Outsourced Private Label Product Development, Manufacturing, Raw Material Pocuremnet, Logistics.

Corporate Intelligence & Strategy

A continuation of my private label beverage development and private label manufacturing career. To date I have been involve in the development of over 1000 beverage SKUs that made it to commercial market in North America. This includes the development of products in the top 5 in their respective sales channels for 5 major brands, that to date, have sold in excess off $100,00,000 in retail sales since 2001.Our organization is an outsource management solution for Corporate Account's, of companies (brands) that have mass end user consumers products. Our company then creates synergies between similar clients according to products, distribution channels, and the demographics of the user base. We then look for areas to bundle, cross market, streamline logistics and raw material sourcing to for all of our clients to achieve high volume price discounts based on the buying power of the total aggregate size of our organizations needs..This model provides much better price points for these businesses in a our conglomerate versus going about it on their own in-house. The mid-to-large size companies, our core clients, without our services, would not be able sustain reasonable margins on their retail prices without the use of our services and the discounts we get them in the materials, manufacturing, marketing and logistics chain of their supply chain.

Was a top a top 25 co-branded sales and marketing firm for one the largest secondary ticket market places in the world. Over $25M in retail ticket sales via StubDot.com. Built amlonost entirly via grass roots marketing and viral social media tactics.The site was built on viral marketing,and the hook was that consumers could use the StubDot.com site to save 10% off ticketing fees for the same exact tickets being sold on the market leader sites. $25M in sales with no money spent on advertising or marketing dollars.

I helped build a turnkey outsourced manufacturing and beverage development processes, that helped revolutionize the private label products business for all sized brands. Our company efforts paved the way for small to midsize retail brands, to produce in-house or control brand beverage brands at a cost and quantity that worked for their market size. Labels and Labeling Magazine call Michael Ramer's a "Game Changer" in the private label food industry....http://www.labelsandlabeling.com/news/features/changing-gameThe implementation of our solutions, created an entire new industry for middle size brand creation, for food and beverage production, using our private label branding production methods that were made possible by the evolution of digital printing technology. Since we began rolling out these processes, the 'private label brands" market has had the largest growth of any retail product category since 2007.

Worked as a Vice President and Gaming consultant to our company's subsidiary brick and mortar sports wagering desks at a luxury hotel and numerous local retail establishments, "Top Sports SA"​ that had it's properties (Over 50 retail legal sports book wagering store fronts and a casino hotel in the Dominican Republic.)Two projects we worked on in my tenure, launch of pre-paid debit cards and pre-paid products. Loading Funds and card processing as well as gauging the underbanked demographic and their likelihood of using prepaid debit card products and services for payroll solutions and as a substitute for retail banking and check cashing.The other project Included casino and hotel brand to player marketing, new player acquisition, retention and new business development and proper game handicapping of American Sports Leagues.Position also included acting as a liaison/consultant for bookmakers handicapping american sports in the Middle Americas. Acted as media and bi-lingual spokes person liaison for this publicly traded entity.In this roll I learned about marketing via a new medium, the internet. I also learned the legalities of internet commerce, internet gaming, internet based financial transacting and the evolving international digital content trade rules and regulations, as to advice our US based entity of business and marketing legalities.

Served as liaison between first team talent and crew of popular HBO TV series "Sex In The City". I Worked daily with Sarah Jessica Parker, Kim Cattrall, Cynthia Nixon and Kristen Davis managing there logistical needs and as their onset concierge. I had the opportunity to work with the multiple industry trade unions both technical and theatrical.I learned the importance of executing time sensitive jobs by perfecting the art of research, preparation and creating numerous safety nets well in advance of the project scheduled start.

On set production for Feature Films, Including screen credit in 2000 Miramax Feature Film "Down To You."​ Duties involved being a liaison between the actors and the crew. Executing daily projects in a timely manner while scheduling future projects on a constantly changing time line. In my second act in the commercial film/tv industry, I learned the value of networking and trying to become indispensable part of a team. My ambitious networking efforts landed me as a Approved Applicant to Enroll in the Highly Coveted "NYC DGA TRAINING PROGRAM"​ with recommendations from pop-culture icon/director Kevin Smith (Clerks, Mall Rats, Dogma, Jay And Silent Bob Strike Back and as an Executive Producer on the Academy Award Wining Film "Good Will Hunting."​ )I also was mentored by Miramax Executive Producer Bobby Cohen (Movies "Rounders,"​ "Studio 54"​ and the popular HBO TV Series & Feature Film "Entourage."​)

Wrote for PA's second larges daily news paper in circulation. My beat had daily deadlines for local news and also included special investigative and special interest pieces. I learned the proper way to responsibly write about news stories, cover press conferences, court cases, political elections and editing news content. I had over 500 articles go to print, five Full-length Features and a few first page lead stories.

Researched and wrote copy for evening newscasts. Also went on assignments with reporters to assist in research, vetting and operating some equipment.

Worked for LA Clippers D League pre-season radio broadcast team in radio booth with legendary Clippers Play by play announcer Ralph Lawler as an assistant... and was cast as a play by play announcer for a quarter in 10 games under Lawler's wing. Also did on court player and staff interviews, as well as preparing game notes and statistics.