Michael Rafferty Email & Phone Number

Greater New York City Area

• My accomplishments include:
• Manage 140 account relationships for automotive inventory and business intelligence software, generating more than $2M in annual revenue and adding more than $500K in harvest and upsell opportunities over 9 year period.
• Contributed to winning team during internal innovation competition, developing best product innovation idea to enhance usability.
• Collaborate with clients’ technical teams, including software engineers and developers and tech support for troubleshooting and customer support.
• Conduct up to 15 weekly webinars and 15-20 weekly onsite meetings to train clients, tailoring content to client needs and developing additional upsell opportunities

Greater New York City Area

• Architected and implemented strategic marketing plan to recruit top sales talent, target inventory selection, and a media campaign to build pre-owned sales division from the ground up, eventually becoming 40% of total.
• Partnered with junior sales professionals during sales processes, offering a consultative approach to addressing customer objections and ensuring positive customer experience.
• Collaborated with financial institutions to analyze customer credit data and structure financial approvals for 70% of all finance customers.
• Maintained Eleads CRM system with 30,000 customers and developed digital marketing campaigns for new and existing customers.
• Directed Audi wholesale/pre-owned and Mercedes pre-owned vehicle divisions, coordinating and executing the sale of 80 vehicles to regional auctions.
• Developed relationship with Audi of North America, working directly with corporate representatives, completing Audi training and ensuring dealership branding matched Audi standards.

Greater New York City Area

• Revitalized Mercedes pre-owned sales division within 3 months, increasing annual revenue from $700k to $2M, growing certified retail sales by more than 60% and produced 25% of dealer’s total revenue; earned spot as Top.
• Implemented targeted sales plan with short and long-term objectives for minimizing manufacturer losses, providing leadership across day-to-day operations aligned with strategy and corporate goals while managing 15.
• Analyzed pre-owned vehicle division’s weaknesses and opportunities for improvement, developing processes to improve inventory turnover rates from 5 turnovers to 12 turnovers per year.
• Leveraged Internet sales and CRM tools, including eBay, Autotrader, Craigslist and vAuto to create new sales opportunities and reach new customers, doubling sales volume.

Greater New York City Area

• Devised marketing plan that increased sales by 40% within 3 years; earned recognition from Ryan Automotive Group’s headquarters for record-breaking accomplishments among 25+ franchises.
• Improved customer service index (CSI) via proactive customer-oriented sales management techniques to accomplish the goal of “earning customers for life”.
• Reviewed and analyzed daily sales activities to determine progress and identify potential niche sales or underserved markets.

Bachelor Of Science - Bs, Business Administration

Activities and Societies: Concentration: Finance & Management

Education record