Michael Scotton Email & Phone Number

Washington, DC, US

• Promoted again within a year time frame due to strong performance on enterprise level accounts and demonstrated ability to fully own client relationships.
• Manage monthly search media budgets ranging from $10K to $300K on Amazon, Walmart, Instacart, Criteo and Promote IQ.
• Brought in $330k net-new monthly ad spend across clients, successfully recommending AMZ DSP, Walmart and Criteo budget activations and launches.
• Coordinate with DSP team to create full funnel paid search and display strategies that align with client objectives.
• Effectively communicate key performance indicators (KPIs) to senior leadership with confidence, offering insightful recommendations to drive strategic growth.

Baltimore, Maryland, United States

• Promoted within nine months for exceptional work across account teams and demonstrated Criteo subject matter expertise.
• Worked as sole AMS specialist on successful six-month RFP for Fortune 500 CPG client, launching campaigns from the ground up for 200+ ASINs and reporting weekly to key stakeholders.
• Manage omnichannel search for heavily matrixed food and beverage client, owning campaign activations, management and reporting across Walmart, Target, Costco and Albertson’s.
• Train and upskill new team members from the ground up on tactical and strategic elements of campaign management across platforms.
• Awards: 2022 New Account of the Year

Baltimore, Maryland, United States

• Launch and manage lower-funnel search campaigns on Amazon, Walmart, Target and Instacart for clients in the Electronics, Toys, Candy, Supplements and Sports categories.
• Create weekly reports highlighting key performance metrics and provide strategic recommendations.
• Independently manage client budget allocation and pacing for clients with $3-10K in monthly ad spend.
• Awards: 2021 New Account of the Year

• Developed marketing campaigns across social media platforms including LinkedIn, Twitter and B2B platforms
• Curated videos including product features, customer testimonials, expert panels and more to create compelling content
• Created copy including ad copy, invites and taglines to increase engagement and drive leads

Washington DC-Baltimore Area

-Represented company at promotional events, highlighting the essence of the brand to prospective parents -Coached over 100 children as young as two, overcoming communication barriers through passion and energy -Worked with school directors to plan and execute marketing strategies to increase program enrollment

Annapolis, Maryland, United States

-Assisted customers in Annapolis Brand House-Communicated benefits of Under Armour product to drive revenue-Juggled customer service responsibilities while maintaining inventory during busy holiday season

Dallas/Fort Worth Area

-Created content for subsidiary brand with over 2 million followers across different platforms -Wrote, directed and produced a variety of videos to increase brand awareness and drive e-commerce sales-Garnered over three million views while spearheading the fastest growing account for specific subdivision

Washington D.C. Metro Area

• Wrote promotional copy, devised testing strategies and executed email blasts. Managed campaign activity via Marketo to drive qualified leads to the sales team
• Utilized LinkedIn and other social media to identify and segment prospective customers in the contractor marketplace
• Developed public relations campaigns and wrote press releases highlighting the firm’s software developments
• Analyzed the results of various online marketing campaigns and recommended strategies based on the findings
• Created revenue forecast reports by analyzing sales pipeline data and extrapolating from historical close rates

-Vital team member at a store named 2015 Wolverine Worldwide Store of the Year-Assisted customers, oversaw cash wrap, and maintained inventory-Constantly named performer of the week because of stellar KPIs and glowing customer compliments

Marketing

Education record

Activities and Societies: Varsity Soccer Team, Varsity Tennis Team, Secretary of Student Government Association, National Honor Society.