Michael Roberts Email and Phone Number
I bring the results of a 10-year lifecycle pro for the cost of an entry-level marketer. You need results, and as a fractional lifecycle marketing leader, my goal is to execute quickly. I use the experience from my 10 years in the space to audit, plan, and build programs that keep your customers engaged and ultimately convert.Within the first two weeks of working with me, I’ll complete the BME Audit, a series of reports and creative analyses I’ve designed to identify the quickest wins and biggest impact opportunities. For all my clients I hope to implement something within the first 7-10 days that has a legitimate impact, and that usually comes from this audit. (for example, I doubled the click-through rate on one of my client’s automated campaigns by reorganizing the format of their email). As a fractional marketer, you have the peace of mind that we can always pause or part ways with a flexible month-to-month contract, but with the confidence that my deep dive into your business and programs is worth the same as a W2. Of course, beyond my business, I’d love to connect. Give me a follow and you’ll get actionable email tips that go beyond the 10-year over-used tactics. I don’t guarantee that I don’t post fluff, but I try my best to make it worthwhile. 🙂Plus, I love building relationships, so engage, comment, and let me learn from you too!Perhaps most importantly, I love God, my family, sports, photography, fly-fishing, gardening, and banjos (music in general). Lastly I hope I make a really good co-worker, and an even better friend.
Boost My Email
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Fractional Lifecycle + Email LeadBoost My Email Sep 2022 - Present -
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Head Of Demand GenerationCloudapp Jan 2022 - Sep 2022• As interim Head of Marketing drove record pipeline for the sales team for two consecutive quarters• Drove more than $100k in iARR through promotional campaigns and discounts• Doubled engagement and conversion rates for CloudApp’s Weekly Recap email touchpoint• Improved the engagement rates on social by 20x by developing new content + distribution plan• Managed paid advertising strategies with agencies to drive 50% improvement in cost per business signup.• Built programs that added more than 400 new reviews to our G2 profile. • Managed the design, operations, and execution of CloudApp's webinar series• Built internal social media plan that moved employee content impressions from 20k to 80k/week• Modeled conversion rates for each key marketing and product source, built full view of “product ledgrowth” funnel through integrations into spreadsheet models -
Head Of Marketing AutomationCloudapp May 2019 - Jan 2022Lehi, UtHelping CloudApp reach its growth targets by developing harmonized processes between sales and marketing that yield seamless customer experiences and higher conversion rates. This includes, customer-centric email campaigns, driving key conversion metrics on experiences that matter most (both in product and on marketing material), increasing volume and conversion rates from MQL to SQL, and driving demand through social content, webinars, and paid ads. -
Digital Marketing LeadFranklincovey Jan 2019 - May 2019Greater Salt Lake City AreaAs the Digital Marketing Lead for the Education division marketing team, I oversee the strategy, planning, and execution of web driven tactics to drive leads for the sales team. This includes the following responsibilities:- Create and manage the digital marketing strategy- Unify and oversee omni-channel efforts of organic and paid search, digital advertising (such as Google Adwords and Social), website content generation, and link building- Create systematized processes with our marketing agency, PR, research team, and others to ensure that all stakeholders are clear on efforts and can execute their part of the strategy quickly- Directly execute on Google Ad Campaigns and link building- Manage all marketing operations, including administrative duties for our team's tech stack- Oversee lead flow, conversion rates, and delivery to sales. Collaborate with sales to ensure lead follow-up.- Administrator for software solutions including Eloqua (Marketing Automation), Aventri (Events)- Power User experience in other software solutions including Salesforce (CRM), Magento (E-commerce), Google Analytics, Google Adwords, Wordpress (CMS), Cvent (Events)- Act as Analytics lead providing reporting on key metrics for entire marketing team -
Marketing Automation ManagerFranklincovey Oct 2017 - Jan 2019Greater Salt Lake City AreaI currently manage all of the marketing operations for our marketing team. I am the system administrator for most marketing technologies, with the main focus in automation using Oracle's Eloqua. I ensure that all integrations with CRM are working properly, review and optimize lead scoring and demand generation strategies, develop core email strategies, implement technologies for event registration and automation, support other members of the marketing team through technology needs, and provide assistance in digital strategy and execution.
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Database Marketing ManagerFranklincovey Sep 2015 - Oct 2017Greater Salt Lake City AreaI am currently working to maximize integrated marketing solutions to automate marketing activities and drive greater conversions from lead generation and nurturing. I am primarily using Oracle's Eloqua and Salesforce.I also provide analysis, reporting, and dashboards to management so that data driven marketing decisions can be the strategic focal point of how we look to succeed. -
Marketing InternFranklincovey Nov 2014 - Sep 2015Greater Salt Lake City AreaI implement best practices with marketing technologies such as Google Analytics, Oracle Eloqua, and SalesForce. I'm searching to bring a culture of analytical decision making to FranklinCovey's Education Marketing, by establishing the importance and use of data, as well as maximizing the marketing technologies available in order to spur better output from both the marketing and sales team. -
Accounting ClerkRed Butte Garden May 2013 - Nov 2014Main duties included processing, balancing, and reconciling deposits made through Red Butte Garden to the University of Utah. Volunteered extra time to analyzing the performance of the Garden on its various social media platforms.
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Marketing InternRed Butte Garden May 2014 - Aug 2014As a marketing intern at Red Butte, I provided insight and analysis on market research objectives established by the strategic plan of the directing board. Analysis included measurement of digital campaign metrics and other key performance indicators like memberships, admissions, concerts, etc. I further headed a market research project that aimed to gauge consumer preferences regarding the Garden in the Salt Lake Valley.
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TellerDeseret First Credit Union Mar 2012 - May 2013St. GeorgeCompleted transactions for members, as well as performed the majority of all account maintenance, sold Credit Union products, and provided member service.
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Music InstructorSelf-Employed Jan 2012 - Mar 2013I taught music lessons for the banjo to students wanting instruction.
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Data Entry SpecialistUniversity Of Utah Oct 2011 - Dec 2011University Of Utah Admissions OfficeAs a specialist in data entry, I organized, completed, and sent out thousands of applications and transcripts weekly. This required attention to detail and organizational skills. -
CounselorEspecially For Youth Jun 2011 - Aug 2011UtahThis position allowed me to lead youth groups in various leadership, intellectual and spiritual settings. It was my job to create the best experience for the youth under my supervision.
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Grocery RetailMacey'S Food Stores Aug 2008 - Nov 2008Orem, UtahHere I had to maintain sections of the store keeping goods on the shelf, help customers with product inquiries, keep inventory and order new stock.
Michael Roberts Education Details
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3.9 Cumulative Gpa -
Business -
Pleasant Grove High SchoolN/A
Frequently Asked Questions about Michael Roberts
What company does Michael Roberts work for?
Michael Roberts works for Boost My Email
What is Michael Roberts's role at the current company?
Michael Roberts's current role is I help B2B & PLG build the email programs that engage and convert | Opt in to the 7 Secrets of Engaging Emails | Email, Lifecycle, Demand Gen.
What schools did Michael Roberts attend?
Michael Roberts attended University Of Utah, Dixie State College, University Of Utah, Pleasant Grove High School.
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Michael Roberts
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