Michael Shackleton Email & Phone Number

Bradford, United Kingdom

My role is to initiate various Marketing and Sales initiatives to help drive through commercial opportunities within the football club.The ultimate objective is to drive commercial revenue into the club by introducing new initiatives and partners. Design and deliver of the official kits also falls under my responsibility. Retaining the integrity of the Bradford City crest / brand and protecting the intellectual property whilst also seeking licensing opportunities.To enhance the matchday hospitality package with the introduction of The 2013 Suite and various ex-player activities on a matchday.

Dewsbury

Responsible for the marketing and selling of finished product into International markets. In addition the distribution of digital assets into International markets through licensing agreements for the local use in foreign text.In this role I was responsible for:-• Account management – Senior account level• International finished product sales• Marketing action plans and implementation – tailored by account• Order management• Creation and development of an on-line catalogue for International business• Handling of customers international shipments

Dewsbury

Having started in the creative product planning role I have progressed upwards through various marketing roles from assistance product manager through to Product Manager. These positions were in various product lines.In these roles I was responsible for:-• Brand development• Constant analysing market research data and act according to the data• Publishing of Product Business plan covering product, price, place and promotion along with a cost justification and profit margin analysis.• Launching product ranges to the sales teams at team meetingsProduct Manager of the industry leading Bubblegum brand. During this time I was the pioneer of the development of the corporate web site and its implementation. I was also the Marketing departments ‘go to’ for all things Microsoft Office and internal software systems.

Bradford, United Kingdom

Working along side Bradford City's commercial department to deliver game day entertainment.

Bradford

Working alongside the Bulls marketing department MS Systems ran the Bulls scoreboard for 7 years.During this time I also helped to install, teach and supply animated sequences for the Daktronic scoreboard system to Hull RL, Wigan RL, Barnsley FC, Reading FC and The FA (England).

Leeds, United Kingdom

Working with the Leeds United Marketing team I was responsible for the running of the game day scoreboard and then the LED screen.

The Business Of Football, Introductory Level - Money And Business Course

Education record

Education record