Michael Saccone Email & Phone Number

Michael Saccone is a Founder at Alliance Consulting. He possess expertise in advertising, integrated marketing, brand development, creative strategy, marketing strategy and 18 more skills. Colleagues describe him as "Michael was our account lead when we qualified and launched Downy Wrinkle Releaser. He was instrumental in qualifying the proposition in 4 global markets and its successful launch in the USA. It grew to $50M in sales. Michael demonstrated amazing personal leadership in briefing the creatives to focus on a demonstration-centered execution and helping us develop a method of doing business patent for "spray-tug-smooth" which maximized the product benefit. While initially the product did not achieve high enough sales (around that time products had to achiever $100-200M to be viable for P&G), P&G later brought the product back into the portfolio where it is still performing today as a margin sweetener. Michael deserves credit for his strong leadership on this project." and "I have known Michael for over twenty years and hold him in the highest esteem. When we first met and worked together at Earle Palmer Brown, he made an immediate and lasting impression on me. One of the first things I learned about Michael was his impressive business acumen that is always grounded in sound logic and data. He is always thinking a few steps ahead of everyone else, anticipating various needs, identifying potential issues and developing contingencies to address those needs and challenges. Michael is articulate and will speak his mind and express his thoughts and reasoning even when it may not be the most popular opinion in the room. He is willing to engage in the tough discussions and decisions sometimes required to advance an idea or concept. That said, Michael is very respectful of others’ positions and opinions and is an open-minded and active listener and considers all points of view. He is driven by the belief that “the idea” is what matters most, not where it was conceived. Michael is a natural and effective leader. I found him to always be supportive champion of his team, bringing out everyone’s best, which led to excellent business results. Additionally, he fosters a collaborative team environment that allows those around him to excel and grow. There are few people I have known to have Michael’s forward-looking vision and are still able to address the details. He believes that every task should be completed with pride and that “the devil is in the details” and he does not overlook even the smallest one. In his account services role, Michael was brilliant in developing outstanding creative strategies and lasting relationships with his clients as a trusted partner. This helped him drive both his client’s businesses in addition to advancing the interests of the agency he represented. While Michael possesses all of these great business attributes, what makes him truly special is his character. He is extremely passionate, honest, has high morals and is an overall a great guy. He is the complete package – a consummate business professional. I am proud not just to have been colleagues with Michael, but also to call him a friend. I would highly recommend Michael to any organization looking for a high performing marketing executive to drive their business toward a successful future."

Listed skills include Advertising, Integrated Marketing, Brand Development, Creative Strategy, and 19 others.

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  Founder

  Alliance Consulting

  New York, Ny, Us