Michael Philbin Email & Phone Number

Greater New York City Area

• In concert with Sales, lead team to develop packages to meet client needs. Build an Enterprise model to deliver and optimize advanced media solutions for clients and AEs.• Work with Marketing and Client Solutions to communicate the value of these packages and processes internally and to clients. Demonstrate the value of impressions and create packages that meet the needs of our customers by expanding and extending their reach across all of our networks and day parts. • Prepare sales… Show more • In concert with Sales, lead team to develop packages to meet client needs. Build an Enterprise model to deliver and optimize advanced media solutions for clients and AEs.• Work with Marketing and Client Solutions to communicate the value of these packages and processes internally and to clients. Demonstrate the value of impressions and create packages that meet the needs of our customers by expanding and extending their reach across all of our networks and day parts. • Prepare sales presentations for opportunities utilizing inventory to maximize revenues.• Develop and socialize dashboards to optimize the utilization and packaging of inventory and building of smarter schedules. Recommend supporting tools and strategies to automate analysis and packaging of inventory. Build the systems to automate and optimize the process.• Based on analytics, provide insights that drive higher performance in sales, profitability, and service to our clients. Identify pricing and revenue opportunities that improve the customer experience and increase the sellout rate of inventory. Project inventory fill and sellout rates required to achieve revenue goals.• Leverage sales performance data coupled with utilization metrics, research and industry trends to recommend optimization strategies to maximize performance and revenue on ad placements and positions. Handle forecasting and trend analysis as well as marketplace analysis to create benchmarks, establish inventory and pricing strategy across multiple sales channels and customer segments. Show less

Greater New York City Area

• Manage Commercial Inventory and oversee / guide all inventory usage in efforts to maximize sales of inventory• Perform financial and inventory-based ad-hoc analysis for executive management across six P&Ls, including linear and advanced platform businesses; in total a $240 million annual business.• Use knowledge of database structures and data normalization to combine information from different data sources into manageable, easy-to-use tools.• Indirectly manage disparate teams to… Show more • Manage Commercial Inventory and oversee / guide all inventory usage in efforts to maximize sales of inventory• Perform financial and inventory-based ad-hoc analysis for executive management across six P&Ls, including linear and advanced platform businesses; in total a $240 million annual business.• Use knowledge of database structures and data normalization to combine information from different data sources into manageable, easy-to-use tools.• Indirectly manage disparate teams to achieve objectives.• Provide analysis of inventory including sellout percentage, ratings trends and average unit rates for all sales.• Aid VP of Pricing and Planning with various Pricing/Planning projects.• Creation of Linear Advertising Ratecards• Worked with NCC to create Political rate cards that were able to be uploaded into there system for all 50 zones being sold by Cablevision Media Sales.• Aid sales management with Ad Hoc inventory and revenue analysis as needed.• Train new staff members on how to create reports in our newly developed data warehousing tool. Show less

530 5Th Ave New York, Ny

• Check and approve all AE’s orders in our TIM database.• Manage Analyst team and teach them how to create compelling reports for the sales staff to use while selling inventory on the New York Interconnects’ 65+ networks.• Work with consultant staffs going over new products that have and are being deployed within our division. • Work as a liaison between our traffic and sales staff in regards to oversell issues on the New York Interconnects’ 65+ networks sold.

• Run day to day inventory operations checking on availability of spots and the trends of revenue/sales percentages from year to year.• Maintain budget updates in excel based on weekly ALM numbers.• Update budgets of the Account Executives on a weekly basis according to ALM data. • Check Gross Rating Points and how well spots tend to do in the market according to Nielsen CDMA Ratings.• Input remnant inventory orders for (TelAmerica Media) through TIM as well as contacting the… Show more • Run day to day inventory operations checking on availability of spots and the trends of revenue/sales percentages from year to year.• Maintain budget updates in excel based on weekly ALM numbers.• Update budgets of the Account Executives on a weekly basis according to ALM data. • Check Gross Rating Points and how well spots tend to do in the market according to Nielsen CDMA Ratings.• Input remnant inventory orders for (TelAmerica Media) through TIM as well as contacting the client on a weekly basis to tell them how there orders are tracking within our eclipse inventory database. Show less

Greater New York City Area

• Put together avails for AE’s in the Strata portal and send as both a PDF and XML file. • Input orders through both Strata on the Hard Interconnect and OSCAR on the Soft Interconnect for major Advertising agencies in the tri-state area including PHD and Mediaedge.cia. • Converse on a daily basis with some of New York’s leading buyers about make goods/avails such as Palma D’Orazio (PHD US), Aileen Larsen (PHD US) & Marla Arum (Mediaedge.cia) etc…

Ba, Business Administration

Activities and Societies: Residential Assistant

Associates, Liberal Arts