Michael Ritchie Email & Phone Number

Pawtucket, Rhode Island, United States

• Strong track record of driving profitable brand growth with combination of strategic plans and innovative product lines.
• Developed 2,000+ toys and games for over 30 brands with emphasis on points of differentiation, content and franchise plans.
• Oversaw brand development, global marketing and advertising programs, budget, content and entertainment plans, as well as integral social/digital plans.
• Led teams of up to 35 members across marketing, design, engineering, and creative… Show more
• Led teams of up to 35 members across marketing, design, engineering, and creative packaging
• Created Franchise Programs for numerous brands such as Nerf, GI JOE and Peppa Pig.

Pawtucket, Rhode Island, United States

• Led portfolio that include GI JOE, Starting Line-up, Dungeons & Dragons, Ghostbusters, etc.
• Created GI Joe franchise plans and engaged fans to deliver and meet goals for revenue ($75MM) and OP (~18%).
• Maximized insights and licensed sponsorships for Starting Lineup, including NBA, MLB, NFL.
• Generated 30 unique products for Ghostbusters launch and applied learnings from Movie 1 to Movie 2 to drive stronger productivity and increased OP.
• Led fan-targeted, high-end HasLab… Show more
• Led fan-targeted, high-end HasLab launches from inception to shipment to deliver incremental revenue on time and on budget.

Pawtucket, Rhode Island, United States

• Led Preschool portfolio that included Peppa Pig, PJ Masks, Playskool, and Mr. Potato Head
• Created team of 30+ highly motivated and creative individuals from scratch to fill new eOne/Preschool organization across marketing, design, engineering, brand creative and packaging.
• Established Preschool vison to focus on key growth brands and maximized consumer products across full brand blueprint and brought stories to life through innovative play experiences.
• Led Preschool Portfolio… Show more
• Led Preschool Portfolio with Peppa Pig, PJ Masks, Playskool and other brands across $500MM global P&L across in-licensing toy lines as well as out-licensing, global brand strategy, product development and innovation.
• Implemented successful transition from licensed out model to in-house development, including inventory management and retail plans across all channels in intense timeline of 12 months.

Pawtucket, Rhode Island, United States

• Led NERF brand expansion, increasing revenue from $550MM to $1.2 Billion and profit from 10% to over 25%.
• Developed brand strategy and product plans for 500+ blasters and sports items over 8 years.
• Sold brand plans to senior management, global markets, and retailers, creating retail plans and exclusives to achieve goals
• Led team of strong marketers on marketing plans, promotional /licensee partners (Dude Perfect, Fortnite, NFL, etc.), content and digital plans (YouTube… Show more
• Led team of strong marketers on marketing plans, promotional /licensee partners (Dude Perfect, Fortnite, NFL, etc.), content and digital plans (YouTube, Facebook, Instagram, Nerf.com). Show less

Pawtucket, Rhode Island, United States

• Led Marvel marketing team of 11 people through the Avengers Assembling program, creating product and marketing assets for iconic brands like Iron Man 2, Captain America: The First Avenger, Thor, and Spider-Man.
• Acted as the primary liaison between Marvel, Disney, and Hasbro, ensuring alignment on revenue and brand objectives.
• Successfully managed retail and global markets, driving strategic initiatives to enhance brand visibility and market penetration.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services