Making a solid brand is exciting. And it's hard. Hard to get it just right. I guide clients to discover and formulate their authentic brand identity, and devise effective strategies to design and implement it. • Creating, improving, and correcting brands for more than 35 years • Helping to discover the truth about a brand — its authentic identity• Finding genuine character and harnessing its real power to attractMy work is one part creative, two parts ‘agent provocateur.’ Together we dig in to what your brand really means, or ought to mean, because it is actually the truth that we seek and give creative expression. Veritas Potens: "truth has power."Just like people, organizations often need help to recognize and articulate what is genuine about themselves and the most effective way to communicate it through their branding. I help untangle what is confusing about branding and demonstrate how to integrate it with strategic plans.Acting as a brand architect, I plan and build a "place" in their mind for your business to call home. Your business, service, or organization comes alive with its own personality and special appeal. Here is how I do it:• Assess market position• Clarify key competitive differentiators• Locate the central identifying characteristic• Recommend best direction and concept• Identify resources and present a plan of action• Create names and related nomenclature• Write positioning bylines and taglines• Design logos and visual branding systemsMy business ethics are guided by my Eastern Orthodox Christian faith. Our engagement is built on respect for both practical concerns and higher purpose. Since branding is at its core the pursuit of truth, or ought to be, honesty and forthrightness and even tough love enter the bargain. Trust emboldens us to do the serious work of successful branding with courtesy and confidence.Please connect with me if you're just not sure how effective your current branding is—no cost to chat—or you need help understanding what true branding is all about and how it should power both the stability and the growth of your business.msayre@sayrebranding.com