Michael Rafferty Email & Phone Number

Greater New York City Area

My accomplishments include:• Manage 140 account relationships for automotive inventory and business intelligence software, generating more than $2M in annual revenue and adding more than $500K in harvest and upsell opportunities over 9 year period.• Contributed to winning team during internal innovation competition, developing best product innovation idea to enhance usability.• Collaborate with clients’ technical teams, including software engineers and developers and tech support for troubleshooting and customer support.• Conduct up to 15 weekly webinars and 15-20 weekly onsite meetings to train clients, tailoring content to client needs and developing additional upsell opportunities

Greater New York City Area

• Architected and implemented strategic marketing plan to recruit top sales talent, target inventory selection, and a media campaign to build pre-owned sales division from the ground up, eventually becoming 40% of total revenue; hired and onboarded 20 direct hires and 5 direct reports.• Partnered with junior sales professionals during sales processes, offering a consultative approach to addressing customer objections and ensuring positive customer experience.• Collaborated with financial institutions to analyze customer credit data and structure financial approvals for 70% of all finance customers.• Maintained Eleads CRM system with 30,000 customers and developed digital marketing campaigns for new and existing customers.• Directed Audi wholesale/pre-owned and Mercedes pre-owned vehicle divisions, coordinating and executing the sale of 80 vehicles to regional auctions.• Developed relationship with Audi of North America, working directly with corporate representatives, completing Audi training and ensuring dealership branding matched Audi standards.

Greater New York City Area

• Revitalized Mercedes pre-owned sales division within 3 months, increasing annual revenue from $700k to $2M, growing certified retail sales by more than 60% and produced 25% of dealer’s total revenue; earned spot as Top 10 dealership in Northeast region within one year.• Implemented targeted sales plan with short and long-term objectives for minimizing manufacturer losses, providing leadership across day-to-day operations aligned with strategy and corporate goals while managing 15 direct reports.• Analyzed pre-owned vehicle division’s weaknesses and opportunities for improvement, developing processes to improve inventory turnover rates from 5 turnovers to 12 turnovers per year.• Leveraged Internet sales and CRM tools, including eBay, Autotrader, Craigslist and vAuto to create new sales opportunities and reach new customers, doubling sales volume.

Greater New York City Area

• Devised marketing plan that increased sales by 40% within 3 years; earned recognition from Ryan Automotive Group’s headquarters for record-breaking accomplishments among 25+ franchises.• Improved customer service index (CSI) via proactive customer-oriented sales management techniques to accomplish the goal of “earning customers for life”.• Reviewed and analyzed daily sales activities to determine progress and identify potential niche sales or underserved markets.

Bachelor Of Science - Bs, Business Administration

Activities and Societies: Concentration: Finance & Management

Education record