Tailored new employee training to individual learning styles, developed interactive training materials that reduced errors during the first week, ensuring a smoother transition into full-time roles. Led a team to analyze productivity statistics, improving employee retention through targeted training.

Developed and executed a multi-channel marketing strategy, incorporating social media campaigns and email marketing, which led to year-over-year increase in work orders. Led the end-to-end management of marketing campaigns, including planning, execution, and post-campaign analysis, optimizing ad spend. Established partnerships with 5 new technology vendors, expanding the company’s technical offerings, which resulted in 3 new service lines and a revenue increase

Managed budget and negotiated contracts with external vendors, leading to annual savings through cost-cutting measures and optimized procurement processes. Led a cross-departmental rebranding campaign focused on diversity, equity, and inclusion (DEI), which increased student engagement in DEI-related and improved overall brand awareness. Collaborated with the alumni relations team to create targeted outreach campaigns, increasing annual donations through personalized engagement and event-driven fundraising efforts.

Developed and executed a content marketing strategy, optimizing for long-tail keywords and on-page SEO, which improved organic keyword rankings and increased site traffic. Led a cross-functional team in launching a new university website, streamlining the user experience and increasing program applicants through enhanced navigation and clear CTAs. Increased social media engagement year-over-year by implementing a targeted content calendar, incorporating interactive posts, and leveraging user-generated content.

Conducted in-depth keyword research using tools like SEMrush and Ahrefs, targeting high-converting search terms. Executed technical SEO optimizations, including page speed enhancements and schema markup implementation.

Analyzed traffic data using Google Analytics and identified user behavior patterns to implement UX improvements, leading to a increase in conversion rates. Executed technical SEO optimizations, including page speed enhancements and schema markup implementation, reducing load times and improving SERP visibility. Worked closely with the development team to integrate SEO best practices, such as mobile optimization and structured data, improving organic traffic within three months. Conducted in-depth keyword research using tools like SEMrush and Ahrefs, targeting high-converting search terms, resulting in a increase in organic traffic

Executed technical SEO optimizations, including page speed enhancements and schema markup implementation, reducing load times and improving SERP visibility. Analyzed traffic data using Google Analytics and identified user behavior patterns to implement UX improvements, leading to a increase in conversion rates.