Michael Rak Email & Phone Number

Canberra, Australia

Canberra, Australia

Transitioned the business from MYOB desktop to cloud based XERO.Re-engineered accounting & back of house processes.Currently managing back of house for this not for profit organisation.-Accounting & Month End-Payroll-BAS-Management Reporting-Forecasting-Systems & Technology

Canberra, Australia

Toronto Area, Canada

Sales & service channel strategySales Channel OptimizationRevenue optimization initiativesManagement of sales optimization team (focussing on sales management reporting and process controls)Business owner for 350+ user salesforce.com CRM (over 4 years transformed a poor initial implementation into a business tool used widely across the organisation).Product lead for "customer & billing" agile team

Sydney Area, Australia

Channel strategyKpi reporting

Melbourne Area, Australia

Leading a team of very talented individuals (xiang li, anthony macali, prashant raju) we developed an analytical database capable of providing "single customer view" for Sensis' digital and print customer base. This enabled unique customer counts and product mix reporting.

Sensis Data Solutions is responsible for delivering commercial solutions based on Sensis' comprehensive data sources. Sensis Data Solutions leverages the Yellow™ directories and White Pages® directories, plus Whereis® mapping data.Sensis Data Solutions has been servicing the industry for over 15 years using these data sources to provide a range of solutions designed to help businesses improve their sales and marketing activities and strategic decision making.www.sensisdata.com.auKey achievements within this role include:- development of the "totalcheck" Iphone/Ipad app- redevelopment of the marcomatch self service portal from secure ftp to full web based front end.- redevelopment of the Sensis Data Solutions website- rebranding of Sensis business information services to Sensis Data Solutions-redevelopment of the IBM datastage hardware framework to increase capacity and reliability (from 4 jobs in 4 hours to 28 jobs in 2 hours)- totalcheck desktop app enabling immediate use of the totalcheck product prior to integration - development of CRM integration packs for SAP, Oracle & salesforce.com to enable simple integration of the totalcheck product into customer CRM solutions.

Business planning and strategy function for the Digital Marketing services division of Sensis incorporating Mediasmart, Location & Navigation, Sensis 1234, Adstream

Product Management & Product Development for the sensis classifieds automotive vertical.

In November 2006, the tradingpost business was transformed from a state based structure to a national structure. This involved the merging of 5 separate saleforces into one national salesforce. I was tasked with developing a national sales operations structure and strategy and managed the 12 month change process which nationalised structure, reporting, remuneration & benefits and go to market execution framework.

Grad Cert, Business Administration

B.Comm, Finance & Economics