Michael Roberts Email & Phone Number

• As interim Head of Marketing drove record pipeline for the sales team for two consecutive quarters• Drove more than $100k in iARR through promotional campaigns and discounts• Doubled engagement and conversion rates for CloudApp’s Weekly Recap email touchpoint• Improved the engagement rates on social by 20x by developing new content + distribution plan• Managed paid advertising strategies with agencies to drive 50% improvement in cost per business signup.• Built programs that added more than 400 new reviews to our G2 profile. • Managed the design, operations, and execution of CloudApp's webinar series• Built internal social media plan that moved employee content impressions from 20k to 80k/week• Modeled conversion rates for each key marketing and product source, built full view of “product ledgrowth” funnel through integrations into spreadsheet models

Lehi, Ut

Helping CloudApp reach its growth targets by developing harmonized processes between sales and marketing that yield seamless customer experiences and higher conversion rates. This includes, customer-centric email campaigns, driving key conversion metrics on experiences that matter most (both in product and on marketing material), increasing volume and conversion rates from MQL to SQL, and driving demand through social content, webinars, and paid ads.

Greater Salt Lake City Area

As the Digital Marketing Lead for the Education division marketing team, I oversee the strategy, planning, and execution of web driven tactics to drive leads for the sales team. This includes the following responsibilities:- Create and manage the digital marketing strategy- Unify and oversee omni-channel efforts of organic and paid search, digital advertising (such as Google Adwords and Social), website content generation, and link building- Create systematized processes with our marketing agency, PR, research team, and others to ensure that all stakeholders are clear on efforts and can execute their part of the strategy quickly- Directly execute on Google Ad Campaigns and link building- Manage all marketing operations, including administrative duties for our team's tech stack- Oversee lead flow, conversion rates, and delivery to sales. Collaborate with sales to ensure lead follow-up.- Administrator for software solutions including Eloqua (Marketing Automation), Aventri (Events)- Power User experience in other software solutions including Salesforce (CRM), Magento (E-commerce), Google Analytics, Google Adwords, Wordpress (CMS), Cvent (Events)- Act as Analytics lead providing reporting on key metrics for entire marketing team

Greater Salt Lake City Area

I currently manage all of the marketing operations for our marketing team. I am the system administrator for most marketing technologies, with the main focus in automation using Oracle's Eloqua. I ensure that all integrations with CRM are working properly, review and optimize lead scoring and demand generation strategies, develop core email strategies, implement technologies for event registration and automation, support other members of the marketing team through technology needs, and provide assistance in digital strategy and execution.

Greater Salt Lake City Area

I am currently working to maximize integrated marketing solutions to automate marketing activities and drive greater conversions from lead generation and nurturing. I am primarily using Oracle's Eloqua and Salesforce.I also provide analysis, reporting, and dashboards to management so that data driven marketing decisions can be the strategic focal point of how we look to succeed.

Greater Salt Lake City Area

I implement best practices with marketing technologies such as Google Analytics, Oracle Eloqua, and SalesForce. I'm searching to bring a culture of analytical decision making to FranklinCovey's Education Marketing, by establishing the importance and use of data, as well as maximizing the marketing technologies available in order to spur better output from both the marketing and sales team.

Main duties included processing, balancing, and reconciling deposits made through Red Butte Garden to the University of Utah. Volunteered extra time to analyzing the performance of the Garden on its various social media platforms.

As a marketing intern at Red Butte, I provided insight and analysis on market research objectives established by the strategic plan of the directing board. Analysis included measurement of digital campaign metrics and other key performance indicators like memberships, admissions, concerts, etc. I further headed a market research project that aimed to gauge consumer preferences regarding the Garden in the Salt Lake Valley.

St. George

Completed transactions for members, as well as performed the majority of all account maintenance, sold Credit Union products, and provided member service.

I taught music lessons for the banjo to students wanting instruction.

University Of Utah Admissions Office

As a specialist in data entry, I organized, completed, and sent out thousands of applications and transcripts weekly. This required attention to detail and organizational skills.

Utah

This position allowed me to lead youth groups in various leadership, intellectual and spiritual settings. It was my job to create the best experience for the youth under my supervision.

Orem, Utah

Here I had to maintain sections of the store keeping goods on the shelf, help customers with product inquiries, keep inventory and order new stock.

Marketing, Digital Marketing, 3.9 Cumulative Gpa

Education record

Business

Activities and Societies: Member of LDSSA4.0 Cumulative GPA

High School Diploma

Activities and Societies: Student Body Vice President, Who's Who Among American High School Students, Audition Choir, Basketball Team4.0.