CONNECT: michaelscully33@gmail.comDIGITAL MARKETINGAs an HCP Portfolio Digital marketer, Michael builds value for a portfolio of brands by using new channels to increase engagement with customers. These include Veeva Rep Driven Emails campaigns, Website development, Paid Search Strategies and innovative Display advertising.ADVISORY BOARDS & NATIONAL CONVENTIONSMichael is influential in organizing and recruiting Key External Experts for National Advisory Boards for Primary and Specialty Care. He is a strategic thinker when developing compelling content to answer critical questions for current and future products. Content topics include inhaled therapies, oral medications and future biological therapies. Michael has a proven track record of leading National Conventions from the development of the Commercial & Medical Exhibits, executing Key External Engagements and overall convention delegate attendance. Michael routinely exceeded the exhibit attendance rates of > 20% conference delegates and > 100 Key External Engagements for staff.SALES DIRECTOR & COMMERCIAL OPERATIONSFrom a Sales Management perspective, Michael has managed several regions over a 3-year period with direct reports of 6 district managers and 60+ sales representatives equating to $200M in annual gross revenue to AstraZeneca. He consistently exceeded performance goals by setting clear expectations and vision for the teamIn Commercial Operations roles, Michael developed several Sales Team Structures, Field Sales Incentive Plans, National call plans across therapeutic areas and worked in collaboration with external co-promote partners in the diabetes market. In addition to Respiratory, he has experience in the Cardiovascular, Diabetes, Central Nervous System and Oncology therapeutic areas. EMAIL: michaelscully33@gmail.com CELL: 203-887-5509