Michael Ritchie Email & Phone Number

Pawtucket, Rhode Island, United States

• Strong track record of driving profitable brand growth with combination of strategic plans and innovative product lines.• Developed 2,000+ toys and games for over 30 brands with emphasis on points of differentiation, content and franchise plans.• Oversaw brand development, global marketing and advertising programs, budget, content and entertainment plans, as well as integral social/digital plans.• Led teams of up to 35 members across marketing, design, engineering, and creative… Show more • Strong track record of driving profitable brand growth with combination of strategic plans and innovative product lines.• Developed 2,000+ toys and games for over 30 brands with emphasis on points of differentiation, content and franchise plans.• Oversaw brand development, global marketing and advertising programs, budget, content and entertainment plans, as well as integral social/digital plans.• Led teams of up to 35 members across marketing, design, engineering, and creative packaging• Created Franchise Programs for numerous brands such as Nerf, GI JOE and Peppa Pig.• Spearheaded strong content and marketing programs across entertainment and sports categories.• Directed multiple businesses as key partner to drive their/our businesses such as Marvel, Disney, Epic Games, McDonalds, NFL/MBA/NBA, Dude Perfect and others. Show less

Pawtucket, Rhode Island, United States

• Led portfolio that include GI JOE, Starting Line-up, Dungeons & Dragons, Ghostbusters, etc.• Created GI Joe franchise plans and engaged fans to deliver and meet goals for revenue ($75MM) and OP (~18%).• Maximized insights and licensed sponsorships for Starting Lineup, including NBA, MLB, NFL.• Generated 30 unique products for Ghostbusters launch and applied learnings from Movie 1 to Movie 2 to drive stronger productivity and increased OP.• Led fan-targeted, high-end HasLab… Show more • Led portfolio that include GI JOE, Starting Line-up, Dungeons & Dragons, Ghostbusters, etc.• Created GI Joe franchise plans and engaged fans to deliver and meet goals for revenue ($75MM) and OP (~18%).• Maximized insights and licensed sponsorships for Starting Lineup, including NBA, MLB, NFL.• Generated 30 unique products for Ghostbusters launch and applied learnings from Movie 1 to Movie 2 to drive stronger productivity and increased OP.• Led fan-targeted, high-end HasLab launches from inception to shipment to deliver incremental revenue on time and on budget.• Responsible for new business exploration across key categories (potential new brands, high end collectibles, etc.).• Delivered new business model with Selfie Series, a fan-targeted, customization program across multiple licenses and using digital assets, etc. Show less

Pawtucket, Rhode Island, United States

• Led Preschool portfolio that included Peppa Pig, PJ Masks, Playskool, and Mr. Potato Head• Created team of 30+ highly motivated and creative individuals from scratch to fill new eOne/Preschool organization across marketing, design, engineering, brand creative and packaging.• Established Preschool vison to focus on key growth brands and maximized consumer products across full brand blueprint and brought stories to life through innovative play experiences.• Led Preschool Portfolio… Show more • Led Preschool portfolio that included Peppa Pig, PJ Masks, Playskool, and Mr. Potato Head• Created team of 30+ highly motivated and creative individuals from scratch to fill new eOne/Preschool organization across marketing, design, engineering, brand creative and packaging.• Established Preschool vison to focus on key growth brands and maximized consumer products across full brand blueprint and brought stories to life through innovative play experiences.• Led Preschool Portfolio with Peppa Pig, PJ Masks, Playskool and other brands across $500MM global P&L across in-licensing toy lines as well as out-licensing, global brand strategy, product development and innovation, global marketing and advertising creative, digital and social strategy, new content roadmap and annual brand plans, budget and contract negotiations.• Implemented successful transition from licensed out model to in-house development, including inventory management and retail plans across all channels in intense timeline of 12 months.• Introduced tried-and-true Peppa Pig and PJ Masks items as well as unique new products focused on features and innovation.• Developed new Peppa’s Adventures theming for 2021 product and marketing launch, including over 75 items and key advertising/digital assets, resulting in market share consistently in Top 5 of Preschool category. Show less

Pawtucket, Rhode Island, United States

• Led NERF brand expansion, increasing revenue from $550MM to $1.2 Billion and profit from 10% to over 25%.• Developed brand strategy and product plans for 500+ blasters and sports items over 8 years.• Sold brand plans to senior management, global markets, and retailers, creating retail plans and exclusives to achieve goals• Led team of strong marketers on marketing plans, promotional /licensee partners (Dude Perfect, Fortnite, NFL, etc.), content and digital plans (YouTube… Show more • Led NERF brand expansion, increasing revenue from $550MM to $1.2 Billion and profit from 10% to over 25%.• Developed brand strategy and product plans for 500+ blasters and sports items over 8 years.• Sold brand plans to senior management, global markets, and retailers, creating retail plans and exclusives to achieve goals• Led team of strong marketers on marketing plans, promotional /licensee partners (Dude Perfect, Fortnite, NFL, etc.), content and digital plans (YouTube, Facebook, Instagram, Nerf.com). Show less

Pawtucket, Rhode Island, United States

• Led Marvel marketing team of 11 people through the Avengers Assembling program, creating product and marketing assets for iconic brands like Iron Man 2, Captain America: The First Avenger, Thor, and Spider-Man.• Acted as the primary liaison between Marvel, Disney, and Hasbro, ensuring alignment on revenue and brand objectives.• Successfully managed retail and global markets, driving strategic initiatives to enhance brand visibility and market penetration.

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business, Management, Marketing, And Related Support Services