeles Coffee Festival, Tiki Oasis, Women Who Whiskey, and Portland Cocktail Week-Approve monthly content calendar for Instagram and lead weekly meetings with Zamora’s social media agency⁃Organize and grow the Bartenders & Baristas Cocktail Competition for the United States; hand-select judges for cocktail competitions⁃Assisted in market-by-market launch and roll out of Licor 43 Horchata

Los Angeles, California, United States

-Achieved 50% growth for Licor 43’s Instagram account-Increased cross-network engagements and impressions by 250%-Appeared on live television as a brand representative to share cocktail recipes during peak seasons-Educated on-trade and off-trade on the versatility of Licor 43-Curated cocktail designs for national accounts-Leveraged online cocktail tutorials and Instagram Live videos to promote Licor 43 -Executed 40 events in first year of employment across 10 states -Secured over 100 Licor 43 menu placements in the first year of employment

West Hollywood

-Modified bar layout and employee processes for high-volume workloads -Recovered pour costs by replacing inconsistent bar equipment-Control monthly inventory -Build a return customer base for consistent patronization-Supervise a team of 12 -Train new hires on house beverage menu; including 37 craft cocktails, 140 tequilas, and wines list

West Hollywood

-Participated in the opening of the Madera Group’s first restaurant venture -Selected to travel to Hacienda Patron for extensive education on the tequila making process-Curated seasonal cocktails and led staff education on beverage and wine menu

-Top sales August and December 2018 June 2018-Present-Opened over 30 active accounts to date; including luxury establishments Pump, The Jeremy Hotel, Barbrix, and EP&LP-Build relationships with clients at liquor stores, hotel, bars, restaurants, and nightclubs-Organize tastings for potential clients -Train new members of sales team -Lead staff trainings about product at high end accounts-Liaised with wine makers and guided them to LA hot spots and potential markets

Greater Los Angeles Area

-Participated in the opening of Terroni’s second U.S. location -Oversee service at a 25-seat bar and a 200-seat restaurant-Received extensive training on Italian wines

Compton, Ca

-Orchestrated annual fundraising events in Los Angeles for a total of $100,000 -Designed and executed programming for week-long day camps across the country -Designed budgets for activities within the camps -Led staff training and created daily schedules for volunteers and staff members-Directly supervised over 20 staffers and volunteers for each camp-Recruited families to enroll their children as campers-Recruited staffers and volunteers for camps -Coordinated travel for staffers and volunteers to Pine Ridge camp in South Dakota-Ensured program operations and activities adhered to legal guidelines and internal policies